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Tactical Approach To Link Building (SEO Mastery...

Szymon
November 02, 2024

Tactical Approach To Link Building (SEO Mastery Summit 2024 talk): reverse engineering & sponsored articles

In my session, I went deep into the world of link building, specifically covering how it’s done in Central Europe and how these tactics can be adapted worldwide.

Learn more: https://www.szymonslowik.com/link-building-sponsored-articles-reverse-engineering/

I talked about using smart SEO tactics that truly work, rather than just hoping for good luck. I emphasized the importance of being practical and cautious when making SEO decisions. While a bit of luck can be helpful, having a solid plan and executing it is far more valuable. I demonstrated how this mindset can make a significant difference and why opting for predictable link building tactics is much better than simply crossing your fingers in SEO.

I discussed the pros and cons of various approaches, such as outreach (niche edits), modern PBNs, and sponsored articles, including their use in parasite SEO and SEO PR – all within the framework of careful planning and execution rather than relying on luck. I provided real-life examples and practical insights.

Additionally, I shared my journey from freelancer to agency owner, explaining how I laid the groundwork for all processes at takaoto.pro. Attendees gained insights from my perspective as an agency owner, consultant, and trainer on building and implementing effective SEO strategies.

Szymon

November 02, 2024
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Transcript

  1. SEO AS AN AGENCY •12+ YEARS •E-COMMERCE / ENTERPRISE /

    PUBLISHERS / PERSONAL BRANDS •BEING BANNED IS NOT AN OPTION (CLIENT ’ S DOMAINS) •RESPONSIBILITY FOR RESULTS
  2. 2023 •4 ’ 500+ sponsored articles •708 764 USD for

    media + 143 562 USD for copywriting
  3. •Armchair (45K) •TV stand (38K) •Sliding wardrobe (27K) •Bed for

    kids (14K) •Carpets (32K) •Desk (69K) •Furniture for living room (38K)
  4. •Cargo pants (8.1K) •Men ’ s pants (26K) •Men ’

    s vest (18K) •Men ’ s jeans (6.5K) •Men ’ s spring jackets (34K) •Women ’ s spring jackets (14K)
  5. WHY NOT JUST STICK TO NATURAL LINKS? 1. Other types

    of violations are more serious. 2. Google is not strict in enforcing its „natural links” policy. 3. Outreach tactics (niche edits, guest posts) are not white hat either. 4. Loss of ability to compete with those who buy links.
  6. WHICH LINKS YOU SHOULD COPY? •Indexed •Strong & healthy link

    profile + seed pages •Well known media •Topically relevant blogs, journals, portals •From pages with visibility and traffic
  7. SKIP ALL THE „NATURAL” GARBAGE •/website-list/ •blogspot.com (0 traffic, 0

    DR) •Image hijacking (-k.html) •Automatic directiories
  8. OUTLINE OF THE LINK BUILDING PLAN •List of quality links

    you can buy (Whitepress, Linkhouse, Bazoom etc.) •Rest - described with parameters
  9. CREATE A LINK CALCULATOR •Domains you can copy •Domains you

    can mimic (similar) •Consider 2nd tier •Link pillowing •Content
  10. •English website = linkable content worldwide •If it ’ s

    not in English - make /en/ version •Translate to Vietnamese, Polish, Hungarian, Romanian… and buy links from these countries (ChatGPT, Surfer AI, DeepL) •E-commerce brands that operate internationally merge link authority from different markets this way
  11. •English website = linkable content worldwide •If it ’ s

    not in English - make /en/ version •Translate to Vietnamese, Polish, Hungarian, Romanian… and buy links from these countries (ChatGPT, Surfer AI, DeepL) •E-commerce brands that operate internationally merge link authority from different markets this way
  12. •English website = linkable content worldwide •If it ’ s

    not in English - make /en/ version •Translate to Vietnamese, Polish, Hungarian, Romanian… and buy links from pages in these languages •E-commerce brands that operate internationally merge link authority from different markets this way
  13. •English website = linkable content worldwide •If it ’ s

    not in English - make /en/ version •Translate to Vietnamese, Polish, Hungarian, Romanian… and buy links from pages in these languages •E-commerce brands that operate internationally merge link authority from different markets this way
  14. BACKLINKS ARE NOT ENOUGH… BUT •support for indexation •support for

    keyword targeting •in time of content saturation you need a scalable ranking factor