Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Content Strategy: The Who & the What - And the Why

Avatar for FH JOANNEUM - Journalism & Public Relations FH JOANNEUM - Journalism & Public Relations
March 16, 2019
Education
0
56

Content Strategy: The Who & the What - And the Why

Studying Content Strategy at FH JOANNEUM - University of Applied Sciences in Graz, Austria

Avatar for FH JOANNEUM - Journalism & Public Relations

FH JOANNEUM - Journalism & Public Relations

March 16, 2019
Tweet

More Decks by FH JOANNEUM - Journalism & Public Relations

See All by FH JOANNEUM - Journalism & Public Relations
Neue Medien & fake news Individuelle "Wahrheiten" in digitalen Kommunikationsbahnen
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
63
Web 2.0 Messaging Tools for Knowledge Management? Exploring the Potentials of Slack
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
320
Research on data journalism: What is there to investigate? Insights from a structured literature review
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
1
230
Communications Have Changed, Have the Agencies?
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
42
News Production Workflows in Data-driven, Algorithmic Journalism: A Systematic Literature Review
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
930
Studie Beschwerdemanagement im öffentlichen Verkehr
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
150
Vorstellung „Öffi Feedback App“ Weimar
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
690
Öffi-Feedback-App Kurz-Einführung Weimar
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
660
Gamification (Öffi Feedback) Weimar
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
650

Other Decks in Education

See All in Education
Gaps in Therapy in IBD - IBDInnovate 2025 CCF
Avatar for Peter Higgins higgi13425
0
510
今も熱いもの！魂を揺さぶる戦士の儀式：マオリ族のハカ
Avatar for Shuma shubox
0
220
AIの時代こそ、考える知的学習術
Avatar for YUM3 yum3
2
180
登壇未経験者のための登壇戦略～LTは設計が9割！！！～
Avatar for モブエンジニア（Masaki Okuda） masakiokuda
3
610
データ分析
Avatar for リスナビ takenawa
0
11k
2025年度春学期　統計学　第7回　データの関係を知る(2)ー回帰と決定係数 (2025. 5. 22)
Avatar for Akira Asano akiraasano
PRO
0
150
American Airlines® USA Contact Numbers: The Ultimate 2025 Guide
Avatar for liev lievliev
0
240
Common STIs in London: Symptoms, Risks & Prevention
Avatar for Medical Dental medicaldental
0
140
2025年度春学期　統計学　第8回　演習(1) 問題に対する答案の書き方（講義前配付用） (2025. 5. 29)
Avatar for Akira Asano akiraasano
PRO
0
130
2025年度春学期　統計学　第9回　確からしさを記述する ー 確率 (2025. 6. 5)
Avatar for Akira Asano akiraasano
PRO
0
130
Webリテラシー基礎
Avatar for リスナビ takenawa
0
11k
社外コミュニティと「学び」を考える
Avatar for Ryotaro Harada alchemy1115
2
170

Featured

See All Featured
Building a Modern Day 
E-commerce SEO Strategy
Avatar for Aleyda Solis aleyda
42
7.4k
Docker and Python
Avatar for Tania Allard trallard
45
3.5k
Helping Users Find Their Own Way: Creating Modern Search Experiences
Avatar for Dan Newman danielanewman
29
2.8k
Code Review Best Practice
Avatar for Trisha Gee trishagee
69
19k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
Avatar for Dan Newman danielanewman
229
22k
A better future with KSS
Avatar for Kyle Neath kneath
238
17k
Principles of Awesome APIs and How to Build Them.
Avatar for Keavy McMinn keavy
126
17k
Dealing with People You Can't Stand - Big Design 2015
Avatar for Cassini Nazir cassininazir
367
26k
Building Applications with DynamoDB
Avatar for Matt Wood mza
95
6.5k
Being A Developer After 40
Avatar for Adrian Kosmaczewski akosma
90
590k
Practical Orchestrator
Avatar for Shlomi Noach shlominoach
190
11k
The Success of Rails: Ensuring Growth for the Next 100 Years
Avatar for Eileen M. Uchitelle eileencodes
45
7.5k

Transcript

  1. None

  2. „Content strategy plans for the creation, delivery and governance of

    useful, usable content.“

  3. “Repeatable system that governs the management of content throughout the

    entire content lifecycle”
  4. None

  5. … …

  6. • • •

  7. • • •

  8. • •

  9. None

  10. • • • • • •

  11. None

  12. “... a content strategist, working with, interfaces, systems, people, and

    the connections—and especially the disconnections—between them.”
  13. None

  14. https://support.office.com

  15. None
  16. None
  17. None
  18. None
  19. None

  20. http://de.slideshare.net/epublishmedia/planning-for-content-governance

  21. None
  22. None
  23. None
  24. None
  25. None
  26. None
  27. None
  28. None
  29. None
  30. None
  31. None
  32. None
  33. None
  34. None
  35. None