Virtual Showrooming Event - With Notes

Transcript

1. VIRTUAL SHOWROOMING EVENT By Clock and Avenue Imperial 11 November 2014 Good  evening  everyone  and  a  very  warm  welcome  to  the  Hospital  Club.  You’re  here  for  a  very  special  event  on  virtual  showrooming.
2. FORMAT The vTail revolution Nicolas Rossi, CEO, Avenue Imperial UK Ltd. Building the next generation of digital retail Paul Serby, CTO, Clock Q&A Drinks and canapés will be served in The Loft Lounge We  have  two  presentations  for  you  this  evening.   
 I’d  ask  that  you  save  your  questions  from  both  presentations  to  the  end  of  the  second  when  we  have  plenty  of  time  allocated.   
 We  also  have  a  number  of  members  from  both  teams  here  tonight  and  they  will  be  happy  to  chat  later  as  we  invite  you  to  join  us  in  the  lounge  room  afterwards  for  drinks  and  networking.   
 So  without  further  ado,  I’d  like  to  introduce  our  first  speaker.  Talking  to  you  about  the  V-­‐tail  revolution  and  bridging  the  gap  between  customer  experience  and  e-­‐commerce,  please  give  a  warm  welcome  to  the  CEO  of  Avenue  Imperial,  Nick  Rossi.  
3. Nicolas Rossi The vTail Revolution CEO, Avenue Imperial UK Ltd. Please  welcome,  Nick  Rossi   (Nick  clicks  on  image  to  load  browser  –  1 st  link)
4. THANKS, NICK. Thank  you  Nick.  Some  great  insight  there.   Now  I  would  like  to  introduce  the  second  speaker.  Paul  joined  Clock  fourteen  years  ago  and  is  still  leading  his  inspired  team  to  do  greater  and  greater  things.  He  taught  me  a  valuable  lesson  which  I  and  the  rest  of  our  team  have  embraced.  He  said:  
5. “Whatever we are doing right now, there’s probably a better way of doing it” -Paul Serby, CTO, Clock “Whatever  we  are  doing  now,  there’s  probably  a  better  way  of  doing  it.”   
 It’s  a  great  philosophy  not  just  in  business  but  also  personally  and  it  drives  the  innovation  of  what  we  do.   
 So  to  talk  about  “Building  the  next  generation  of  digital  retail”  it  is  with  great  pleasure  that  I  introduce  our  very  own,  award-­‐winning  “Wirehive  techie  of  the  year”,  Clock  CTO,  Paul  Serby.
6. BUILDING THE NEXT GENERATION OF DIGITAL RETAIL www.avenueimpieral.com @serby http://clock.co.uk
7. PAUL SERBY @serby CTO @clock I’m  Paul   I’m  the  CTO  of  Clock   Get  me  here
8. We  are  digital  agency   We’ve  been  around  for  17  years
9. Helping  our  customers  discover  and  realise  their  digital  ambiWons   Building  websites  and  digital  produces   We  do  quite  a  lot  but  put  simply  we  discover,  create,  plan,  design,  build,  support  and  digital  projects  for  our  clients   Whether  that  is  a  short  tacWcal  campaign  or  large  ongoing  strategic  programme.  
10. TITLE We’ve  built  and  supported  loyalty  plaXorms  like  Times+
11. and  Sun  Perks   Very  much  a  focus  on  content  and  geZng  on  out  on  to  devices
12. Esquire+
13. TITLE
14. Rolled  out  full  blown  publishing  systems  for  editorial   We  deliver  their  enWre  digital  publishing  plaXorm
15. TITLE
16. TITLE
17. TITLE
18. Rich and powerful CMS Streamline workflows Giving Editors the edge, so they can create quicker and smarter.
19. TITLE The  T+  newsle[er  is  a  great  example  of  all  of  the  best  that  clock  can  offer.   The  complete  creaWve  process  then  delivered  and  Integrated  into  both  the  CMS  and  EDM  tool,  exact  target.   Editors  can  drag  and  drop  layout  and  more  importantly  content  directly  from  the  loyalty  plaXorm.   Bespoke  mail  out,  weekly  newsle[ers,  segmentaWon  tesWng.     A  big  success  for  T+  as  a  brand  enhancement  tool  
20. HOW CAN WE
 HELP YOU? We  are  here  to  showcase  Avenue  Imperial’s  Virtual  Shopper   Out  the  box  it  comes  with  plenty  of  features  which  can  deliver  a  huge  possibility  of  innovaWve  campaigns.     I  know  your  brands  and  ‘out  of  box’  value  isn’t  what  you  are  about.  So  if  you  want  a  li[le  more  tailored  experience.  That  is  where  we  can  help,  extending  Avenue  Imperial  for  your  campaign  needs  with  much  more  beyond.
21. CREATIVE Discovery / UX
23. DESIGN
24. PLANNING
25. BUILD Then  we  code  it  all  up
26. And  the  result,  as  with  Jimmy  choo  is  the  virtual  shopper  plaXorm  with  the  on  brand  extensions  to  support  campaigns  or  strategic  goals
27. BUILDING 
 VIRTUAL SHOPPER And  that  process  is  pre[y  much  what  we  do  for  all  our  clients  and  what  we  did  when     Avenue  imperial  came  with  their  ambiWous  brief  to  build  a  new  way  do  digital  retail.   Building  digital  products  we  do  all  the  Wme,  what  was  most  compelling  about  this  project  was  the  their  desire  to  use  the  most  bleeding  edge  technology  to  achieve  something  very  different.    
28. BROWSER TECH The competitive advantage Browsers  are  the  most  ubiquitous  piece  of  technology  that  has  ever  existed.     They  are  everywhere.  It’s  how  most  of  use  the  internet.   Browser  vendors,  Mircosoa,  Google,  Apple,  Firefox  are  in  a  constant  ba[le  add  more  and  more  capabiliWes  to  their  browsers   Using  the  latest  features  of  browser  is  an  easy  way  to  gain  an  advantage.  But  this  has  to  be  balanced  by  amount  of  your  audience  that  can  support  these  bleeding  edge  features.   There  is  oaen  a  small  window  where  new  features  are  available  to  acceptable  audience  size  but  few  are  taking  advantage  of  them.  If  you  can  catch  this  window  then  you  really  can  have  a  compeWWve  advantage.   Avenue  Imperial  Wmed  this  perfectly,  at  the  start  of  the  development  the  support  for  what  they  wanted  to  achieve  wasn’t  quite  there,  but  as  we  hit  version  one  the  world  was  ready  for  this  new  way  to  shop.  
29. PLUGINS A  quick  note.   Plugins  are  pre[y  much  dead:   * flash  had  good  coverage  but  does  work  on  mobile,  used  to  be  good  for  campaigns   * Java  -­‐  Everyone  hate  java,  you’d  have  to  be  crazy  to  build  campaigns  in  Java.   Early  days  of  smart  phone  you  may  have  gone  stung.
30. WEBGL 3D h[p://threejs.org/examples/#canvas_morphtargets_horse   h[p://www.zygotebody.com   h[ps://www.g-­‐star.com/en_nl/newdenimarrivals   h[p://d8d913s460fub.cloudfront.net/krpanocloud/video/airpano/index.html  
31. WEBGL Compatibility?
32. WEB SOCKETS Realtime communications across the web
33. WEB SOCKETS Realtime communications across the web Chat,  since  2011
34. WEB SOCKETS Realtime communications across the web
35. BACKEND TECH PRODUCTIVITY ADANTAGE
36. NODE.JS JAVASCRIPT EVERYWHERE Not  going  to  bang  on  about  node.js  too  much.   We  have  been  leveraging  node.js  to  use  browser  technology  on  the  backend  servers.
37. TRAFFIC SPIKES This  is  good  for  spiky  traffic.  Small  short  lived  Campaigns  sites,  Microsites  that  need  to  capture  data  oaen  have  this  shape  of  traffic.  
38. NODE.JS SINCE 2011 Bugs Quality Inovation Anima&on  first.   All  these  products  and  many  more  have  been  built  using  node  and  it’s  the  change  in  our  capability  to  produce  good  product.   If  you  want  to  know  more  or  perhaps  you  are  having  trouble  sleeping,  I’m  happy  to  tell  you  more.
39. INTEGRATIONS High  quality  Wght  integraWons  really  are  something  Clock  have  become  known  for.   Whether  it  is  internal  systems,  public  services  such  as  salesforce,  EDM,  campaign  monitor,  exact  target  cheetahmail.     We  have  integrated  with  it  and  that  experWse  is  at  your  disposal  for  any  extension  you  need.
40. CMS OPTIMISE YOUR WORKFLOW
41. CLOCK CMS The  backend  of  Avenue  imperial  has  been  built  on  top  of  our  modular  Clock  CMS  product.   Built  in  node  and  leveraging  the  newest  features  that  web  browsers  have  to  offer.     We  have  been  refining  our  CMS  product  for  over  10  years  and  really  do  stand  behind  it’s  ability  to  enhance  workflow  and  give  our  customers  the  power  to  easily  publish  content  and  manage  their  campaigns.  
42. THANK YOU @serby http://clock.co.uk http://www.avenueimperial.com
 http://threejs.org/examples/#canvas_morphtargets_horse http://www.zygotebody.com https://www.g-star.com/en_nl/newdenimarrivals http://d8d913s460fub.cloudfront.net/krpanocloud/video/airpano/index.html Links http://clock.co.uk Hope  that  has  given  you  a  bit  of  an  insight  into  what  we  have  done  with  Avenue  Imperial  and  what  we  can  do  for  you.
43. THANKS, PAUL. Thanks  Paul.     Now  I’m  sure  there  are  some  questions.   
 Nick,  perhaps  you  could  join  us  for  the  Q&A.
44. Q&A If  you  do  ask  a  question  please  can  you  state  who  you  are  and  where  you’re  from  for  some  context.
45. THANK YOU See you at the bar. Alternative final side Thanks  guys,  that  was  really  helpful  and  insightful.   
 That  just  leaves  me  to  invite  you  to  join  us  for  some  drinks  and  networking  next  door.  I  recommend  you  stay  away  from  the  Espresso  Martinis  for  the  first  hour  but  after  that  then  we  can  party.   
 A  big  thank  you  to  the  team  that  organised  tonight  -­‐  I  think  it’s  been  a  real  success  so  far.  A  final  thank  you  to  Nic  and  Paul  and  to  all  of  you  for  coming.   
 I’ll  be  at  the  bar.