Introduction to business: distribution and pricing

CC-BY-SA

Transcript

1. Distributing and pricing cc licensed ( BY NC SD ) flickr photo by williamcho: http://flic.kr/p/6RNhKR
2. Quiz • Closed book/closed notes • Put away phones until quiz is over • You may collaborate with your team • You are responsible for the answers on your quiz • You do not have to choose the same answers as your team
3. marketing channels • wholesalers • retailers • direct
4. Why not buy directly from manufacturer? CC licensed (BY-SA) wikipedia photo by Ryan Hildebrand https://commons.wikimedia.org/wiki/ File:2017_Lincoln_MKZ.jpg
5. What value do intermediaries add? • match buyers & sellers (fewer transactions) • provide market information • promotion & sales support • gather assortment of goods • transport & store goods • assume risks • provide financing
6. distribution strategy •exclusive • selective • intensive Service/cost
7. Supply chain management • Challenges? –Too much inventory? –Too little? • Electronic data interchange (EDI) • Vendor-managed inventory (VMI) • Bullwhip effect
8. flickr photo by Swift Benjaminhttps://flic.kr/p/9Tf88T shared under a CC (BY) license Near beer game http://forio.com/simulate/mbean/near-beer-game/run/
9. pricing strategy cc licensed ( BY NC ND ) flickr photo by Roadsidepictures: http://flic.kr/p/4hVtfA
10. flickr photo by <p&p> https://flic.kr/p/dgaFig shared under a CC (BY-NC-ND) license
11. flickr photo by improbcat https://flic.kr/p/5idoUS shared under a Creative Commons (BY-NC) license
12. flickr photo by pyntofmyld https://flic.kr/p/7Y2S4L shared under a CC (BY) license
13. flickr photo by Concavo Wheels https://flic.kr/p/jwdgBg shared under a CC (BY) license
14. flickr photo by Dave Pinterhttps://flic.kr/p/5KVmo4 shared under a CC (BY-NC-ND) license
15. Pricing strategies • Objectives? –achieve profit –build traffic –build market share –increase sales –create image
16. Pricing approaches • Penetration • EDLP • High/low • Loss-leader • Prestige • Skimming • Cost-based • Target costing • Demand-based • Odd
17. Breakeven analysis = ( − ) Fixed cost: $5000 rent/mo $5000 payroll Price: $4 Variable cost: $1