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Service Design Thinking & Research

nikoko45
September 08, 2018

Service Design Thinking & Research

2018/09/07のCIIDサマースクール共有勉強会で発表した資料です。
シンガポール開催のService Design Thinking Workshopに参加しました。
https://note.mu/nikoko/n/n89a895ee7495

nikoko45

September 08, 2018
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  1. Overview 1⽇⽬ Design Thinking 5 Whys Learning Doing Design Research

    Learning Field Research Doing Documentation Doing User Journey Mapping Doing 2⽇⽬ Insights HMW / Opportunity Doing Doing Concept Development Doing Prototyping Doing 3⽇⽬ Test Documentation Doing Doing Blue print Learning Change Manegement Learning Discussion (Value of Design Thinking in Business) Doing
  2. テーマ Design a product, service or system for 2025 that

    decrease the use of private transport and improve of quality of life in Singapore Singapore is seeking to reduce cars on the road, to help achieve the carbon neutral goal for 2025, and also ease congestion.
  3. SOCIO-CULTURAL Population shift TECHNOLOGICAL Iot & Communication ENVIRONMENTAL Alternative of

    Living SOCIO-CULTURAL Define the Gray Space POLITICAL Citizen Engagement & Lean Public Service ECONOMY Digital & Sharing economy
  4. Prototyping Prototyping Piloting MVP Purpose Develop and refine the experience

    Test for roll out / scalping in the team Go to the market fast Focus on Desirability Feasibility Viability Fidelity Low-med Med Med-high IMAGE by LIVEWORKSTUDIO
  5. How can we stop working in silos? How can we

    act on the user’s needs? How can we avoid the assumption trap? How can we work together? How can we hold on early solutions? How can we continue the iterative process?