through their phones. We created “Mercari,” a C2C marketplace app where users can use their smartphones to easily buy and sell secondhand goods. By linking sellers who own items to buyers who see the value in these objects, our goal is to provide an easy, fun, and safe and secure service that creates new value and redefines the cycle of consumption. In modern society, where mass production and mass consumption have become commonplace, the value of items that fall into disuse each year is expected to grow to ¥7.6 trillion in Japan alone.* Of these items, there are many that are no longer useful to one person, but could be used by someone else who values them. The Mercari Group aims to use the popularization of smartphones and social media to Create value in a global marketplace where anyone can buy & sell Mission Source: Ministry of Economy, Trade and Industry (April 2018). Estimated total value of items described as “items that became no longer needed over the past year”. Excludes aggregate value of automobiles, motorcycles and mopeds 7