BrightonSEO Multilingualism in E-commerce

BrightonSEO Multilingualism in E-commerce

Transcript

1. Rana QUBA CHAMSI, Ph.D.
Expando.Digital Switzerland, Europe, MENA Embracing Multilingualism in E-Commerce Speakerdeck.com/rana_quba @ranaabuquba
2. Multilingualism in E-Commerce What, Why & How?
3. What? Multilingualism in E-Commerce
4. Optimising content on your website for different languages
5. Why? Multilingualism in E-Commerce
6. Languages most frequently used for web content as of January 2023, by share of websites Created with Highcharts 7.2.2 https://www.statista.com/
7. Trust Boosting Brand Identity Multilingualism Why? Enhanced User Experience
8. Customer Segments Multilingualism Why? Global Market Access
12. Increasing Conversions SEO Advantages Multilingualism SEO? Higher SERP Rankings
13. Competitive Advantage Multilingualism E-Commerce? Cost-Effective Growth
14. Site Users Before Expanding E-Commerce Need, Time
15. Un example only a few of you will know Know your customers!
17. Same Page Before Expanding: Budget New Page
18. How? Multilingualism in E-Commerce
19. Localisation 50% Translation 50%
20. Localisation 33.3% Translation 33.3% Technical 33.3%
21. Localisation 33.3% Translation 33.3% Technical 33.3% Localisation
22. website templates that are fully localized and some others that are unique in each language. Wix https://www.amperetranslations.com/
23. website templates that are fully localized and some others that are unique in each language. Wix https://www.amperetranslations.com/
24. Idioms and Jokes Brands Localisation Keyword Research
25. Meaures Time Dates Localisation Money
26. https://www.amperetranslations.com/ McDonaldʹs Italian Christmas tradition of the Advent Calendar
27. https://www.amperetranslations.com/ McDonaldʹs Spain’s website highlighted the FIFA World Cup Qatar 2022 where the Spanish football team took part
28. Payment Video, Scrolling Social Media Localisation Shipping
29. Address Validation Logistics VAT Localisation
30. Local Events Photos Culture, Colors Localisation Design
37. Substance over Style Transparency Localisation Payment Methods Example: German Market
38. https://www.paymentsjournal.com/highest- online-shopping-return-rate/
39. https://www.paymentsjournal.com/highest- online-shopping-return-rate/
40. IKEA Amazon Airbnb TripAdvisor
41. Localisation 33.3% Translation 33.3% Technical 33.3% Translation
42. Native Translators Translation AI
45. Translation User Generated Native Speakers Fiverr, Upwork... Universities & Students
46. Translation Home Page Category Pages Products Blogs
47. https://pathfinderseo.com/blog/ecom merce-category-page-template/
48. https://www.growcode.com/blog/product-page-templates/
49. Localisation 33.3% Translation 33.3% Technical 33.3% Technical
50. Right-to-Left Languages Font Text Expansion Technical
51. https://www.weglot.com/guides/multi-language-website
52. Technical Language Switcher
56. Optimize Metadata and Alt text & Image Product Names and Description Regular Update Content Technical
57. Canonical Tag Href Technical: Hreflang Attributes Ref Hreflang
58. rel Technical: Hreflang Attributes https://www.pulno.com/blog/tutorial/seo- multi-language-hreflang
59. Canonical Technical: Hreflang Attributes https://www.pulno.com/blog/tutorial/seo- multi-language-hreflang
60. XML Site Map Technical: Hreflang Attributes Http Header Link elements in the head>
61. XML Site Map Technical: Hreflang Attributes Http Header Link elements in the head>
62. Revenue and Sales Growth Conversion Rate Customer Engagement Traffic from Target Market Measuring Success Localization Quality and Feedback
63. Conclusion & Last Advises 🤫
64. Conclusion Localization, Translation, Technical Multilingual Keyword Research Local Backlinks
65. Advises 🤫 Local Influencers Stay Updated Use Tools & Plugins Creative Regular Update Content
66. Rana QUBA CHAMSI, Ph.D.
Expando.Digital Switzerland, Europe, MENA Speakerdeck.com/rana_quba @ranaabuquba linkedin.com/in/ranachamsi/