Technical SEO Audit Tactics - Weekly SEO

Discussing technical SEO audits and how you can ensure yours covers the basics and allows you to identify any problem areas of your site.

There’s no right or wrong way to conduct an audit, but here are seven steps to follow when conducting a technical SEO audit.

If you cover these 7 areas, you will have an in-depth audit that your competitors will envy. You can then put it into action, start seeing great ROI, and hit those KPIs.

Transcript

2. Technical SEO Audit Tactics @nikkirhalliwell Nikki Halliwell
3. Who is Nikki Halliwell? Technical SEO Consultant. Based in Manchester Experienced in eCommerce. https://www.nikkihalliwell.com/ Twitter - @nikkirhalliwell @nikkirhalliwell
4. Fun facts about Nikki • I have a very cute pug named Spud. • I play football for the local team. @nikkirhalliwell
5. 7 Steps to Conduct a Technical Website Audit 1. Gather basic technical information 2. Data from analytics tools 3. Backlink profile 4. Indexing, Crawling and Rendering 5. Internal Linking 6. Redirects and Status Codes 7. Content headings and keywords
6. 1. Gather basic technical information @nikkirhalliwell
7. Manual Review of the Website Act like a user @nikkirhalliwell
8. Use Crawling and Auditing Tools Use various tools @nikkirhalliwell
9. 2. Data from Analytics Tools Image / Details // Image & Details https://www.example.com/source @nikkirhalliwell
10. Check Google Search Console GSC includes many different reports. @nikkirhalliwell
11. Check Google Analytics Look for trends in the data @nikkirhalliwell
12. Third-Party Tools Gather additional data @nikkirhalliwell
13. 3. Backlink Profile https://www.example.com/source @nikkirhalliwell
14. Number of Backlinks Backlinks are links from a page on one website to another. @nikkirhalliwell
15. Number of Referring Domains This is the number of websites that link to a page or website. @nikkirhalliwell
16. 4. Indexing, Crawling and Rendering Image / Details // Image & Details https://www.example.com/source @nikkirhalliwell
17. Check how many Pages are Indexed Don’t rely on site: operator @nikkirhalliwell
18. Review the Robots.txt file It tells search engines which pages they can access @nikkirhalliwell
19. Review use of robots meta tags It tells search engines which pages they can access @nikkirhalliwell
20. Do pages on the website render correctly? This the process of how search engines view and interpret pages. @nikkirhalliwell
21. Review the XML sitemap An XML sitemap should contain all of the URLs for indexable pages with a 200-status code. @nikkirhalliwell
22. Site Speed Page Speed Insights and the Page Experience report in GSC can be used to test site speed. @nikkirhalliwell
23. 5. Internal Linking Image / Details // Image & Details https://www.example.com/source @nikkirhalliwell
24. Internal Linking Utilisation How well it is used can either make or break a website. @nikkirhalliwell
25. Are canonical links present and used correctly? All web pages on the website should have a canonical link element. @nikkirhalliwell
26. Structured Data Utilisation Google uses structured data to better understand the content of the web page @nikkirhalliwell
27. 6. Redirects and Status Codes Image / Details // Image & Details https://www.example.com/source @nikkirhalliwell
28. Server errors The most common are 500 (Internal Server Error), or 503 (Maintenance) @nikkirhalliwell
29. 404 Errors It is natural for a website to have some 404s. It’s also important that a website can generate a 404 status code. @nikkirhalliwell
30. Redirect Chains This is when URLs redirect from A > B > C etc. @nikkirhalliwell
31. Redirects with Incorrect Statuses In most cases, the website you are auditing should use 301 (permanent) redirects. @nikkirhalliwell
32. 7. Content, Headings and Keywords Image / Details // Image & Details https://www.example.com/source @nikkirhalliwell
33. Review Page Titles Page titles provide search engines and users with valuable information about the page. @nikkirhalliwell
34. Review Meta Descriptions The more descriptive, attractive, and straight to the point a meta description is, the more likely users will be to click on the result. @nikkirhalliwell
35. Use of Headings It is recommended that every web page of a website has one H1 header @nikkirhalliwell
36. 7 Steps to Conduct a Technical Website Audit 1. Gather basic technical information 2. Data from analytics tools 3. Backlink profile 4. Indexing, Crawling and Rendering 5. Internal Linking 6. Redirects and Status Codes 7. Content headings and keywords Then What? These 7 steps should help you put together an SEO audit that others will envy
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