Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Content Strategy: The Who & the What - And the Why

Avatar for FH JOANNEUM - Journalism & Public Relations FH JOANNEUM - Journalism & Public Relations
March 16, 2019
Education
80
0

Content Strategy: The Who & the What - And the Why

Studying Content Strategy at FH JOANNEUM - University of Applied Sciences in Graz, Austria

Avatar for FH JOANNEUM - Journalism & Public Relations

FH JOANNEUM - Journalism & Public Relations

March 16, 2019

More Decks by FH JOANNEUM - Journalism & Public Relations

See All by FH JOANNEUM - Journalism & Public Relations
Neue Medien & fake news Individuelle "Wahrheiten" in digitalen Kommunikationsbahnen
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
88
Web 2.0 Messaging Tools for Knowledge Management? Exploring the Potentials of Slack
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
340
Research on data journalism: What is there to investigate? Insights from a structured literature review
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
1
260
Communications Have Changed, Have the Agencies?
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
68
News Production Workflows in Data-driven, Algorithmic Journalism: A Systematic Literature Review
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
990
Studie Beschwerdemanagement im öffentlichen Verkehr
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
170
Vorstellung „Öffi Feedback App“ Weimar
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
710
Öffi-Feedback-App Kurz-Einführung Weimar
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
690
Gamification (Öffi Feedback) Weimar
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
670

Other Decks in Education

See All in Education
[2026前期火５] 論理学（京都大学文学部 前期 第8回）「正規化定理の証明」
Avatar for Shunsuke Yatabe yatabe
0
290
輻射安全管理系統2.0暨輻防e++學園平台說明會
Avatar for NUSC aecrp
0
1.9k
形骸化しない社内勉強会の取り組み - オーナーシップの作り方 / In-house study session
Avatar for soudai sone soudai
PRO
1
200
Tableau Public入門ハンズオン｜Titanicデータで学ぶViz作成とMakeover
Avatar for H.Hayashi hayashi_ds017
0
110
マークシート試験のTeX言語を用いた自動採点について
Avatar for doratex doratex
0
1.2k
私たちはなんでテストするんだっけ? Ver.東北IT物産展2026 in 会津若松
Avatar for おおひら camel_404
3
170
Visionary Initiative: Materials-Positive Society 「モノの進化をポジティブな社会の原動力に」｜Science Tokyo（東京科学大学）
Avatar for Science Tokyo （東京科学大学） / Science Tokyo (Institute of Science Tokyo) sciencetokyo
PRO
0
1k
Case Studies and Future Research - Lecture 12 - Next Generation User Interfaces (4018166FNR)
Avatar for Beat Signer signer
PRO
0
240
Enterprise UI, v2
Avatar for Steve Kinney stevekinney
0
170
2026年度春学期　統計学　第11回　分布の「型」を考える － 確率分布モデルと正規分布 (2026. 6. 11)
Avatar for Akira Asano akiraasano
PRO
0
170
[2026前期火５] 論理学（京都大学文学部 前期 第5回）「 ならばの問題演習・proof net・かつの規則」
Avatar for Shunsuke Yatabe yatabe
0
390
Case Studies - Lecture 12 - Information Visualisation (4019538FNR)
Avatar for Beat Signer signer
PRO
0
220

Featured

See All Featured
Evolution of real-time – Irina Nazarova, EuRuKo, 2024
Avatar for Irina Nazarova irinanazarova
9
1.5k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
Avatar for Morgane Peng morganepeng
133
19k
Reality Check: Gamification 10 Years Later
Avatar for Sebastian Deterding codingconduct
0
2.3k
XXLCSS - How to scale CSS and keep your sanity
Avatar for Zaharenia Atzitzikaki sugarenia
249
1.3M
Gemini Prompt Engineering: Practical Techniques for Tangible AI Outcomes
Avatar for Mfonobong Umondia mfonobong
2
490
Building Better People: How to give real-time feedback that sticks.
Avatar for Will Jessup wjessup
370
20k
Measuring & Analyzing Core Web Vitals
Avatar for Philip Tellis bluesmoon
9
970
brightonSEO & MeasureFest 2025 - Christian Goodrich - Winning strategies for Black Friday CRO & PPC
Avatar for Christian Goodrich cargoodrich
3
780
Future Trends and Review - Lecture 12 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
0
3.7k
The Mindset for Success: Future Career Progression
Avatar for Greg Gifford greggifford
PRO
0
460
[RailsConf 2023 Opening Keynote] The Magic of Rails
Avatar for Eileen M. Uchitelle eileencodes
31
10k
StorybookのUI Testing Handbookを読んだ
Avatar for Shingo Yamazaki zakiyama
31
6.9k

Transcript

  1. None

  2. „Content strategy plans for the creation, delivery and governance of

    useful, usable content.“

  3. “Repeatable system that governs the management of content throughout the

    entire content lifecycle”
  4. None

  5. … …

  6. • • •

  7. • • •

  8. • •

  9. None

  10. • • • • • •

  11. None

  12. “... a content strategist, working with, interfaces, systems, people, and

    the connections—and especially the disconnections—between them.”
  13. None

  14. https://support.office.com

  15. None
  16. None
  17. None
  18. None
  19. None

  20. http://de.slideshare.net/epublishmedia/planning-for-content-governance

  21. None
  22. None
  23. None
  24. None
  25. None
  26. None
  27. None
  28. None
  29. None
  30. None
  31. None
  32. None
  33. None
  34. None
  35. None