point of time Frequently and within the design sprint 02 Foundational Long period insights remain relevant for longer time less frequently and outside of Design Sprint
many participants???? -> Use research gimmicks e.g. Heatmap, Eyetracking, Videos, Funnel 04 Generate Product Innovation or Strategy 03 Inform Product Design
Deep Dive Top N Problem lists In App Sentiment Secret Buyers Personas Evaluation Surveys Interviews Field Visits Quant Analysis UX Audits In App Feature Surveys Quant Analysis Bi-weekly Studies One Time On Going Strategy Roadmap Product or Feature
and requires work, attention, and full engagement. Trust isn’t the grand gesture that we think it is - it’s a growing collection of small choices that we make every day BRENE BROWN