Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Content Strategy: The Who & the What - And the Why

Avatar for FH JOANNEUM - Journalism & Public Relations FH JOANNEUM - Journalism & Public Relations
March 16, 2019
Education
80
0

Content Strategy: The Who & the What - And the Why

Studying Content Strategy at FH JOANNEUM - University of Applied Sciences in Graz, Austria

Avatar for FH JOANNEUM - Journalism & Public Relations

FH JOANNEUM - Journalism & Public Relations

March 16, 2019

More Decks by FH JOANNEUM - Journalism & Public Relations

See All by FH JOANNEUM - Journalism & Public Relations
Neue Medien & fake news Individuelle "Wahrheiten" in digitalen Kommunikationsbahnen
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
88
Web 2.0 Messaging Tools for Knowledge Management? Exploring the Potentials of Slack
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
340
Research on data journalism: What is there to investigate? Insights from a structured literature review
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
1
260
Communications Have Changed, Have the Agencies?
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
68
News Production Workflows in Data-driven, Algorithmic Journalism: A Systematic Literature Review
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
990
Studie Beschwerdemanagement im öffentlichen Verkehr
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
170
Vorstellung „Öffi Feedback App“ Weimar
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
710
Öffi-Feedback-App Kurz-Einführung Weimar
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
690
Gamification (Öffi Feedback) Weimar
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
670

Other Decks in Education

See All in Education
Throw Yourself In! - How I've learned English and What I'm Facing
Avatar for Takeshi "George" Matsuda georgeorge
1
230
チームの鏡になるー自分の癖を知ると、チームのパターンが見えてくる@スクフェス仙台
Avatar for saori murooka saorimurooka
0
140
Gitがない時代 インターネットがない時代の 開発話
Avatar for sapi_kawahara sapi_kawahara
0
360
AI-Based Speaking Assessment of a Short-Term Study Abroad Program
Avatar for Ken Urano uranoken
0
430
AIってなぁに？
Avatar for 太田賢一 kenichiota0711
0
680
「答えを出す」より「わかる」をつくる
Avatar for Kazuki Maeda kzkmaeda
1
270
AIの力を100%引き出すために
Avatar for Frieve-A frievea
0
360
Enterprise UI, v2
Avatar for Steve Kinney stevekinney
0
170
学生のうちに考えておきたい信頼の話
Avatar for suisan suisan
1
700
遊ぶかね欲しさの犯行（ルビ：労働）です
Avatar for ShirayanagiRyuji shirayanagiryuji
0
230
Geografía y fútbol. Atlanta. la megalópolis del fútbol
Avatar for Juan Martín Martín juanmartin2026
1
12k
SFプロトタイピング体験（滝中学校）
Avatar for ISHIGO Yusuke yusk1450
PRO
0
120

Featured

See All Featured
Jamie Indigo - Trashchat’s Guide to Black Boxes: Technical SEO Tactics for LLMs
Avatar for Tech SEO Connect techseoconnect
PRO
0
630
The Invisible Side of Design
Avatar for Vitaly Friedman smashingmag
301
52k
GraphQLとの向き合い方2022年版
Avatar for Yosuke Kurami quramy
50
15k
The Art of Programming - Codeland 2020
Avatar for Erika Heidi erikaheidi
57
14k
Understanding Cognitive Biases in Performance Measurement
Avatar for Philip Tellis bluesmoon
32
3k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
Avatar for Dan Newman danielanewman
230
23k
A Soul's Torment
Avatar for Nat Ma seathinner
6
3.5k
Designing Powerful Visuals for Engaging Learning
Avatar for Mike Taylor tmiket
1
500
Public Speaking Without Barfing On Your Shoes - THAT 2023
Avatar for David Neal reverentgeek
1
540
Money Talks: Using Revenue to Get Sh*t Done
Avatar for Nikki Halliwell nikkihalliwell
0
470
Everyday Curiosity
Avatar for Cassini Nazir cassininazir
0
290
Build your cross-platform service in a week with App Engine
Avatar for Jose L jlugia
234
19k

Transcript

  1. None

  2. „Content strategy plans for the creation, delivery and governance of

    useful, usable content.“

  3. “Repeatable system that governs the management of content throughout the

    entire content lifecycle”
  4. None

  5. … …

  6. • • •

  7. • • •

  8. • •

  9. None

  10. • • • • • •

  11. None

  12. “... a content strategist, working with, interfaces, systems, people, and

    the connections—and especially the disconnections—between them.”
  13. None

  14. https://support.office.com

  15. None
  16. None
  17. None
  18. None
  19. None

  20. http://de.slideshare.net/epublishmedia/planning-for-content-governance

  21. None
  22. None
  23. None
  24. None
  25. None
  26. None
  27. None
  28. None
  29. None
  30. None
  31. None
  32. None
  33. None
  34. None
  35. None