Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Content Strategy: The Who & the What - And the Why

FH JOANNEUM - Journalism & Public Relations
March 16, 2019
Education
0
55

Content Strategy: The Who & the What - And the Why

Studying Content Strategy at FH JOANNEUM - University of Applied Sciences in Graz, Austria

FH JOANNEUM - Journalism & Public Relations

March 16, 2019
Tweet

More Decks by FH JOANNEUM - Journalism & Public Relations

See All by FH JOANNEUM - Journalism & Public Relations
Neue Medien & fake news Individuelle "Wahrheiten" in digitalen Kommunikationsbahnen
jpr
0
60
Web 2.0 Messaging Tools for Knowledge Management? Exploring the Potentials of Slack
jpr
0
320
Research on data journalism: What is there to investigate? Insights from a structured literature review
jpr
1
220
Communications Have Changed, Have the Agencies?
jpr
0
42
News Production Workflows in Data-driven, Algorithmic Journalism: A Systematic Literature Review
jpr
0
920
Studie Beschwerdemanagement im öffentlichen Verkehr
jpr
0
140
Vorstellung „Öffi Feedback App“ Weimar
jpr
0
690
Öffi-Feedback-App Kurz-Einführung Weimar
jpr
0
660
Gamification (Öffi Feedback) Weimar
jpr
0
650

Other Decks in Education

See All in Education
複式簿記から純資産を排除する/eliminate_net_assets_from_double-entry_bookkeeping
florets1
1
340
Introduction - Lecture 1 - Advanced Topics in Big Data (4023256FNR)
signer
PRO
1
1.7k
Virtual and Augmented Reality - Lecture 8 - Next Generation User Interfaces (4018166FNR)
signer
PRO
0
1.6k
（説明資料）オンラインゆっくり相談室
ytapples613
PRO
0
310
AI 時代軟體工程師的持續升級
mosky
1
2.5k
OpenAI Education Forum 資料「教育と生成AI ～事例から見えるこれからの活用～」
luiyoshida
1
440
SkimaTalk Tutorial for Students
skimatalk
0
1.5k
保育士チームが実践している連続的な観察と多面的な観察を共有するための振り返り / Reflection to share “continuous and multifaceted observations” as practiced by a team of childcare professionals
psj59129
0
3.7k
（元）教育担当がお伝えする、若手社員が成長しまくるOJTポイント
masakiokuda
0
260
アジャイルやっていきを醸成する内製講座
nomuson
1
370
とある EM の初めての育休からの学び
clown0082
1
2.8k
生成AI時代教育とICT支援員への期待
o_ob
0
230

Featured

See All Featured
Designing Dashboards & Data Visualisations in Web Apps
destraynor
231
53k
Producing Creativity
orderedlist
PRO
344
40k
Gamification - CAS2011
davidbonilla
81
5.2k
Measuring & Analyzing Core Web Vitals
bluesmoon
6
320
A better future with KSS
kneath
238
17k
Designing for Performance
lara
606
69k
The Psychology of Web Performance [Beyond Tellerrand 2023]
tammyeverts
46
2.4k
The Art of Programming - Codeland 2020
erikaheidi
53
13k
BBQ
matthewcrist
88
9.5k
Optimising Largest Contentful Paint
csswizardry
35
3.2k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
jcasabona
32
2.2k
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
addyosmani
4
470

Transcript

  1. None

  2. „Content strategy plans for the creation, delivery and governance of

    useful, usable content.“

  3. “Repeatable system that governs the management of content throughout the

    entire content lifecycle”
  4. None

  5. … …

  6. • • •

  7. • • •

  8. • •

  9. None

  10. • • • • • •

  11. None

  12. “... a content strategist, working with, interfaces, systems, people, and

    the connections—and especially the disconnections—between them.”
  13. None

  14. https://support.office.com

  15. None
  16. None
  17. None
  18. None
  19. None

  20. http://de.slideshare.net/epublishmedia/planning-for-content-governance

  21. None
  22. None
  23. None
  24. None
  25. None
  26. None
  27. None
  28. None
  29. None
  30. None
  31. None
  32. None
  33. None
  34. None
  35. None