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BrightonSEO_TL.pdf
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Tereza Litsa
September 01, 2023
Marketing & SEO
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BrightonSEO_TL.pdf
Tereza Litsa
September 01, 2023
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Transcript
How to keep the human element using AI for content
marketing Tereza Litsa Marketing Consultant Speakerdeck.com/telitsa @terezalitsa
Hello Marketing Consultant • Simplifying content marketing • Social media
geek • Secretly wished I were a robot #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
…until robots (automation) took over 🤖 #BrightonSEO @terezalitsa
How it started… #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa How it’s going
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
What do we do? #BrightonSEO @terezalitsa
What do we do? #BrightonSEO @terezalitsa
Time to embrace our human 🧠 strengths* *whatever this means
for everyone #BrightonSEO @terezalitsa
It’s the only way to stand out #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
What makes us unique? #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
Humans > AI Empathy #BrightonSEO @terezalitsa
Humans > AI Empathy Creativity #BrightonSEO @terezalitsa
Humans > AI Empathy Creativity Critical thinking #BrightonSEO @terezalitsa
Storytelling Humans > AI Empathy Creativity Critical thinking #BrightonSEO @terezalitsa
Storytelling Humans > AI Empathy Creativity Critical thinking Intuition #BrightonSEO
@terezalitsa
Storytelling Humans > AI Empathy Creativity Originality Critical thinking Intuition
#BrightonSEO @terezalitsa
Storytelling Humans > AI Empathy Creativity Originality Critical thinking Intuition
#BrightonSEO @terezalitsa
Storytelling Humans > AI Empathy Creativity Originality Critical thinking Intuition
#BrightonSEO @terezalitsa
Storytelling Humans > AI Empathy Creativity Originality Critical thinking Intuition
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa Your skills + AI = success
#BrightonSEO @terezalitsa Humans + AI in content marketing and SEO
➡ Use cases
#BrightonSEO @terezalitsa AI thought partner AI analyst AI creator AI
automation agent Different use cases
Creating workflows #BrightonSEO @terezalitsa
SEO content planning #BrightonSEO @terezalitsa 1
#BrightonSEO @terezalitsa Identify keywords
#BrightonSEO @terezalitsa Identify keywords 👥🤖
#BrightonSEO @terezalitsa Identify keywords Research 👥🤖
#BrightonSEO @terezalitsa Identify keywords Research 👥🤖 🤖
#BrightonSEO @terezalitsa Identify keywords Research Prioritise 👥🤖 🤖
#BrightonSEO @terezalitsa Identify keywords Research Prioritise 👥🤖 🤖 👥
#BrightonSEO @terezalitsa Identify keywords Research Prioritise 👥🤖 🤖 👥 Clusters
#BrightonSEO @terezalitsa Identify keywords Research Prioritise 👥🤖 🤖 👥 Clusters
👥🤖
#BrightonSEO @terezalitsa Building a workflow →Creating a streamlined process
Content creation and optimisation #BrightonSEO @terezalitsa 2
#BrightonSEO @terezalitsa Creation
#BrightonSEO @terezalitsa Creation 👥🤖
#BrightonSEO @terezalitsa Creation Optimisation 👥🤖
#BrightonSEO @terezalitsa Creation Optimisation 👥🤖 👥🤖
#BrightonSEO @terezalitsa Creation Repurposing 👥🤖 Optimisation 👥🤖
#BrightonSEO @terezalitsa Creation Repurposing 👥🤖 Optimisation 👥🤖 👥🤖
#BrightonSEO @terezalitsa Building a workflow →Mapping out tools, resources, budget
Campaign planning #BrightonSEO @terezalitsa 3
#BrightonSEO @terezalitsa Strategy
#BrightonSEO @terezalitsa Strategy 👥
#BrightonSEO @terezalitsa Strategy Content 👥
#BrightonSEO @terezalitsa Strategy Content 👥 👥🤖
#BrightonSEO @terezalitsa Strategy Content 👥 👥🤖 Launch
#BrightonSEO @terezalitsa Strategy Content 👥 👥🤖 Launch 👥🤖
#BrightonSEO @terezalitsa Strategy Content 👥 👥🤖 Launch 👥🤖 A/B testing
#BrightonSEO @terezalitsa Strategy Content 👥 👥🤖 Launch 👥🤖 A/B testing
👥🤖
#BrightonSEO @terezalitsa Building a workflow →You design your own workflow
#BrightonSEO @terezalitsa Tips to improve the workflows ➡ How to
make AI work 🤖
#BrightonSEO @terezalitsa 1. Review your current processes
#BrightonSEO @terezalitsa How can you simplify your workflows?
#BrightonSEO @terezalitsa What works? What needs to be improved? How
can AI help?
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa Keyword research too manual?
#BrightonSEO @terezalitsa Keyword research too manual? Need more support?
#BrightonSEO @terezalitsa Keyword research too manual? Need more support? Scaling
AI
2. Explore how AI can make you more efficient #BrightonSEO
@terezalitsa
#BrightonSEO @terezalitsa Set your objectives What do you want to
get out of AI?
Choose your AI use case #BrightonSEO @terezalitsa AI thought partner
AI analyst AI creator AI automation agent
#BrightonSEO @terezalitsa Which tools do you need?
3. Train yourself (and your team) #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
4. Train your robots #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa Tone of voice Personality Target audience
5. Use your critical thinking #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa Add context to data Psychology of your audience
Quality control
Tools #BrightonSEO @terezalitsa AI for different use cases
#BrightonSEO @terezalitsa Content ideation | ChatGPT
#BrightonSEO @terezalitsa Content ideation | Claude
#BrightonSEO @terezalitsa Content creation | Copymatic
#BrightonSEO @terezalitsa Mind mapping | Taskade
#BrightonSEO @terezalitsa AI workflows | ContentBot
#BrightonSEO @terezalitsa Search optimisation | Similar AI
#BrightonSEO @terezalitsa Keyword research | Surfer
#BrightonSEO @terezalitsa Art generator | BlueWillow
#BrightonSEO @terezalitsa Video generator | Synthesia
#BrightonSEO @terezalitsa Breaking down lists | Goblin.tools
Takeaways #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa Map out your strengths Find the right tools
Build your own processes
#BrightonSEO @terezalitsa “AI won’t take your job. It’s somebody using
AI that will take your job” –Richard Baldwin
Thank you! Tereza Litsa Marketing Consultant Speakerdeck.com/telitsa @terezalitsa