User Action Tracking - Google Analytics

取巧的使用Google Analytics來儲存過億筆的使用者和遊客的行為資料，省去伺服器建置和維護成本，適合小企業使用。

Transcript

1. 1.3.2014 User Action Tracking Google Analytics by tureki
2. “㘸౸ཁtracking໢᜾࢖༻ऀߦҝత࣌ީ”
3. “։ᚙऀ/޻ఔࢣ౎။኷ইᡵے”
4. “Ҽҝ૝౸తୈҰ݅ࣄ৘बੋཁዎኄṶଘʁ”
5. “೉ಓधཁݐஔҰݸ኷େత䭘䭓Գ(ࢿྉݿ)ʁ” “ෆఀత೺။һ҃༡٬㑌ݸಈ࡞౎ه㑚౸䭘䭓Գ㚎ʁ”
6. “؀ڥݐஔɼҡޢ੒ຊ౎኷ߴ㠷...”
7. “զ୞ੋҰݸখ໢᜾ɼ೉ಓबᔒ༗ল࣌ল᭝తํࣜ䆩ʁ” –ѩ嚎ʂ
8. “༗త...઀Լိबཁհ঺తबੋṜछল࣌ল᭝ํ๏”
9. Google AnalysicʢGAʣ
10. “GAʁෆबੋ์ࡏ໢᜾footerब޷ྃ䆩ʁ”
11. “ಹੋҰൠ༻๏ɼଖመ㟬ؐՄҎߋᡏ໌తར༻ሏ”
12. Google Analysicʢ༏ᴍʣ ✤ ໔අɼਃ੥ாᥒཱଈ࢖༻! ✤ ෆधݐஔ࿨։ᚙ࢕෰ثʢࢿྉݿʣ! ✤ ෆध፦৺༰ྔʢແఈಎʣ! ✤ ෆधҡޢɼڰ㟚ࢿྉबሣྃ!
13. “໔අ័ੋཁ෇ग़Ұࠣ୅ၢ”
14. Google Analysicʢ᠍ᴍʣ ✤ ࢿྉऔग़ֱຑ൥ʢध༻APIʣ! ✤ ࢿྉ୞༗৽⃧ɼᔒ༗मվɼ႟আ! ✤ ࢿྉ༗࣌ީ။࿙ᎃ! ✤ Ұఱࢿྉएաଟɼध౳1ɼ2ఱ࠽။ग़ݱ! ✤ 㟬ඞਢྃղGoogle Analysic API
15. “௨ৗզ။ሡTracking෼੒ၷྨ”
16. User Interface Track ʢUI Trackʣ ✤ ໢᜾հ໘తtracking! ✤ ྫ೗:໢ท๭ݸท໘త๭ݸეҬత๭ݸ҈ᭃతᴍ㐝㐫گ! ✤ መࡍ৘گ:A᧷ಘṜݸ҈ᭃ์ߚ৭ֱ޷ɼB᧷ಘ์→৭ ޷ɼಹ౸ఈ䬟Ұݸ޷ʁ! ✤ զ၇ՊላᴍɼTrack UIʂᏐᎦ။㘸࿩ʂ
17. Backend Track ✤ ໢᜾༻㖽എޙ෼ੳతtracking! ✤ ྫ೗:໢᜾User؃ྃॄኄɼങྃॄኄݸ঎඼౳! ✤ ҝྃ၏Data Miningɼ༻㖽ڵझ౳! ✤ መࡍ৘گ:။һ࠷تᓣ䬟Ұݸ෼ྨʁ࠷تᓣ䬟Ұݸ঎඼౳! ✤ ޙ୺࢖༻೗:(php,python etc.)ሡࢿྉpushڅGA
18. “ࡏመ၏લ,䓟ؐඞਢྃղ...”
19. Track Page ViewʢGAʣ
20. Ꭿྫ ✤ ଖመ೺GAత௥᪨ᛰ์౸໢ทԼํɼबੋࡏࣥߦTrack Page ViewṜݸಈ࡞ GA။ሡ֘ท໘తurl࿨titleڅه㑚ىိɻ
21. ೗Ռ໢ᅿੋ/user/register/index.html! ! ಹኄGAब။ሡሏᏓ੒:! user/! ᵓᴷᴷ register/! ᴹ ᵓᴷᴷ index.html! ! ໵बੋ㘸 / ᥒGA။ࣗಈሡ㚎༰။Ꮣ੒໨㑚૚ڃʢ/ෆೳစ༻ʣɻ
22. “ॏᴍိྃ” “೗ՌTrack Page View తࢿྉೳࣗݾDIYෆब኷๮ྃʁ”
23. “ᔒࡨ઀Լိबੋཁ༻GA-APIိၚૹ㟬ཁతࢿྉ” https://developers.google.com/analytics/devguides/collection/ analyticsjs/ (ps:༝ԙGAቮ༗৽൛Tracking Code,ԟޙతൣྫ౎။৽൛ҝओ)
24. ෼։GA ҝྃෆഁᆦݪိతGAɼ௨ৗզత၏๏။ሡGA෼։
25. Ꭿྫ ✤ UA-XXXXX-01 -> ໢᜾ҰൠGA! ✤ UA-XXXXX-02 -> UI Track GA(lab)! ✤ UA-XXXXX-03 -> UI Track GA(ਖ਼ࣜ)! ✤ UA-XXXXX-04 -> Backend Track GA(lab)! ✤ UA-XXXXX-05 -> Backend Track GA(ਖ਼ࣜ)
26. զݸਓੋ᧷ಘṜᒬ࠽޷؅ཧɼ! ! ଌࢼ࣌ީब༻labతTracking Numberɼ! ! ਖ਼ࣜ؀ڥबه㑚ࡏਖ਼ࣜTracking Numberɼ! ! Ṝੋҝྃ๷ࢭGAత໨㑚ࢿྉ݁ߏඃഁᆦɼ! ! 㟬ཁهಘGA୞ೳ৽⃧ɼᔒ༗मվ࿨႟আ
27. Ұݸท໘ੋ༰ڐݐཱၷݸመྫɼҎԼੋgaڅతൣྫɿ! <script>! (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){! (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),! m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)! })(window,document,'script','//www.google-analytics.com/analytics.js','ga');! ! ga('create', 'UA-XXXXX-1', 'your.domain');! ! </script>! ! Ұݸท໘ੋಉ࣌ՄҎݐཱଟݸመྫతɼ೗ɿ! var ga_1 = ga('create', 'UA-XXXXX-1', 'your.domain');! var ga_2 = ga('create', 'UA-XXXXX-2', 'your.domain');
28. ։࢝መ၏ UI Track
29. ൣྫҰ ৘ڥɿटท༗ݸᅷยეҬɼ౸ఈେᅷᴍ㐝཰ߴɼؐੋখᅷଟʁ େᅷ খᅷ খᅷ খᅷ େᅷɿ! /index/img-panel/large/[img]! খᅷ:! /index/img-panel/small/[img]
30. ᙛIMGඃඃᴍ㐝࣌ީʢJSʣ var ga_ui_track = ga.create('UA-XXXXX-02', 'auto', {'name': 'UA-XXXXX-02'});! ga_ui_track.send('pageview',{page:"/index/img-panel/left/img"});! ! 㟬ࡏGAతޙ୆बೳଈ࣌؃౸ɼ೗ᅷɿ मվ੒ޭʂ! ! ᡏ໌త㟬။ᚙݱ! ! ଖመઃܭPATH(/index/img-panel/left/img)࠽ੋॏᴍ,! ! ෆಉతधٻ။༗ෆಉత໨㑚݁ߏ
31. ҝྃཁᩋ௥᪨Ꮣಘ؆ᄸɼզత၏๏ੋሡ௥᪨తtrack์ࡏhtml㚎! <img src="small.jpg" track="/index/img-panel/small/img"/>! ! ༻jQueryఁଌશҬతattr:! var ga_ui_track = ga.create('UA-XXXXX-02', 'auto', {'name': 'UA-XXXXX-02'});! ! jQuery('body').on('click', '[track]', function(e) {! ! ! var _str_track = jQuery(this).attr("track");! ! ! ga_ui_track.send('pageview',{page:_str_track});! ! });
32. 㟬Մ౸ҎԼ໢ᅿऔಘൣྫҰతTesting Code! ! https://gist.github.com/tureki/9303954! ! Ҽҝ೭ޙతመ၏ᬓा౎Ұᒬɼबෆ࠶੡࡞ྃ
33. ࢖༻GAޙ୆ एཁፙେᅷɼबߦҝ->໢᜾㚎༰->፺ਘԼlarge/imgɼ೗ᅷɿ ஫ҙɼ೔ޙGAޙ୆༰ෆ༰қፙ౸㟬ཁతࢿ㘤ɼ౎औܾ㟬తPATHዎኄઃܭʂ
34. ൣྫೋ ৘ڥɿ೗Ռհ໘ੋશҬ೗headerɼ֘ዎኄઃܭʁ header login ၊ઃੋొೖ҈ᭃ! ! ՄҎߟྀ:/common/header/menu/[btn:login]
35. զ။ሡท໘ৗग़ݱతUI౎์ࡏcommon㚎! ! ୠੋṜᒬઃܭᦒવೳሡऔಘheaderతᏐᎦ! ! ୠᔒ㭎๏औಘटทheaderඃᴍ㐝త㐫گ! ! ॴҎզ။टทheaderඃᴍ㐝త࣌ީɼಈଶሡࢿྉኺ! /common/header/menu/[btn:login]! Ꮣ! /index/common/header/menu/[btn:login]! ! ࡏޙ୆೗Ռཁऔશ෦ࢿྉबԼ /common/header/! ! ཁᄸᘐऔटทबԼ /index/common/header/! ! ࢸԙཁዎኄ൑ᏗṜੋಹҰท࿨ઃܭPATHबੋ㟬తޭ՝ྃɻ
36. “هಘʂPATH኷ॏཁ!”
37. ೗Կଌࢼ࿨Debugʁ ✤ ༻㟬తLAB Tracking Number! ✤ ༻GA׭ํᎎ݅! ✤ https://chrome.google.com/webstore/detail/google- analytics-debugger/ jnkmfdileelhofjcijamephohjechhna! ✤ ༻GAޙ୆తଈ࣌༬᧸
38. ։࢝መ၏Backend Track
39. جຊ্Backend Track࿨UI TrackੋҰᒬత,! ! ᮫伴ࡏԙPATHతઃܭ! ! ؐ༗ه㑚ํࣜࡏޙ୺! ! ຊൣྫ࠾༻PHP:! ! https://github.com/thomasbachem/php-ga
40. ൣྫҰ ৘ڥ:။һࡏ؃टทɼՄҎሡPATHઃܭ੒! /member/{Member ID}/{Action}/{Object}! ໵बੋ! /member/1/view/page/index! ! ༡٬ࡏ؃टท! /guest/view/page/index
41. ൣྫೋ ။һ੒ޭḼ࡭+ိኺಹҰทᴍաိʁ! /member/1/register/ʢိݯʣ! ! 㟬ՄҎઃܭ੒! $str = "/member/1/register/(from:".$_SERVER['HTTP_REFERER'].")";! ! ໵बੋ㘸ɼ㟬Ѫዎኄ૊߹౎ੋ༝㟬ࡏܾఆ
42. ൣྫࡾ ။һങྃҰݸ঎඼ɼ၊ઃ঎඼༗෼ྨɼ঎඼໵༗IDɻ! /member/{Member ID}/buy/item/{CATALOG ID}/{ITEM ID}! ໵बੋ! /member/1/buy/item/2/3! ! PHPޙ୺࢖༻తൣྫ੥؃ɿ! https://github.com/thomasbachem/php-ga! ! ॏᴍबࡏɿ! $tracker->trackPageview("/member/1/view/page/index", $session, $visitor);
43. GAޙ୆፺ਘ एཁፙ෼ྨ2঎඼ɼ፺ਘबԼ! /item/2/! ! ೗ՌཁፙITEM ID 3ɼ፺ਘबԼ! /item/2/3/! ! ஫ҙɿGAతsearchࢧԉregexɼॴҎ೗Ռ㟬။ਖ਼نɼ౦੢ߋ޷ፙ! regex URL! ! https://support.google.com/analytics/answer/1034324?hl=en
44. Guestత໰୊
45. “༡٬ՄҎ၏౸૾။һಹᒬతه㑚䆩ʁ”
46. “ՄҎత,୞ੋ໰୊ੋ㟬૝ዎኄ၏ʁGA୞ੋݸ䭘䭓Գɼ༻ሏత ਓੋ㟬ɻ”
47. “Ṝཫڅݸ؆ᄸతࢥ࿏ɿ”
48. ᩋguest༗ݸӬٱతCookieɼPATHઃܭ੒! /guest/{COOKIE}/view/page/index! ! ᙛguestᏓ။һ҃ొೖ࣌ɼሡguestతcookie࿨member ID mappingىိ! ! 㟬ब။஌ಓṜݸ။һࡏؐᔒొೖ࿨Ḽ࡭લ၏ྃॄኄࣄ৘ɻ! ! ॏᴍࡏMappingతࢿྉ㟬ཁṶଘىိɼҼҝGAతࢿྉ৽⃧ޙੋແᚙमվతɼ! ! ໵बੋ㟬ແ๏ሡ೭લه㑚త! /guest/{COOKIE}/view/page/index! Ꮣ੒! /member/{member ID}/view/page/index! ! mapping cookieతࢿྉࢸԙཁṶଘࡏಹʁ! ! զݸਓ໨લੋ༻ElasticsearchṶଘɻ
49. GAతج४ ৽൛༗ఏڙࣗగ! ! Custom Dimensions and Metricsɼ! ! ໵बੋ㟬ೳࣗగᴍ㐝ྔ! ! ֤ҐՄҎࣗߦ໚ࡧ
50. ࠷ޙ
51. “Ṝछํ๏ቮመ༻ۙ2೥ɼҎԼBackend TrackతṶଘྔ” ቮ໔අṶଘաԯ...
52. զݸਓ᧷ಘҎ্၏๏௕ٱ೭ܭ୞ద߹খܕެ࢘! ! ༗ࢿݯؐੋݐٞ༻ਖ਼ৗతํࣜڈ၏େᏐᎦ෼ੳ! ! ඟᰈݱࡏٕज़੒ख़! ! AWS໵༗ఏڙྨࣅత෰຿
53. “ᔒ༗࠷๮తํ๏ɼ୞༗࠷ద߹㟬తํ๏”! “ࠜᎦ㟬త؀ڥɼબᎩ࠷ద߹ݱࡏత၏๏࠽ੋԦಓ”
54. “END”