Upgrade to Pro — share decks privately, control downloads, hide ads and more …
Sign up for free

Content Strategy: The Who & the What - And the Why

Avatar for FH JOANNEUM - Journalism & Public Relations FH JOANNEUM - Journalism & Public Relations
March 16, 2019
Education
85
0

Content Strategy: The Who & the What - And the Why

Studying Content Strategy at FH JOANNEUM - University of Applied Sciences in Graz, Austria

Avatar for FH JOANNEUM - Journalism & Public Relations

FH JOANNEUM - Journalism & Public Relations

March 16, 2019

More Decks by FH JOANNEUM - Journalism & Public Relations

See All by FH JOANNEUM - Journalism & Public Relations
Neue Medien & fake news Individuelle "Wahrheiten" in digitalen Kommunikationsbahnen
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
90
Web 2.0 Messaging Tools for Knowledge Management? Exploring the Potentials of Slack
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
340
Research on data journalism: What is there to investigate? Insights from a structured literature review
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
1
270
Communications Have Changed, Have the Agencies?
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
77
News Production Workflows in Data-driven, Algorithmic Journalism: A Systematic Literature Review
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
1k
Studie Beschwerdemanagement im öffentlichen Verkehr
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
180
Vorstellung „Öffi Feedback App“ Weimar
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
710
Öffi-Feedback-App Kurz-Einführung Weimar
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
690
Gamification (Öffi Feedback) Weimar
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
670

Other Decks in Education

See All in Education
FA26 CLU MS Clinical Psychology New Student Orientation
Avatar for Jamie D. Bedics, PHD, ABPP jdbedics
0
170
Geografía y Fútbol: Chattanooga Geografía del Búnker de La Roja.
Avatar for Juan Martín Martín juanmartin2026
1
12k
1人 × AI、1か月でここまで作れる ー 数年前の外注換算3.8〜7.4億円・241〜379人月分の作業を、AI費用 約10万円・31日で
Avatar for Frieve-A frievea
0
550
Web Architectures - Lecture 2 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
0
3.7k
響け!ユーフォニアムと考える「決め方」/Thinking About Decision-Making with Sound! Euphonium
Avatar for Ryusei Ohkura 3l4l5
1
190
ちいかわを読め
Avatar for uchi8977 uchi8977
1
370
CLASSIFICATION OF CRUDE DRUGS
Avatar for Pawan Kumar Sahu pawan_pharm
0
200
Beyond the Prompt: Programming as a Pathway to Statistical Thinking
Avatar for Mine Cetinkaya-Rundel minecr
0
410
Réunion des directrices et directeurs des écoles de la circonscription de Jonzac - 31 août 2026
Avatar for Frédéric Marot fmarot
0
150
Draft Lesson Plan on the History of Information and Communication (included Submarine Cables)
Avatar for Negi-Char siu KISHIDA shuichikishida
0
130
Sekolah Sabat - Triwulan 4 2026 - Pelajaran 1
Avatar for Adam hiola
0
6.9k
【2026年サマースクール用ZEPメタバース校舎操作ガイド】
Avatar for aini school小中等部 ainischool
0
130

Featured

See All Featured
A Guide to Academic Writing Using Generative AI - A Workshop
Avatar for Kenji Saito ks91
PRO
1
500
SEO Brein meetup: CTRL+C is not how to scale international SEO
Avatar for Linda Hogenes lindahogenes
2
2.9k
Paper Plane
Avatar for Katie Cordina Lindsey katiecoart
PRO
4
53k
Done Done
Avatar for chrislema chrislema
187
17k
The Anti-SEO Checklist Checklist. Pubcon Cyber Week
Avatar for Ryan Jones ryanjones
0
250
Into the Great Unknown - MozCon
Avatar for Noah Learner thekraken
41
2.7k
How People are Using Generative and Agentic AI to Supercharge Their Products, Projects, Services and Value Streams Today
Avatar for Helen Beal helenjbeal
1
340
A Soul's Torment
Avatar for Nat Ma seathinner
8
3.7k
Future Trends and Review - Lecture 12 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
0
3.8k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
Avatar for Joe Casabona jcasabona
35
2.9k
Visual Storytelling: How to be a Superhuman Communicator
Avatar for David Neal reverentgeek
2
690
Groundhog Day: Seeking Process in Gaming for Health
Avatar for Sebastian Deterding codingconduct
0
380

Transcript

  1. None

  2. „Content strategy plans for the creation, delivery and governance of

    useful, usable content.“

  3. “Repeatable system that governs the management of content throughout the

    entire content lifecycle”
  4. None

  5. … …

  6. • • •

  7. • • •

  8. • •

  9. None

  10. • • • • • •

  11. None

  12. “... a content strategist, working with, interfaces, systems, people, and

    the connections—and especially the disconnections—between them.”
  13. None

  14. https://support.office.com

  15. None
  16. None
  17. None
  18. None
  19. None

  20. http://de.slideshare.net/epublishmedia/planning-for-content-governance

  21. None
  22. None
  23. None
  24. None
  25. None
  26. None
  27. None
  28. None
  29. None
  30. None
  31. None
  32. None
  33. None
  34. None
  35. None