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Game-Changing Ways to Use the Google Search Con...

Game-Changing Ways to Use the Google Search Console API - MozCon 2021

In this deck I showed off a number of ways to get the most out of the Google Search Console API by learning how to pipeline it using an ETL tool like https://jepto.com and to then visualize it with Google Data Studio.

I talk about a lot of the key benefits of this approach including:
- This approach makes data studio a super fast tool.
- You can segment and classify your data (we do this with customizable top, middle and bottom of the funnel terms at https://branch.tools).
- Position bucketing. It's super easy to segment your query data to find low hanging fruit opportunities.
- See your data segmented by URL structure
- Keyword Cannibalization
- Keyword Expansion
- Trending Queries

Noah Learner

August 03, 2022
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  1. noah@twooctobers @noahlearner Game-Changing Ways to Use the Google Search Console

    API Noah Learner Product Director, Two Octobers @noahlearner
  2. noah@twooctobers @noahlearner [email protected] @noahlearner USEFUL LINKS How to Build a

    Google Search Console Data Pipeline: http://bit.ly/gscPipeline Getting All Your Search Data: https://bit.ly/3fcGzC9 Building Case Statements https://support.google.com/datastudi o/answer/7020724
  3. noah@twooctobers @noahlearner Game-Changing Ways to Use the Google Search Console

    API Noah Learner Product Director, Two Octobers @noahlearner