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Why User Experience Matters

Kshitiz Anand
September 08, 2013

Why User Experience Matters

Talk at Honeywell Technology Solutions Ltd, on 3rd September.

Kshitiz Anand

September 08, 2013
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  1. And this is what I do for a living: Evangelize

    about design, get more people to understand design & convince young students to take it up as a career option
  2. •  Presently –  Dean & Director - India Operations at

    L'École de Design Nantes Atlantique –  Founder of Happy Horizons Consulting –  Founder & Managing Trustee – Happy Horizons Trust •  Previous –  Design Head, Kuliza Technologies –  Founder & Director, Deskala Research and Design & Consulting •  Education –  MS in HCI Design , Indiana University Bloomington, USA –  BDes in Communication Design, IIT Guwahati, India •  Contact –  [email protected] –  Twitter: @kshitiz –  LinkedIn: in.linkedin.com/in/kshitizanand/ –  Website: www.kshitizanand.com
  3. H pp H r •  Dean & Director of the

    school and all programs in India •  2 year masters program in Transcultural Design •  Teach Design for Social Impact and User Experience •  Mentor students on final projects •  Design the curriculum & faculty recruitment •  Student welfare and professional development •  Consulting practice •  Help large companies to startups with design •  Take design workshops at corporates •  Work mainly in user experience design, branding, design for social impact •  Working towards improving the quality of education in primary schools •  Career Awareness Seminars for high school students •  Digital Literacy program for youth Design | Research | Consulting" + a few other things like traveling, photography etc
  4. VISCERAL BEHAVIORAL REFLECTIVE A more detailed look and feel and

    function that is got by interactions i.e. the total experience of using a product Refers primarily to that initial impact, to its appearance Appearance is rooted in form, aesthetics Ones thoughts afterwards, how it makes one feel, the image it portrays, the message it tells others about the owner's taste
  5. Products were once designed for the functions they performed. But

    when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion. – Don Norman
  6. •  Increased productivity •  Reduced costs •  Customer retention • 

    Increased sales •  Savings on customer –service calls •  Reduced effort and cost on redesign ROI on UX at right time results in
  7. •  Doing Stake Holders Interviews •  Business •  Technical Team

    •  Actual Users •  Try to understand the direct impact / indirect impact on the solution •  Different User Groups –  Target Groups –  Affected Groups UX requires to be engaged with different stakeholders
  8. The UX role shift From aesthetics To process To products

    To service To strategy To experience
  9. Think of all the interfaces around you •  Hand held

    devices •  Information Kiosks •  Interaction in public environment installations •  Television based interfaces •  Automotive interfaces •  Household and non household appliances •  Audible interfaces
  10. So there are some elements of design that everyone should

    know Getting quality designers is tough à
  11. •  Lines •  Shapes •  Mass •  Color •  Texture

    The elements of design that everyone should know
  12. •  Law of Similarity – Similarity occurs when objects look similar

    to one another. People often perceive them as a group or pattern. Gestalt’s principles
  13. •  Law of Proximity – Proximity occurs when elements are placed

    close together. They tend to be perceived as a group. Gestalt’s principles
  14. •  Law of Closure –  Closure occurs when an object

    is incomplete or a space is not completely enclosed. If enough of the shape is indicated, people perceive the whole by filling in the missing information. Gestalt’s principles
  15. •  Law of Continuity –  Continuation occurs when the eye

    is compelled to move through one object and continue to another object. Gestalt’s principles
  16. More about GRIDS •  Optimum – Designing with the 960

    Grid System for the most commonly used 1024x768 screen resolution •  Grids divide the screen into areas •  All spacing becomes multiple of the smallest spacing between elements •  Enhances Consistency of screens •  Standardizations reduces design time
  17. “The” experience An experience An experience An experience An experience

    An experience An experience An experience An experience
  18. •  Most experiences are inchoate and not thought through • 

    They are unfulfilled as they get interrupted •  Frustrating and not significant and leads to an unpleasant experience The mistakes we make
  19. a.  The aesthetic i.  The “look and feel” b.  The

    intellectual i.  The business and strategy decisions c.  The practical i.  What the user actually interacts with and experiences ii.  The performance Multiple things have to come together to create the experience