school and all programs in India • 2 year masters program in Transcultural Design • Teach Design for Social Impact and User Experience • Mentor students on final projects • Design the curriculum & faculty recruitment • Student welfare and professional development • Consulting practice • Help large companies to startups with design • Take design workshops at corporates • Work mainly in user experience design, branding, design for social impact • Working towards improving the quality of education in primary schools • Career Awareness Seminars for high school students • Digital Literacy program for youth Design | Research | Consulting" + a few other things like traveling, photography etc
function that is got by interactions i.e. the total experience of using a product Refers primarily to that initial impact, to its appearance Appearance is rooted in form, aesthetics Ones thoughts afterwards, how it makes one feel, the image it portrays, the message it tells others about the owner's taste
when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion. – Don Norman
• Actual Users • Try to understand the direct impact / indirect impact on the solution • Different User Groups – Target Groups – Affected Groups UX requires to be engaged with different stakeholders
devices • Information Kiosks • Interaction in public environment installations • Television based interfaces • Automotive interfaces • Household and non household appliances • Audible interfaces
is incomplete or a space is not completely enclosed. If enough of the shape is indicated, people perceive the whole by filling in the missing information. Gestalt’s principles
Grid System for the most commonly used 1024x768 screen resolution • Grids divide the screen into areas • All spacing becomes multiple of the smallest spacing between elements • Enhances Consistency of screens • Standardizations reduces design time
intellectual i. The business and strategy decisions c. The practical i. What the user actually interacts with and experiences ii. The performance Multiple things have to come together to create the experience