Mico Career Deck_English

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1. © Mico Inc. | CONFIDENTIAL
2. © Mico Inc. | CONFIDENTIAL 2 Hello. We are Mico. About
3. © Mico Inc. | CONFIDENTIAL 3 Company Name Mico Inc. Founded October 30, 2017 Capital 100 million yen (Total funding raised: 6.3 billion yen) Number of Employees 260 (as of April 1, 2025) Osaka Headquarters WeWork Midosuji Frontier 1-13-22 Sonezaki Shinchi, Kita-ku, Osaka, Japan Other Offices Tokyo (Aoyama) / Philippines / Taiwan / India Company Information Business Overview Customer Engagement Solution: Mico Engage AI LINE 1-to-1 Chat Solution: Mico Message AI Auto Call Solution: Mico Voice AI LINE 1-to-1 Business Chat (Enterprise): BizClo Digital Membership Mini App: Micomii Certifications Privacy Mark (Registration No.: 20002452) ISO/IEC 27001 (Registration No.: IS 767462) Partners LINE Yahoo: Sales Partner 2025 LINE Yahoo: Technology Partner 2025 About
4. © Mico Inc. | CONFIDENTIAL 4 To empower every brand by building lifetime trust through humanlike technology Our Mission
5. © Mico Inc. | CONFIDENTIAL 5 The business-to-customer environment is changing dramatically, and in the relationship between companies and their customers, a more long-term perspective and deeply personalized engagement with each individual are increasingly required. With these global trends, we continue to pursue creating services that cultivate "Lifetime Trust" — sustainable trust throughout the customer’s entire life — more deeply and strongly between companies and their customers. Lifetime Trust Our Point of View Pursuing Sustainable Trust from the Customer’s Perspective
6. © Mico Inc. | CONFIDENTIAL 6 On the Path to Asia’s No.1 Our Goal: No.1 in Asia
7. © Mico Inc. | CONFIDENTIAL 7 Growth That Never Slows Down Achieved 1100% Growth Since Divesting the HR Business in 2021 Mico, Driving Ahead with Momentum into the Future We continue to achieve consistent growth every quarter.
8. © Mico Inc. | CONFIDENTIAL 8 To be #1 in Asia, we have undergone unprecedented rapid and dramatic change and growth On the Path to Asia’s No.1 2021 2022- 2023- Under 5 R&D team Single Nationality Under 50 R&D team 5+ Nationalities Single Product Series A Round 100+ R&D team 20+ Nationalities Multi Product Series B Round beyond
9. © Mico Inc. | CONFIDENTIAL James Mesbur VP, Conversational AI After working on IVR development at SpeechCycle in New York, managed product promotion at Synchronoss. Subsequently served as AI Product Director at Verint before joining the Rakuten Group. Currently leads a team of 100 as General Manager of Conversational AI products. Sho Hasatani VP, Sales Joined Hakuhodo as the representative of new employees and served as an account manager for national clients. Promoted to Sales Manager at the youngest age in the company’s history. After joining Salesforce Japan, achieved top sales performance and was recognized as the world’s No.1 salesperson. Sumit Agrawal VP, Innovation and Engineering Served as a tech lead for five years at Cisco and Novell. Held positions as Director and Vice President at Findability Sciences India. Later appointed CTO and Global Head of Patent Examination at the company’s Japan subsidiary. 9 Built for the Global Stage Osamu Yamada CEO Started a business at age 20 and operated multiple stores and trading businesses both domestically and internationally. In 2017, founded Micoworks Inc. as the third startup, creating and selling two businesses in the HRTech field. Currently focused on marketing domain businesses, aiming for global expansion. Ken Yaegashi COO At Accenture, gained experience in corporate strategy formulation, mergers and acquisitions, and new business development, and participated in the founding of Supership HD. As CSO at Supership HD, led strategy planning, business execution, completed over 10 M&A transactions, and drove post-merger integration (PMI) and business growth. Takahiro Ogoshi VP, Product At CyberAgent, served as a director for two subsidiaries and was responsible for the advertising delivery system in the media business. Subsequently, at SmartNews, led the growth of advertising products in both Japan and the U.S. as the head of advertising products. Our Leadership
10. © Mico Inc. | CONFIDENTIAL 10 What We Fight For. The future we believe in. Our Challenge
11. © Mico Inc. | CONFIDENTIAL 11 Why We Challenge Ourselves: The Problems at Hand Our Challenge Brand Voice Becoming Noise* Trust: From a Reason to Buy to a Reason to Stay The Rapidly Growing Labor Shortage The information and brand communications we encounter in daily life are nothing but noise.* Trust Building Shifts from Product and Price Satisfaction to Empathy, Transparency, and Consistency Labor Shortage and Rapidly Evolving Modern Customers Trust Building That Needs to Be Redefined Communication Needs to be Redefined Working Styles That Need to Be Redefined It is essential to refine channels and content to create communication that customers do not perceive as noise. It is essential to engage in conversations that connect deeply with each individual customer’s heart, showing empathy and responsiveness. Technology to Empower People Is Needed to Keep Up with Customer Changes *The total amount of information on the internet in 2020 was 6,450 times greater than in 2002.* (Source: Ministry of Internal Affairs and Communications, Japan)
12. © Mico Inc. | CONFIDENTIAL 12 The future we believe in Empower Every Brand Build Lifetime Trust Our vision is for brands everywhere to achieve heartfelt communication through Mico’s products and become indispensable to society. Through Mico’s products, we aim to cultivate “Lifetime Trust” — a deeper and stronger trust between companies and their customers throughout their entire relationship. Humanlike Technology Using technology that supports people, we address labor shortages while turning previously challenging tasks into strengths through technology. Our Challenge
13. © Mico Inc. | CONFIDENTIAL 13 What We Do Our Business
14. © Mico Inc. | CONFIDENTIAL 14 What We Do From the customer’s perspective, the ideal is not to operate as isolated departments, but to deliver consistent communication and brand experience across all touchpoints — while minimizing the resources required. At Mico, we make this possible through a robust data foundation, a suite of integrated products, and cross-channel capabilities. With proven experience supporting over 3,200 brands, we provide optimal communication strategies tailored to drive business success. Our Business New Customers Existing Customers Marketing Sales Sales Customer Success Customer Acquisition Building Engagement Acquisition Closing / Automation 1-on-1 Support for Driving Utilization Improving Customer Satisfaction Inquiry Handling / Automation Upsell Acquisition Cross-sell Follow-up for Acquisition and Use Continued Use, Upselling, and Relationship Building
15. © Mico Inc. | CONFIDENTIAL 15 Made by Us. Built to Help. Customer Engagement Solution LINE 1-to-1 Chat Solution Digital Membership Card LINE Mini App Enterprise LINE 1-to-1 Chat Solution AI Automated Calling Solution *Strategic Alliance with LINE Yahoo Our Business
16. © Mico Inc. | CONFIDENTIAL Mico AI: Pursuing Human-Like Conversations Our Core Tech, Reimagined for Everyday Needs For AI to truly contribute to business, it must help build trust through tangible, human-like communication with customers. However, dedicating sufficient time and resources to engage each customer individually is often not feasible. At Mico, we address this challenge through our unified AI foundation, MicoAI, which powers all of our products. By analyzing extensive operational data, MicoAI enhances our understanding of customer needs and supports the planning of effective communication strategies. This extends human potential, enabling us to simultaneously improve customer satisfaction and operational efficiency. 46M+ Total End Users via LINE Friends 3,200+ Number of Brands Using Our Solutions 1.2B+ Customer Segment Tags 16
17. © Mico Inc. | CONFIDENTIAL 17 Customer Engagement Solution Optimizing communication between companies and customers. In addition to advanced features that extend the capabilities of official LINE accounts, we collect data across multiple channels to enable the most effective communication for our clients.(Formerly known as MicoCloud) #CustomerEngagement #CRM #NewAcquisition #MicoAI BOXIL SaaS Division - Awarded #1 in the LINE Marketing Tools Category for Three Consecutive Years
18. © Mico Inc. | CONFIDENTIAL 18 A Success Story with Mico Challenges Faced by ACTUS Initiatives Undertaken with Mico • There was no ongoing customer contact with 80% of light users. • Concerns included a lack of LINE marketing expertise and rising distribution costs. • The goal is to build seamless customer experiences both in-store and online. • Built customer touchpoints with light users through the official LINE account. • Encouraged revisit and purchase on the e-commerce site via cart abandonment messages sent through LINE. • Made access to the e-commerce site easier by utilizing rich menus. Actus is a highly-curated, high-end furniture select shop, widely recognized as a premium brand. By focusing on light users and enhancing the customer experience on our e-commerce site through rich menus, we gained 40,000 LINE friends and increased EC purchase volume via LINE by 11 times year-over-year. 11X EC Sales through LINE One-Year Comparison 4,000 users Total LINE Friends Through stores and　 e-commerce sites Utilization and Operational Know-How #Segmented Distribution #User Data Collection #Data-Driven Triggered Delivery
19. © Mico Inc. | CONFIDENTIAL 19 AI Automated Calling Solution AI automates outbound calling tasks, addressing labor shortages and enabling efficient customer outreach. Using natural AI-generated voice, this product aims to achieve calling effectiveness beyond human capabilities. By reducing human resource needs while expanding customer acquisition, we contribute to business growth. #AutomatedVoiceCalls #CRM #CustomerAcquisition #MicoAI
20. © Mico Inc. | CONFIDENTIAL 20 Enhancing calls by overcoming human inefficiencies Call Connection Rate 2X Completion Rate 80% Number of Calls Made 10X Cost per Interview 1/4 Mico Voice AI vs Human Agents Outbound Calling Time Call Connection Screening Sales Unable to make calls during off-hours and holidays when connect rates are higher Can only make about 15–20 calls per hour, limiting the number of outreach attempts Need to spend time communicating even with low-interest customers during connected calls Able to respond flexibly according to customer situation and needs, enabling appropriate closing Able to make calls during off-hours and holidays when connect rates are higher Automatic screening is possible Sufficient outreach frequency enabled by automatic simultaneous dialing AI struggles with flexible responses, so transferring to a human minimizes risk Human intervention Results
21. © Mico Inc. | CONFIDENTIAL 21 Digital Membership Card LINE Mini App Easily create digital membership cards through LINE to promote repeat customers. Simple system setup via smartphone enables automatic sending of coupons and messages based on visit status, streamlining official account management and digital membership. This helps solve various challenges in store-based businesses. #CustomerAcquisition #CustomerRetention #MembershipCard #ForStores
22. © Mico Inc. | CONFIDENTIAL 22 New connections between stores and customers built with Success Story with Micomii Customer acquisition without relying on review sites Discontinue gourmet sites and focus on regulars Building connections with customers of all ages Timely announcements drive real-time visits Even older customers can easily register with LINE Micomii removes barriers to digitalization 90% of Micomii members are repeat customers By building empathy with customers, we contribute to reducing food loss
23. © Mico Inc. | CONFIDENTIAL 23 LINE 1-to-1 Chat Solution Achieve 1-to-1 personalized customer engagement through your LINE Official Account. Smooth and direct communication helps optimize marketing and sales activities, driving increased revenue and higher repeat purchase rates. #1to1 #ClosingDeals #CustomerCare #CustomerSuccess
24. © Mico Inc. | CONFIDENTIAL 24 Enterprise LINE 1-to-1 Chat Solution A business chat tool that connects you with customers via your LINE Official Account. It streamlines 1-to-1 communication for sales and customer support while enabling team management. Unlimited messages for free — empowering your customer engagement capabilities. (A collaborative project by LINE Yahoo and Mico.) #1to1 #ClosingDeals #CustomerCare #Enterprise
25. © Mico Inc. | CONFIDENTIAL 25 Inside Mico: Culture, People, Possibilities Make it with Mico
26. © Mico Inc. | CONFIDENTIAL 26 The Heart of How We Work Our Value Wow The Customer Smart Speed Open Mind All For One Face the customer’s real challenges, and surprise them with results. Form hypotheses quickly, and test them even faster. Be considerate, but don’t hold back. Trust your team, and devote yourself to it.
27. © Mico Inc. | CONFIDENTIAL 27 Hej, Mingalaba, Shalom, Nǐ hǎo, Hei, Hallo, Konnichiwa, Vitayu, Dia dhuit, Kamusta, Hej, Hello, Xin chào, Namaste, Bonjour, Annyeonghaseyo, Hello, Olá, Nǐ hǎo. Where Global Talent Come Together 260 Employees 4 Locations 19 Nationalities Finland Denmark Taiwan Myanmar Israel Netherlands Japan Belarus Ireland Philippines Sweden USA Vietnam India France Korea Canada Brazil China
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29. © Mico Inc. | CONFIDENTIAL 29 Our Growth Is Human-Powered The People Driving Our Growth Kan Tsumura Director, Micomii After graduating from university, he joined Mitsubishi Corporation and gained experience working in India. At Mico, he has led service development as a Product Manager for Micomii since its inception, collaborating closely with overseas engineering teams. Jun Inumaru Director, Conversational AI After driving solution implementations in conversational AI at Rakuten Group, at Mico, she leads service PoCs within the multinational MicoVoice team. Takeshi Homma Senior Specialist, Innovation & Engineering With 20 years of experience at Hitachi, Ltd., he specialized in research and development of voice interaction and natural language processing technologies. At Mico, he leads the development of message delivery control technologies utilizing data and machine learning. Jerimy Abner Director, Conversational AI After working at Accenture, Electronic Arts, Rakuten AdRoll, and Lionbridge, he served as VP of Engineering at TaskUs. At Mico, he oversees the Mico Voice AI engineering team based in the Philippines and Japan.
30. © Mico Inc. | CONFIDENTIAL 30 The People Driving Our Growth Our Growth Is Human-Powered Soichiro Ishisugi General Manager, Customer Exective While still a student, he was involved in the launch of MicoCloud (now Mico Engage AI). After graduating from university, he joined Recruit, achieving strong results in corporate sales. He then joined Mico as a Customer Executive and now serves as General Manager, overseeing the entire Customer Executive division. Akane Sakamoto Leader, Customer Exective After graduating from Keio University, she joined Mico as a new graduate. She excels not only as a Customer Executive but also plays an active role in the Strategy Team, designing customer journeys and value propositions across various industries. Keita Taguchi Director, Sales After working on mass advertising production at Hakuhodo, he led the establishment of a cross-group LINE promotion team. At Mico, he oversees the team responsible for strategic planning, business operations, and proposal support to enable smooth sales activities. Ayano Tokunaga Manager, People Strategy After graduating from university, she joined Fast Retailing. She then gained experience as the first HR member at a mobility-related startup. At Mico, she leads the recruiting team, driving both mid-career and new graduate hiring efforts.
31. © Mico Inc. | CONFIDENTIAL 31 Helping You Grow, Cheering You On. Accelerating Growth. Empowering Challenge. Road to Mico Value Onboarding Program Management Training Evaluation System Mico Learning Passport This training accelerates early success and deepens cultural understanding. Participants learn values in class, build trust through HR one-on-ones and peer meetings. HR supports new hires professionally and emotionally for three months, ensuring smooth adaptation. For new hires, teams provide onboarding to quickly ramp up knowledge. New hires set 3-month goals with managers. Progress evaluations balance learning and results, ensuring smooth starts with full support. We offer systematic training programs for employees in organizational management roles. Designed exclusively by Mico in collaboration with external partners, these practical programs focus on enhancing skills in talent development and organizational operations, nurturing the next generation of leaders. We conduct evaluations every six months to fairly assess employees’ achievements and contributions. Using OKRs for goal setting, we evaluate both performance and team contributions. Additionally, a culture of regular feedback through 1on1s and daily conversations is deeply ingrained to support continuous improvement. To support skill development and career growth, we provide an annual subsidy of up to 55,000 yen for book purchases, external seminar fees, language school costs, and more. This fosters a learning-driven culture by encouraging employees’ proactive skill enhancement.
32. © Mico Inc. | CONFIDENTIAL 32 Work Your Way Flexible and Diverse Ways of Working Flextime We use a flextime system with core hours from 10:00 to 16:00, making it easy to accommodate childcare and family needs. This also allows flexibility to manage time differences with our overseas offices. Hybrid Work At Mico, we adopt a hybrid work style combining remote and in-office work across our global locations. We encourage office attendance once a week but stay flexible to support parenting and personal needs, ensuring a comfortable environment for employees raising children. Life & Health Leave Employees can take up to six Life & Health Leave days per year for daily errands like medical visits or paperwork. This leave is separate from paid time off and can be used in half-day increments, making it especially supportive for employees with childcare responsibilities. The best of office and remote work combined A flexible system that lets you design your own working hours A new leave system supporting your life and health
33. © Mico Inc. | CONFIDENTIAL 33 Know What We Do. See Why It Matters. Transparency and Business Clarity Strategy Sync Once every quarter, our CEO and COO host a company-wide session to share strategic updates and progress on our business and products. These sessions are not just top-down; they actively welcome questions from employees, creating a transparent and open dialogue that reflects Mico’s uniquely close connection between leadership and the front lines. With team members around the world, this gathering ensures that everyone moves forward with a shared perspective — making it a vital opportunity to align, engage, and stay inspired. TGIM! - Thank God It’s Monday! Every Monday, we hold an all-hands online meeting called TGIM! (Thank God It’s Monday!). This weekly session brings the entire team together to kick off the week with energy and alignment. It includes CEO-led recognition of outstanding employees, sharing of real-life examples that embody our “Wow The Customer” mindset, updates from each department, and introductions of team members who exemplify our core values. Even across different office locations, TGIM! is a valuable moment where everyone feels connected and inspired by the company’s progress and each other’s achievements.
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35. © Mico Inc. | CONFIDENTIAL 35 The more we talk, the better we work. Open Dialogue All Hands Twice a year, we host our “All Hands” event, bringing together all employees across our Japan, Philippines, and India offices. This in-person gathering celebrates our collective achievements through the Mico Award ceremony and encourages meaningful cross-functional connections with interactive activities. Even in a primarily online work environment, All Hands is our way of nurturing real human connections and strengthening the bonds that drive Mico forward as one global team. Mico Night Mico Night is a regularly held internal event where team members connect casually across departments and job titles. Over shared meals, spontaneous conversations spark new collaborations and ideas—reflecting the open, innovative spirit that defines Mico. It’s a space where relationships grow and creativity flourishes, beyond the boundaries of everyday roles. External Activities We offer a variety of club activities where employees connect through shared interests—such as futsal, golf, and even a cat club. These casual, non-work interactions help foster natural relationships and a culture that brings team members closer together. All Mico Value We’ve cultivated a culture of recognition on Slack, where employees celebrate each other’s value-driven actions by sending stamps. These moments are also shared in regular team meetings, helping to spread and reinforce our Values across the entire company—creating an environment where our Values where are our Values are real and accessible to everyone.
36. © Mico Inc. | CONFIDENTIAL 36 You + Us = Great Things. Let’s work together. Hiring Process Document Screening First Interview Second Interview Reference Checks Final Interview Offer Entry Join the Company We also offer casual interviews flexibly, providing opportunities for open and informal conversations. We see the selection process as an opportunity to explore the mutual compatibility between you and the members of Mico. If you have any concerns or questions at any point, please feel free to reach out to our HR team, your interviewer, or your recruiting agent. We are flexible in arranging informal sessions such as casual chats or lunches with team members at any stage of the process, to help ease any uncertainties and ensure transparency. ※About Reference Checks In parallel with scheduling the final interview, we conduct reference checks via Backcheck. By gaining a clearer understanding of your past performance, strengths, and areas for growth in advance, we aim to reduce mismatches with Mico and enhance your experience after joining. You will be asked to nominate individuals—whether from your current or previous positions—who have worked closely with you.
37. © Mico Inc. | CONFIDENTIAL