Ltd. Building the next generation of digital retail Paul Serby, CTO, Clock Q&A Drinks and canapés will be served in The Loft Lounge We have two presentations for you this evening. I’d ask that you save your questions from both presentations to the end of the second when we have plenty of time allocated. We also have a number of members from both teams here tonight and they will be happy to chat later as we invite you to join us in the lounge room afterwards for drinks and networking. So without further ado, I’d like to introduce our first speaker. Talking to you about the V-‐tail revolution and bridging the gap between customer experience and e-‐commerce, please give a warm welcome to the CEO of Avenue Imperial, Nick Rossi.
Now I would like to introduce the second speaker. Paul joined Clock fourteen years ago and is still leading his inspired team to do greater and greater things. He taught me a valuable lesson which I and the rest of our team have embraced. He said:
way of doing it” -Paul Serby, CTO, Clock “Whatever we are doing now, there’s probably a better way of doing it.” It’s a great philosophy not just in business but also personally and it drives the innovation of what we do. So to talk about “Building the next generation of digital retail” it is with great pleasure that I introduce our very own, award-‐winning “Wirehive techie of the year”, Clock CTO, Paul Serby.
Building websites and digital produces We do quite a lot but put simply we discover, create, plan, design, build, support and digital projects for our clients Whether that is a short tacWcal campaign or large ongoing strategic programme.
of the best that clock can offer. The complete creaWve process then delivered and Integrated into both the CMS and EDM tool, exact target. Editors can drag and drop layout and more importantly content directly from the loyalty plaXorm. Bespoke mail out, weekly newsle[ers, segmentaWon tesWng. A big success for T+ as a brand enhancement tool
Avenue Imperial’s Virtual Shopper Out the box it comes with plenty of features which can deliver a huge possibility of innovaWve campaigns. I know your brands and ‘out of box’ value isn’t what you are about. So if you want a li[le more tailored experience. That is where we can help, extending Avenue Imperial for your campaign needs with much more beyond.
what we do for all our clients and what we did when Avenue imperial came with their ambiWous brief to build a new way do digital retail. Building digital products we do all the Wme, what was most compelling about this project was the their desire to use the most bleeding edge technology to achieve something very different.
piece of technology that has ever existed. They are everywhere. It’s how most of use the internet. Browser vendors, Mircosoa, Google, Apple, Firefox are in a constant ba[le add more and more capabiliWes to their browsers Using the latest features of browser is an easy way to gain an advantage. But this has to be balanced by amount of your audience that can support these bleeding edge features. There is oaen a small window where new features are available to acceptable audience size but few are taking advantage of them. If you can catch this window then you really can have a compeWWve advantage. Avenue Imperial Wmed this perfectly, at the start of the development the support for what they wanted to achieve wasn’t quite there, but as we hit version one the world was ready for this new way to shop.
* flash had good coverage but does work on mobile, used to be good for campaigns * Java -‐ Everyone hate java, you’d have to be crazy to build campaigns in Java. Early days of smart phone you may have gone stung.
these products and many more have been built using node and it’s the change in our capability to produce good product. If you want to know more or perhaps you are having trouble sleeping, I’m happy to tell you more.
become known for. Whether it is internal systems, public services such as salesforce, EDM, campaign monitor, exact target cheetahmail. We have integrated with it and that experWse is at your disposal for any extension you need.
on top of our modular Clock CMS product. Built in node and leveraging the newest features that web browsers have to offer. We have been refining our CMS product for over 10 years and really do stand behind it’s ability to enhance workflow and give our customers the power to easily publish content and manage their campaigns.
Thanks guys, that was really helpful and insightful. That just leaves me to invite you to join us for some drinks and networking next door. I recommend you stay away from the Espresso Martinis for the first hour but after that then we can party. A big thank you to the team that organised tonight -‐ I think it’s been a real success so far. A final thank you to Nic and Paul and to all of you for coming. I’ll be at the bar.
serby
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