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行動ログでプロダクトを改善するには/exploit user behavior for pro...
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genta kaneyama
January 21, 2017
Programming
4
9.1k
行動ログでプロダクトを改善するには/exploit user behavior for product
https://techconf.cookpad.com/2017/
youtube
https://www.youtube.com/watch?v=45i0oG6dsws
genta kaneyama
January 21, 2017
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Transcript
ߦಈϩάͰϓϩμΫτ Λվળ͢Δʹ αʔϏε։ൃ෦71 4FBSDI ݉ࢁݩଠ IUUQTUFDIDPOGDPPLQBEDPN
ΞδΣϯμ w ߦಈϩάΛ௨ͯ͡ڀۃతʹΓ͍ͨ͜ͱԿ͔ w ߦಈϩάΛ׆༻͢Δྫ w σʔλͰຒ·Βͳ͍෦ʹ͍ͭͯ
ΫοΫύουͱ w ଟ͘ͷਓʹΞΠσΞΛڞ༗͢Δॴ w ୭͔ͷΞΠσΞΛ௨ͯ͡ຖͷྉཧΛָ͘͢͠Δॴ
Ϩγϐݕࡧ w ΫοΫύουͰϢʔβʔͷऔΓ͏Δཱ w ͷͤΔਓ w ͩΕ͔ͷྉཧΛָ͘͢͠Δ͜ͱ͕Ͱ͖Δਓ w ͕͢͞ਓ w
͖ΐ͏ྉཧΛ͢Δ͔͠Εͳ͍ਓ w ͦΕΛϨγϐͰͭͳ͍Ͱ͍Δ
Ϩγϐݕࡧ w ຊɿඦສਓ w ͦͷଞͷࠃɿຊͷͷҰ
σʔλͷ୲͑Δׂ w ͷͤΔ࣌ʹɺ w ΞΠσΞΛଟ͘ͷਓʹΒͤΔ/Pͷπʔϧʹɻ w ͕࣌͢͞ʹɺ w ͕ࣗࢥ͍ͬͯͨҎ্ͷൃݟΛɻ
ࣄྫ w Ϟχλʔ͢Δɿ w ηογϣϯͷධՁʢݕࡧޭʣ w ར༻࣮ଶͷ؍ʢϚΠϑΥϧμʣ w Τϯύϫʔ͢Δɿ w
ؔ࿈Ωʔϫʔυɺؔ࿈Ϩγϐ
ݕࡧޭʢຬͷఆྔԽʣ w ྑ͍γφϦΦɾѱ͍γφϦΦΛఆٛ w ߦಈϩάΛηογϣϯԽ্ͯ͑͛͠ w Ωʔϫʔυ͝ͱʹूܭ
VTFS" FWFOU VTFS# FWFOU VTFS# FWFOU
VTFS" FWFOU VTFS" FWFOU VTFS" FWFOU VTFS# FWFOU VTFS# FWFOU MPH TPSUFECZUJNF VTFS" FWFOU VTFS# FWFOU VTFS# FWFOU VTFS" FWFOU VTFS" FWFOU VTFS" FWFOU VTFS# FWFOU VTFS# FWFOU MPH TPSUFECZVTFS UJNF ηογϣϯԽ
ηογϣϯԽ
VTFS" FWFOU VTFS# FWFOU VTFS# FWFOU VTFS" FWFOU VTFS" FWFOU VTFS" FWFOU VTFS# FWFOU VTFS# FWFOU MPH TPSUFECZVTFS UJNF VTFS" FWFOU VTFS# FWFOU VTFS# FWFOU VTFS" FWFOU VTFS" FWFOU VTFS" FWFOU VTFS# FWFOU VTFS# FWFOU ˢˣ͕࣌ؒΕ͍ͯΔ NJO ˢˣผͷϢʔβʔ
ؔ࿈ݕࡧ
ؔ࿈ݕࡧ ͏·͘ߦͬͯͳ͍෦Λ ߦಈϩάͰຒΊΔ
ؔ࿈ݕࡧ ʮ͓ன͝ΜΛ࡞ͬͯ͋͛ ͍͕ͨԿʹ͠Α͏͔ʜʯ ʢ͍Ζ͍ΖϨγϐΛݟΔʣ ʮ͙͢Ͱ͖Δϥϯνͱʁʯ
ؔ࿈ݕࡧ ʢ͍Ζ͍ΖϨγϐΛݟΔʣ ʮ൴ࢯ͓ன͝൧ɺͳΔ΄Ͳ ͜͏ݕࡧ͢Ε͍͍ͷ͔ͳʯ
ؔ࿈ݕࡧ ʮλίϥΠε؆୯ʯΑ͍ͷ Ͱ
ؔ࿈ݕࡧ ʮ͜Εʹ͠Α͏ʂʯ
͍ͬͯΔϩά w ݕࡧηογϣϯςʔϒϧ w ηογϣϯεςʔλεʢޭࣦഊFUDʜʣ w VOJRVF@JE w ࣌ࠁ w
ΠϕϯτʢݕࡧɺϨγϐӾཡFUDʣ w ύϥϝʔλʢݕࡧޠɺϨγϐ*%FUDʣ
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ఆ൪ఏҊ ɾϝχϡʔޠͷมભ ɾݟ͔ͭΔϨγϐλΠτϧ ͳͲΛूܭͯ͠ఆ൪ΛఏҊ
ఆ൪ఏҊ ɾϝχϡʔޠͷมભ ɾݟ͔ͭΔϨγϐλΠτϧ ͳͲΛूܭͯ͠ఆ൪ΛఏҊ
ఆ൪ఏҊ ɾϝχϡʔޠͷมભ ɾݟ͔ͭΔϨγϐλΠτϧ ͳͲΛूܭͯ͠ఆ൪ΛఏҊ
σʔλͰຒ·Βͳ͍෦ w ར༻ऀʢͷϩάʣαʔϏεʹ࠷దԽ͞Ε͍ͯΔ w ΫΤϦ͕ΩϨΠͳͷظ͕͍ͱߟ͑ΒΕΔ w ղܾ๏Λಋ͍ͯ͘ΕΔࣄ΄ͱΜͲͳ͍
σʔλͰຒ·Βͳ͍෦ w ར༻ऀʢͷϩάʣαʔϏεʹ࠷దԽ͞Ε͍ͯΔ w ΫΤϦ͕ΩϨΠͳͷظ͕͍ͱߟ͑ΒΕΔ w ղܾ๏Λಋ͍ͯ͘ΕΔࣄ΄ͱΜͲͳ͍
ར༻࣮ଶͷੳ w ϒοΫϚʔΫͷϑΥϧμ͚࣮ࡍʹʁ
ར༻࣮ଶͷੳ w ϒοΫϚʔΫͷϑΥϧμ͚࣮ࡍʹʁ w ʮɾڕɾࡊʯͱಉʹʮڇɾಲɾܲʯɻ
ར༻࣮ଶͷੳ w ϒοΫϚʔΫͷϑΥϧμ͚࣮ࡍʹʁ w ʮɾڕɾࡊʯͱಉʹʮڇɾಲɾܲʯɻ w ͦΕΛ͑ͯʜҐ͕ʮεʔϓαϥμύελʯʜʁʁ
ར༻࣮ଶͷੳ w ϒοΫϚʔΫͷϑΥϧμ͚࣮ࡍʹʁ w ʮɾڕɾࡊʯͱಉʹʮڇɾಲɾܲʯɻ w ϓϨʔεϗϧμͰͨ͠ʜ
σʔλͰຒ·Βͳ͍෦ w ར༻ऀʢͷϩάʣαʔϏεʹ࠷దԽ͞Ε͍ͯΔ w ΫΤϦ͕ΩϨΠͳͷظ͕͍ͱߟ͑ΒΕΔ w ղܾ๏Λಋ͍ͯ͘ΕΔࣄ΄ͱΜͲͳ͍
5JQT w ϑΟʔυόοΫ͕͔͔Γ͗͢ͳ͍Α͏ʹ͢Δ w ϩάͷظؒ༗ݶʹ w ࣮ଌظͰׂΓҾ͘ w %8) w
Օॴ͕ศར w ͭͷํ๏Ͱશ෦ͷϦιʔεʹಉ࣌ΞΫηεͰ͖Δ w 42-Λษڧ͢Δ
ࢦ͢͜ͱ w Ұ൪ศརͳͷ͚͕ͩ܁Γฦ͠ΘΕΔͳΒɺ w ࣾͷࣝͷ૯ʹ੍͞Εͳ͍Α͏ʹ͠Α͏ w ར༻ऀʹࣗવͱߩݙͯ͠Β͏͜ͱͰɺ ࣍͏࣌ͷ΄͏͕ศརʹͳ͍ͬͯΔΑ͏ʹ͠Α͏