Users hate waiting at their desktop, they hate waiting on 3G. Users hate waiting for Open Sans when Arial is adequate. If users hate it, Google hates it; performance has become an important metric in PageRank
Start Render Visually Complete Speed Index DOM Elements Time Requests Bytes In Time Requests Bytes In 3.466s 0.835s 1.190s 3.300s 1221 356 3.466s 18 310 KB 3.614s 20 312 KB WebPageTest - webpagetest.org