is relevant, meaningful and useful to the user in the different contexts of handling finances? How does the visual and functional design of an instrument for the exploration, evaluation and communication of personal financial information need to be, to facilitate an intuitively accessible, memorable and actionable comprehension. 11
define their personal and collective requirements Methods: Contextual inquiry Context Analyze and compare alternative forms of banking experiences Theory Requirements for visual representation that are able to build trust Requirements for visual representation that are able to persuade people Academics: J. Heer, B. Schneidermann, A. Vande Moere, K. Börner, A. Von Kaenel, D. Lockton, BJ. Fogg 21