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How to integrate AI into your marketing process...

How to integrate AI into your marketing processes without losing the human touch

Tereza Litsa

October 18, 2023
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  1. Hello 👋🏼 Tereza Litsa Marketing Consultant 11 years of experience

    in social media and content marketing Always up for improving existing marketing processes
  2. Three out of five workers (61%) currently use or plan

    to use generative AI. Salesforce Stats
  3. Three out of five workers (61%) currently use or plan

    to use generative AI. Salesforce 60% of employees picked human oversight as the top factor to trust generative AI Salesforce Stats
  4. 71% of marketers expect generative AI will help eliminate busy

    work and allow them to focus more on strategic work. Salesforce Stats
  5. 71% of marketers expect generative AI will help eliminate busy

    work and allow them to focus more on strategic work. Salesforce 43% of marketers said they don’t know how to get the most value out of it. Salesforce Stats
  6. Identify pain points Map out Impact / Effort Define your

    Strengths and Weaknesses 1) Review your processes
  7. Examples of processes Content creation Brainstorming Content repurposing SEO content

    planning Social media marketing Video content creation Admin tasks
  8. 2) Define objectives How do you want to use AI?

    Which problem are you trying to solve? Finding the best use case
  9. Define objectives 01 02 03 What do you want to

    achieve? What’s the best AI use case to make you more efficient? How will you measure success? Time saved, content outputs, leads generated, traffic increase Choose the best AI use case AI thought partner AI analyst AI creator AI automation agent
  10. Use cases Basic content creation Copywriting Brainstorming Content repurposing Data

    analysis Image generation Video generation A/B testing Social media ads SEO keyword research Automation Email journeys and personalisation Chatbots Lead nurturing Fundraising Tone of voice Business processes
  11. 3) Pick tools Discover new tools based on the specific

    use cases Find what works best for you Train yourself and your team
  12. 4) Prioritise Focus on one use case at a time

    Start small Document your learnings
  13. How to get started Pick 1-2 use cases Create a

    use case document Share learnings Communicate progress Start small Keep improving the process
  14. Campaign planning Strategy Ideation Content creation Content repurposing Campaign launch

    A/B testing Optimisation Measurement finding the right tools