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1ヶ月半でプッシュ通知許諾率を17％から40％にあげた話

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Avatar for Takeshi Akutsu Takeshi Akutsu
September 06, 2019
Programming
12k
5

 1ヶ月半でプッシュ通知許諾率を17％から40％にあげた話

iOSDC2019 Track A（2019/09/06 16:30~）で話した内容です。

Avatar for Takeshi Akutsu

Takeshi Akutsu

September 06, 2019

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Transcript

  1. ϲ݄൒Ͱϓογϡ௨஌ڐ୚཰ Λˋ͔Βˋʹ͋͛ͨ࿩ Ѩٱ௡ַࢤ גࣜձࣾλΠϛʔ J04%$

  2. ࣗݾ঺հ 5BLFTIJ"LVUTV 5XJUUFSTLZ@

  3. ʮҰൠతʹ௨஌ڐ୚཰͸dΒ͍͠ͷͰɺ ๻ͨͪ͸ˋΛ໨ࢦ͠·͠ΐ͏ʯ

  4. ϓογϡ௨஌Λ࣮૷͢Δࡍɺ େ͖͘એݴͯ͠͠·͍ͬͯ·ͨ͠

  5. ڐ୚཰ˋΛୡ੒͢Δൿࡦ ࣗવͳྲྀΕͰೝূύωϧΛग़͢ ͳͥϓογϡ௨஌͕ඞཁͳͷ͔͖ͪΜͱઆ໌͢Δ

  6. ࣗવͳྲྀΕͰೝূύωϧΛग़͢

  7.  ͳͥϓογϡ௨஌͕ ඞཁͳͷ͔ ͖ͪΜͱઆ໌͢Δ

  8. ׬ᘳ΍Μ

  9. ͨͩɺݱ࣮͸ͦ͏؁͋͘Γ·ͤΜͰͨ͠ɻ

  10. શମฏۉɿ໿৽نฏۉɿdˋ

  11. ڐ୚཰ˋΛୡ੒͢Δൿࡦ ࣗવͳྲྀΕͰೝূύωϧΛग़͢ ͳͥϓογϡ௨஌͕ඞཁͳͷ͔͖ͪΜͱઆ໌͢Δ &&& ˞΋ͪΖΜɺҰ֓ʹݴ͍੾ΕΔ΋ͷͰ͸ͳ͍ͱࢥ͍·͢ɻ

  12. શମฏۉɿ໿৽نฏۉɿdˋ

  13. ৽نϢʔβͷฏۉΊͬͪΌ௿ʂ

  14. શମฏۉɿ໿৽نฏۉɿdˋ

  15. ৽نϢʔβͷڐ୚཰͕৳ͼͣɺ ͦͷ݁Ռͱͯ͠ɺ શମฏۉ΋ԡ͠Լ͛ΒΕ͍ͯ·ͨ͠ɻ

  16. ϓογϡ௨஌ঝ୚ύωϧΛࣗવͳ ྲྀΕͰग़ͦ͏ͱ͢Δ͋·Γɺಋઢ ͕Ԟͷํʹߦͬͯ͠·͍ͬͯͨɻ

  17. ௨஌ύωϧ͕දࣔ͞ΕΔલʹ ΈΜͳ཭୤ͪ͠Όͬͯͨ

  18. ૉ௚ʹॳճىಈ௚ޙʹ ঝ୚ύωϧΛग़ͯ͠Έͨ

  19. None

  20. ͦͯ͠ʜ

  21. ݁࿦ ճ͔͠දࣔ͞Εͳ͍௨஌ύωϧΛͲͷλΠϛϯάͰग़͔͢͸େ੾ɻ ͚ͩͲɺͦΕҎ্ʹɺ ॳճىಈͰར༻͞ΕΔಋઢͷதʹ ௨஌ύωϧΛஔ͘͜ͱ͕େ੾ʂʂ

  22. ͓·͚ ճ௨஌ύωϧग़ͯ͠൱ఆ͞ Εͯ΋ɺ͜Μͳײ͡Ͱ܁Γฦ ͠௨஌࠵ଅ͢Ε͹Φοέʔ