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Content Strategy: The Who & the What - And the Why

Avatar for FH JOANNEUM - Journalism & Public Relations FH JOANNEUM - Journalism & Public Relations
March 16, 2019
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Content Strategy: The Who & the What - And the Why

Studying Content Strategy at FH JOANNEUM - University of Applied Sciences in Graz, Austria

Avatar for FH JOANNEUM - Journalism & Public Relations

FH JOANNEUM - Journalism & Public Relations

March 16, 2019
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Transcript

  1. None

  2. „Content strategy plans for the creation, delivery and governance of

    useful, usable content.“

  3. “Repeatable system that governs the management of content throughout the

    entire content lifecycle”
  4. None

  5. … …

  6. • • •

  7. • • •

  8. • •

  9. None

  10. • • • • • •

  11. None

  12. “... a content strategist, working with, interfaces, systems, people, and

    the connections—and especially the disconnections—between them.”
  13. None

  14. https://support.office.com

  15. None
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  20. http://de.slideshare.net/epublishmedia/planning-for-content-governance

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