Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Content Strategy: The Who & the What - And the Why

Avatar for FH JOANNEUM - Journalism & Public Relations FH JOANNEUM - Journalism & Public Relations
March 16, 2019
Education
0
62

Content Strategy: The Who & the What - And the Why

Studying Content Strategy at FH JOANNEUM - University of Applied Sciences in Graz, Austria

Avatar for FH JOANNEUM - Journalism & Public Relations

FH JOANNEUM - Journalism & Public Relations

March 16, 2019
Tweet

More Decks by FH JOANNEUM - Journalism & Public Relations

See All by FH JOANNEUM - Journalism & Public Relations
Neue Medien & fake news Individuelle "Wahrheiten" in digitalen Kommunikationsbahnen
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
69
Web 2.0 Messaging Tools for Knowledge Management? Exploring the Potentials of Slack
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
330
Research on data journalism: What is there to investigate? Insights from a structured literature review
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
1
240
Communications Have Changed, Have the Agencies?
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
51
News Production Workflows in Data-driven, Algorithmic Journalism: A Systematic Literature Review
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
940
Studie Beschwerdemanagement im öffentlichen Verkehr
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
160
Vorstellung „Öffi Feedback App“ Weimar
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
700
Öffi-Feedback-App Kurz-Einführung Weimar
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
670
Gamification (Öffi Feedback) Weimar
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
660

Other Decks in Education

See All in Education
外国籍エンジニアの挑戦・新卒半年後、気づきと成長の物語
Avatar for 蛋白（たんぱく・TANPACT） hypebeans
0
700
Future Trends and Review - Lecture 12 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
0
3.2k
✅ レポート採点基準 / How Your Reports Are Assessed
Avatar for YassLab yasslab
PRO
0
270
GOVERNOR ADDRESS：2025年9月29日合同公式訪問例会：2720 Japan O.K. ロータリーEクラブ、2025年10月6日卓話：藤田 千克由 氏（国際ロータリー第2720地区 2025－2026年度 ガバナー・大分中央ロータリークラブ・大分トキハタクシー（株）顧問）
Avatar for 2720 Japan O.K. ロータリーEクラブ 2720japanoke
0
740
【洋書和訳：さよならを待つふたりのために】第1章　出会いとメタファー
Avatar for 柳沼諒平 yaginumatti
0
160
Web Architectures - Lecture 2 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
0
3.3k
XML and Related Technologies - Lecture 7 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
0
3.2k
IHLヘルスケアリーダーシップ研究会17期説明資料
Avatar for IHLヘルスケアリーダーシップ研究会 ihlhealthcareleadership
0
500
2025年度伊藤正彦ゼミ紹介
Avatar for imash imash
0
160
授業レポート：共感と協調のリーダーシップ（2025年上期）
Avatar for ジブナル jibunal
1
190
1111
Avatar for cbtlibrary cbtlibrary
0
260
10分で学ぶ すてきなモナド
Avatar for soukouki soukouki
1
130

Featured

See All Featured
SEO in 2025: How to Prepare for the Future of Search
Avatar for Michael King ipullrank
3
3.3k
How to audit for AI Accessibility on your Front & Back End
Avatar for davetheseo davetheseo
0
140
The World Runs on Bad Software
Avatar for Brandon Keepers bkeepers
PRO
72
12k
Improving Core Web Vitals using Speculation Rules API
Avatar for Sergey Chernyshev sergeychernyshev
21
1.3k
Agile Leadership in an Agile Organization
Avatar for Dr. Kim W Petersen kimpetersen
PRO
0
69
How to make the Groovebox
Avatar for あそなす asonas
2
1.9k
Done Done
Avatar for chrislema chrislema
186
16k
Design of three-dimensional binary manipulators for pick-and-place task avoiding obstacles (IECON2024)
Avatar for konakalab konakalab
0
330
Leading Effective Engineering Teams in the AI Era
Avatar for Addy Osmani addyosmani
9
1.5k
What Being in a Rock Band Can Teach Us About Real World SEO
Avatar for Ade Holder 427marketing
0
160
Bridging the Design Gap: How Collaborative Modelling removes blockers to flow between stakeholders and teams @FastFlow conf
Avatar for Kenny Baas-Schwegler baasie
0
430
Leadership Guide Workshop - DevTernity 2021
Avatar for David Neal reverentgeek
1
180

Transcript

  1. None

  2. „Content strategy plans for the creation, delivery and governance of

    useful, usable content.“

  3. “Repeatable system that governs the management of content throughout the

    entire content lifecycle”
  4. None

  5. … …

  6. • • •

  7. • • •

  8. • •

  9. None

  10. • • • • • •

  11. None

  12. “... a content strategist, working with, interfaces, systems, people, and

    the connections—and especially the disconnections—between them.”
  13. None

  14. https://support.office.com

  15. None
  16. None
  17. None
  18. None
  19. None

  20. http://de.slideshare.net/epublishmedia/planning-for-content-governance

  21. None
  22. None
  23. None
  24. None
  25. None
  26. None
  27. None
  28. None
  29. None
  30. None
  31. None
  32. None
  33. None
  34. None
  35. None