It's not obvious to everyone - UX for mass market apps

Presented at CocoaHeads Montreal on October 8th, 2013.
http://cocoaheadsmtl.com

Read the blog post:
http://ocollet.com/2013/10/09/its-not-obvious-to-everyone/

1. IT’S NOT OBVIOUS TO EVERYONE OLIVIER COLLET. COCOAHEADS MONTREAL. 08.10.2013
2. USER EXPERIENCE FOR MASS MARKET APPS
3. SOME PEOPLE DON'T USE THEIR PHONE EXTENSIVELY
4. SOME PEOPLE HESITATE TO TRY WHEN THEY DON’T KNOW THE OUTCOME
5. SOME PEOPLE DON’T KNOW THE DIFFERENCE BETWEEN SIMILAR TECHNOLOGIES
6. SOME PEOPLE DON'T CARE MUCH ABOUT AESTHETICS
7. THERE’S NO SECRET RECIPE BUT THERE ARE A FEW THINGS WE CAN TRY
8. AVOID CONFUSION
9. USE WORDS CAREFULLY SPEND TIME FINDING THE CORRECT TERMS AND SENTENCES
10. STAY CLOSE TO APPLE'S DEFAULT BEHAVIORS AND LOOKS
11. WRITE AN INTRODUCTION GUIDE HAVE A HELP SCREEN EASILY ACCESSIBLE
12. “I DON’T USE THIS AS MUCH AS YOU DO.”
13. Olivier Collet http://ocollet.com @ocollet
14. LINKS • On Writing Interfaces Well • iPhone 5 Quick Start Guide • JazzHand • Status Board by Panic