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Jack Hung Tr., An Nguyen – From research to de...

Lam Thai
July 21, 2019

Jack Hung Tr., An Nguyen – From research to design ideation: what you might be missing

Workshop from Jack Hung Tr. and An Nguyen for Design Research 2019 in Vietnam

Lam Thai

July 21, 2019
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  1. Table of Content Nice to meet you! Get to know

    Experience Design Journey Eureka!
  2. Experience Design “is the practice of designing products, processes, services,

    events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.” - Wiki Experience Design
  3. Experience Design Experience Design “is the practice of designing products,

    processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.” - Wiki Humanised Research al g
  4. d Exponential Visioning Experience Design Experience Design “is the practice

    of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.” - Wiki
  5. ial Human Centered Design Experience Design Experience Design “is the

    practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.” - Wiki
  6. ered Design Led Development Experience Design Experience Design “is the

    practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.” - Wiki
  7. ed ent Technical Bridging Experience Design Experience Design “is the

    practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.” - Wiki
  8. CO-CREATE WITH ALL PARTIES 2. Map out a typical day

    1. Create user persona 3.Understand Digital Behaviours Humanised Research Group Work:
  9. CO-CREATE WITH ALL PARTIES 2. Visualise tomorrow’s results 1. Define

    today’s challenges 3. Steps to success Exponential Visioning Group Work:
  10. 1. Define today's challenges What problem are you trying to

    solve for your end user? Why is this important to them?
  11. CO-CREATE WITH ALL PARTIES 2. Technology Possibility 1. User’s Database

    3. Collaboration Design Led Development Suggestion:
  12. 2. Design Ops Build a process that would optimize designers’

    day- to-day workflow—maximize engagement and reduce duplicated efforts. Design Process How much running a design team costs, and why. Forecast work and manage resourcing. Team Coordination Standardize and introduce new tools to work efficiently Design Tool Train new skills, increase engagement, allocate tasks, share knowledge generously Design Culture
  13. Don’t just focus on end-users, 
 have a sense of

    the business Design Experience Together Exponential Visioning