Auditing & Optimising PLPs & PDPs with Sitebulb

I demonstrate a process for auditing a large-scale eCommerce website using Sitebulb.

I guide attendees through the essential elements of PLPs and PDPs to consider during audits, including page structure, schema, internal linking, and more, to ensure all of this content is efficiently crawled and indexed.

The session also focused on optimisation techniques specific to PLP and PDP templates. Gain insight into practical adjustments that improve these pages' visibility, load speed, and conversion rates.

Hosted by Women in Tech SEO in partnership with Sitebulb!

Transcript

1. Nikki Halliwell nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Auditing and Optimising PLPs & PDPs with Sitebulb
2. nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Hi, I’m Nikki Technical SEO Consultant Senior Technical SEO Manager at Journey Further Tech SEO Tips Newsletter
3. nikkihalliwell.com | techseotips.co.uk | techseoaudits.com The demand for eCommerce SEO is increasing.
4. nikkihalliwell.com | techseotips.co.uk | techseoaudits.com By 2027, eCommerce will make up nearly a quarter of total global retail sales. Statista
5. nikkihalliwell.com | techseotips.co.uk | techseoaudits.com $7 trillion Statista Predicted Worldwide eCommerce Sales for 2025
6. nikkihalliwell.com | techseotips.co.uk | techseoaudits.com This is how we can make the most of these opportunities.
7. nikkihalliwell.com | techseotips.co.uk | techseoaudits.com What are the Challenges When Auditing eCommerce Sites? 01
8. nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Challenges of Auditing Large eCom Sites 🛍 Sheer size of product catalogues: Crawling and managing massive URL datasets. 🛍 Identifying high-priority pages among non-essential or duplicate ones. 🛍 Navigating technical constraints (crawl budget, JavaScript-heavy sites).
9. nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Thankfully Sitebulb was built for eCommerce ➔ Site auditing tool ➔ Desktop and Cloud crawling ➔ Crawling at scale ➔ Automated audits ➔ Audit change history ➔ Data customisation
10. nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Key Elements to Audit on PLPs 02
11. nikkihalliwell.com | techseotips.co.uk | techseoaudits.com PLP Optimisation ➔ Category name and description, ➔ Product filtering and sorting, ➔ Quick Buy options, ➔ Stock availability, ➔ Reviews, ➔ Save to Wishlist
12. nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Very.co.uk stevemadden.com
13. nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Key Elements to Audit on PDPs 03
14. nikkihalliwell.com | techseotips.co.uk | techseoaudits.com PDP Optimisation ➔ Feature product images & videos, ➔ Clear, detailed, & truthful product information, ➔ Provide technical information, ➔ Show your customer reviews , ➔ Feature strong CTAs,
15. nikkihalliwell.com | techseotips.co.uk | techseoaudits.com PDP Optimisation ➔ Have a clear value proposition, ➔ Use a logical and user friendly URL structure.
16. nikkihalliwell.com | techseotips.co.uk | techseoaudits.com gymshark.com garmin.com
17. nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Let’s Dive in… 04
18. nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Let’s summarise...
19. nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Optimising PLPs for Better Performance 05
20. nikkihalliwell.com | techseotips.co.uk | techseoaudits.com 🛒 Optimise headers and banners 🛒 Include urgency messaging 🛒 Personalise the shopping experience 🛒 Leverage Product Attributes 🛒 Feature lifestyle and editorial content
21. nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Optimising PDPs for Better Conversions 06
22. nikkihalliwell.com | techseotips.co.uk | techseoaudits.com 💳 Use a descriptive product title 💳 Clearly show prices and discounts 💳 Show return and shipping policies 💳 Allow for easy comparison and customisation 💳 Support key products with strong internal links
23. nikkihalliwell.com | techseotips.co.uk | techseoaudits.com As Tech SEOs ^ Women in It is our job to audit PLPs and PDPs to drive more conversions!
24. nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Questions? Share in the comments
25. nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Tune in for the next Session… Auditing Indexability in Ecommerce with Ashleigh Noad 11 Feb, 4pm GMT (11am ET)
26. nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Thank you! /in/nikkiroseh /company/sitebulb /company/techseowomen