Social Media and Chatbot Staretgies

A good social media strategy is a must-have for every brand today. Digital marketing has changed the entire marketing landscape. All your potential customers are hanging out on platforms like Facebook, Instagram, Twitter, and LinkedIn.

Hence, your brand must focus on creating awareness and building a funnel where you can capture leads from these platforms.

Social media also provides an opportunity to connect with your users. You can listen to their problems and provide solutions to them directly. You can also use a chatbot to interact with your customers. Today, you can build a chatbot without any coding knowledge. Or you can hire a web development agency if you don't want to learn about the chatbot development life cycle on your own.

Either way, social media is an integral part of any branding strategy. If you are not investing in it, you're far behind your competitors.

Transcript

1. THE 7 STRATEGIES SOCIAL MEDIA MARKETING
2. THE ROLE OF SOCIAL MEDIA An essential part of the success of today's digital marketing strategies All brands or products – in all kinds and sizes – have not used this tool to its potential Allows marketers to connect and engage with their potential customers through various established and emerging platforms, like LinkedIn, Twitter, Youtube, Facebook, Instagram, and even TikTok
3. WHY SOCIAL MEDIA MARKETING STRATEGY? Build brand awareness Generate and maintain leads Implement social listening Link social posts to opportunities Measure marketing efforts Build brand authenticity Grow your audience and build community
4. 1ST STRATEGY – CHATBOTS Require no coding knowledge Able to answer the customer questions Can take orders directly from Facebook Messenger and comments Integrate with all the major payment systems
5. 2ND STRATEGY – PERSONALIZED EXPERIENCE Break the traditional views the customers have that you or your company only tries to sell to them Create a more personal customer experience Increase your sales Build a loyal fan base
6. 3RD STRATEGY – EFFICIENT CONTENT Quality is crucial, in which content is no exception High-quality SEO content helps bring in the right customers at the right time
7. 4TH STRATEGY – A COMMUNITY FOR YOUR AUDIENCE Ask them questions Collect their opinion on specific matters Share trusted information, not only about your goods or services Give likes and share their posts Invite them to interact directly with your posts by giving "likes" and relay "shares"
8. 5TH STRATEGY – PROFILES WITH DIVERSE CONTENT Use well-crafted and eye-grabbing imagery, fun videos, or other captivating podcasts, once and awhile
9. 6TH STRATEGY – BRAND ADVOCATES Provide social media-specific guidelines about your brand Inform your advocates on social media’s best practices Put a leader to each section of the social media advocacy plan Keep the track of the correct data to pinpoint areas that require improvement
10. 7TH STRATEGY – SET UP PROFILES ON RELEVANT CHANNELS Look at and learn about your target audience and their persona when choosing the right social media platforms
11. THANK YOU