that can get to a shippable version 1 quickly • that solves a problem people will pay to have solved • that does not need a lot of traction to be useful • that has existing competition A product ... Wednesday, 14 May 14
start with the end-goal in mind, then divide it into smaller and smaller increments. Plan all of the actions in detail beforehand, then get to work.” Wednesday, 14 May 14
• At launch we were still 100% booked out on client projects • Income from Perch was initially reinvested into Perch • January 2013 we made the decision to stop taking on new client work Our timeline Wednesday, 14 May 14
be flexible and react to customer needs and changing trends in web design. • It means that customers are not relying on the launch of feature X in order to complete a project. • It means that we can hold back a feature until we are absolutely sure it won’t cause anyone a problem. Wednesday, 14 May 14
wrong • Easier to isolate the issue if a problem does occur • Get features to customers more quickly • For our customers, less of a dramatic change that they need to communicate to their clients Wednesday, 14 May 14
a landing page and email signup form • About 500 people signed up • We emailed the list on launch and those people represented enough sales on launch day to pay back all pre-launch costs. Wednesday, 14 May 14