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Misconceptions of Design Thinking
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yosukeonishi
February 06, 2022
Design
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Misconceptions of Design Thinking
yosukeonishi
February 06, 2022
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Transcript
:PTVLF0OJTIJ ʮσβΠϯࢥߟʯͷ Α͋͘Δޡղ
‣ ʮσβΠφʔʯ͚͕ͩɺσβΠφʔͰ͋Δ ‣ ϖϧιφͱɺ໊લੑผɺྸɺ৬ۀɺډॅɺإࣸਅͰϢʔ βʔΛදݱͨ͠ͷͰ͋Δ ‣ ޓ͍ͷҙݟ൱ఆͤͣɺ๙Ίশ͑߹͏͖Ͱ͋Δ ‣ ʮ69ʯͱɺϢʔβʔͷମݧΛσβΠϯ͢Δ͜ͱͰ͋Δ ‣
σβΠϯʹඞཁͳʮڞײʯͱɺʮͦΕɺ͔͘͢͝Δʯͱ͍͏ ײͰ͋Δ ‣ ߟ͔͑ͯΒɺ࡞Δ ‣ ղܾͱʮਐาʯͷ͜ͱͰ͋Δ
ͯ͢ɺޡղͰ͢ɻ
ʷʮσβΠφʔʯ͚͕ͩɺσβΠφʔͰ͋Δ ‣ σβΠφʔͷϰΟΫλʔɾύύωοΫʢʣʮصͷͻ͖ग़͠Λআ͠ཧ͢ Δ͜ͱɺຒ෬ࣃʢ·͍;͘͠ʣΛൈ͘͜ͱɺΞοϓϧύΠΛম͘͜ͱɺాࣷٿ ͷΈ߹ΘͤΛܾΊΔ͜ͱɺࢠڙΛڭҭ͢Δ͜ͱɺͯ͢σβΠϯͰ͋Δɻʯͱड़ ͍ͯ·͢ɻ ‣ Ո۩৯ثɺص࡞ΒΕͨͱ͖ʹ͢ΔͷͰ͋Γ·ͤΜɻ ‣ ࢲ͕ͨͪՈ۩ͷஔΛߟ͑ͨΓɺྉཧͱ৯ثͷΈ߹ΘͤΛߟ͑ͨΓɺ࡞ۀ͕͍͢͠
Α͏ʹصΛཧ͢Δ͜ͱσβΠϯͰ͢ɻ ‣ ʮσβΠφʔʯ͚͕ͩσβΠϯΛ࣮ફ͍ͯ͠ΔͷͰ͋Γ·ͤΜɻ ‣ ʮਓͩΕͰσβΠφʔͰ͋ΔʯͷͰ͢ɻ ࢀߟจݙɿϰΟΫλʔɾύύωοΫ ʰੜ͖ͷͼΔͨΊͷσβΠϯʱথจࣾ
ʷϖϧιφͱɺ໊લੑผɺྸɺ৬ۀɺډॅ ɺإࣸਅͰϢʔβʔΛදݱͨ͠ͷͰ͋Δ ‣ ໊લੑผɺྸɺ৬ۀɺډॅɺإࣸਅͳͲͷσϞάϥϑΟοΫͳϖϧιφΛ͏͜ ͱʹೋͭͷةݥੑ͕͋Γ·͢ɻ ‣ Ұ͕ͭʮฏۉతͳਓؒʯͷଘࡏΛԾఆ͍ͯ͠Δ͜ͱͰ͋Γɺ͏Ұ͕ͭੑผྸɺ৬ ۀͳͲͷଐੑ͔ΒεςϨΦλΠϓͳݟํͰਓ֨Λஅͯ͠͠·͏͜ͱͰ͢ɻ ‣ ͜ͷੈքʹϚάϦοτ͕ඳ͘Α͏ͳʮฏۉతͳਓؒʯ୭Ұਓͱ࣮ͯ͠ࡏ͠·ͤΜɻ
‣ ·ͨɺֶߍͰʮઌੜʯͰ͋Δਓ͕ՈఉͰʮʯͰ͋ΔΑ͏ʹɺਓ֨໘ਓؒؔ ʹԠͯ͡มԽ͠·͢ɻ ‣ ϢʔβʔΛཧղ͢Δ্Ͱେͳ͜ͱɺ൴Β͕ͲͷΑ͏ͳঢ়گʢίϯςΫετʣʹஔ͔ Ε͍ͯΔ͔ΛΔ͜ͱͰ͢ɻ ࢀߟจݙɿ"MBO$PPQFS 3PCFSU3FJNBOO %BWJE$SPOJO ʰ"CPVU'BDFΠϯλϥΫγϣϯσβΠϯͷۃҙʱΞεΩʔɾϝσΟΞϫʔΫε
ʷޓ͍ͷҙݟ൱ఆͤͣɺ๙Ίশ͑߹͏͖Ͱ͋ Δ ‣ ʮ৺ཧత҆શੑʯͱʮײ͡Α͋͘ΔͨΊʹɺ୭͕͍ͭ૬खͷҙݟʹࢍ͢Δ͜ ͱʯͰ͋Γ·ͤΜɻ ‣ ʮͰ͋Δͱ͍͏͜ͱͰ͋Γɺݐઃతʹରͨ͠Γؾ݉Ͷͳ͘ߟ͑Λަ͠߹ͬͨΓ Ͱ͖Δͱ͍͏͜ͱʯͰ͢ɻ ‣ σβΠϯʹٻΊΒΕΔଶͱɺଞऀͷਓ֨Λʮߠఆʯ͢Δ͜ͱͰͳ͚Εʮ൱ఆʯ
͢Δ͜ͱͰͳ͘ɺΞΠσΞΛʮ൷ʯ͢Δ͜ͱͰ͢ɻ ‣ ͦΕઈରతͳਖ਼ղΛٻ͢Δ͜ͱͰͳ͚ΕɺʮΈΜͳ͕ͪͬͯɺΈΜͳ͍͍ʯͱ ޓ͍ͷओுΛೝΊ߹͏͜ͱͰ͋Γ·ͤΜɻ ‣ ΞΠσΞΛચ࿅ͤ͞ΔͨΊʹඞཁͳ͜ͱɺٞʹࢀՃ͢Δϝϯόʔ͕ޓ͍ʹೲಘ͠͏ Δ૬ޓཧղΛݟग़͠ɺܾஅ͢Δ͜ͱͰ͢ɻ ࢀߟจݙɿΤΠϛʔɾ$ɾΤυϞϯυιϯ ʰڪΕͷͳ͍৫ʮ৺ཧత҆શੑʯֶ͕शɾΠϊϕʔγϣϯɾΛͨΒ͢ʱӳ࣏ग़൛
ʷʮ69ʯͱɺϢʔβʔͷମݧΛσβΠϯ͢Δ͜ ͱͰ͋Δ ‣ Ϣʔβʔ͕࡞ۀΛڧ੍͞ΕΔঢ়ଶΛʮϞʔμϧʯɺࣗ༝ʹ࡞ۀΛߦ͏͜ͱ͕Ͱ͖Δঢ়ଶ ΛʮϞʔυϨεʯͱݺͼ·͢ɻ ‣ Πεߴ͍ͱ͜ΖʹखΛ৳ͨ͢Ίͷ౿ΈʹͳΓ·͢ɻ ‣ ͢͠ΘΔ͜ͱ͔͠Ͱ͖ͳ͍Α͏ʹΠεͷػೳ੍͕͞Ε͍ͯΕɺͦΕͱͯෆศ ͳͷʹͳΔͰ͠ΐ͏ɻ
‣ ϢʔβʔͷମݧΛίϯτϩʔϧ͠Α͏ͱ͍͚ͯ͠·ͤΜɻ69ͱʮݸਓతͰओ؍తͳ ͷʯͰ͢ɻ ‣ Ϣʔβʔ͕ͲͷΑ͏ͳঢ়گʹஔ͔Ε͍ͯΔ͔ʹΑͬͯɺϓϩμΫτΛͲͷΑ͏ʹ͍ɺ ͲͷΑ͏ʹײ͡Δ͔ҟͳΓ·͢ɻ ‣ ϓϩμΫτͱͷؔΘΓํΛܾΊΔͷσβΠφʔͰͳ͘ɺϢʔβʔͰ͢ɻ ‣ ࢲ͕ͨͪࢦ͖͢ͳͷɺ69Λखֻ͔Γͱͯ͠σβΠϯ͢Δ͜ͱͰ͢ɻ ࢀߟจݙɿࠇਢਖ਼໌ ʰ69ݪϢʔβϏϦςΟ͔Β69ʱۙՊֶࣾɺιγΦϝσΟΞגࣜձࣾ ʰΦϒδΣΫτࢦ6*σβΠϯ͍͍͢ιϑτΣΞͷݪཧʱٕज़ධࣾ
ʷσβΠϯʹඞཁͳʮڞײʯͱɺʮͦΕɺ͢͝ ͔͘Δʯͱ͍͏ײͰ͋Δ ‣ ʮڞײʯΛҙຯ͢ΔӳޠʹೋͭͷҟͳΔݴ༿͕͋Γ·͢ɻ ‣ Ұ͕ͭʮγϯύγʔʢTZNQBUIZʣʯͰ͋ΓɺଞऀͱࣗݾΛॏͶͳ͕ΒଞऀΛࣗݾͷΑ͏ ʹཧղ͢Δ͜ͱͰ͢ɻ ‣ ͏Ұ͕ͭʮΤϯύγʔʢFNQBUIZʣʯͰ͋ΓɺଞऀͱࣗݾΛ͔ͪͳ͕ΒଞऀΛଞ ऀͱͯ͠ཧղ͢Δ͜ͱͰ͢ɻ
‣ γϯύγʔͰࣗͱ૬खͷؾ࣋ͪಉ͡Ͱ͋Δඞཁ͕͋Γ·͕͢ɺΤϯύγʔʹ͓͍ ͯࣗͷؾ࣋ͪͱҟͳ͍ͬͯͯɺ૬खͷؾ࣋ͪΛ૾͢Δඞཁ͕͋Γ·͢ɻ ‣ γϯύγʔଞऀͷஔ͔Εͨঢ়گʹ͓͚ΔࣗࣗΛཧղ͢Δ͜ͱͰ͋ͬͯɺଞऀΛཧ ղ͢Δ͜ͱͩͱඞͣ͠ݴ͑·ͤΜɻ ‣ ҩऀපؾͷࣄऀʹͳΔ͜ͱͰ͖·ͤΜ͕ɺױऀͱͷରʹΑΔΤϯύγʔΛ௨͡ ͯױऀͷঢ়Λཧղ͍ͯ͠·͢ɻ ‣ ϢʔβʔΛཧղ͢ΔʹɺγϯύγʔͱΤϯύγʔͷํΛಇ͔ͤΔඞཁ͕͋Γ·͢ɻ ࢀߟจݙɿʰଞऀͷۺΛཤ͘165:0634&-'*/40.&0/&`44)0&4ΞφʔΩοΫɾΤϯύγʔͷ͢͢ΊʱϒϨΠσΟΈ͔͜ จय़ळ
ʷߟ͔͑ͯΒɺ࡞Δ ‣ ࠭Ͱ༡ͿࢠͲͨͪʮ࠭ͷ͓ʯΛߟ͔͑ͯΒ࡞ΔͷͰͳ͘ɺ࡞Γͳ͕Βߟ͑ͯ ͍·͢ɻ ‣ จষΛॻ࣌͘ʮߟ͔͑ͯΒॻ͘ʯͷͰͳ͘ɺʮॻ͖ͳ͕Βߟ͍͑ͯΔʯͣͰ͢ɻ ‣ ϛϡʔδγϟϯָثΛԋͯ͠ҰͭҰͭͷԻΛ͔֬Ίͳ͕ΒԻָΛੜΈग़͠ɺγΣϑ ຯΛ͔֬Ίͳ͕ΒྉཧΛ্͛·͢ɻ ‣
ͷͮ͘Γʮߟ͔͑ͯΒɺ࡞ΔʯͷͰͳ͘ɺʮ࡞Γͳ͕Βɺߟ͑ΔʯͷͰ͢ɻ ‣ σβΠϯࢥߟʹ͓͚Δϓϩηε͕ʮઢܗʯͰͳ͘ɺʮඇઢܗʯͰ͋ΔͱݴΘΕΔͷ ͜ͷ͜ͱ͕ཧ༝Ͱ͢ɻ ࢀߟจݙɿਢӬ߶࢘ ʰσβΠϯͷܙใσβΠϯ͔Βࣾձͷ͔ͨͪͮ͘ΓʱϑΟϧϜΞʔτࣾɺςΟϜɾΠϯΰϧυ ʰϝΠΩϯάਓྨֶɾߟݹֶɾܳज़ɾݐஙʱࠨӈࣾ
ʷղܾͱʮਐาʯͷ͜ͱͰ͋Δ ‣ σβΠϯͷݱͰɺʮݱࡏʢ"T*Tʣʯͱʮະདྷʢ5P#FʣʯʹߴࠩΛ͚ͨදݱΛ Α͘ͷͨΓʹ͠·͢ɻ ‣ ͔͠͠ɺ͜ΕະདྷΛʮൃలͨࣾ͠ձʯͱଊ͑Δ໘ɺݱʹੜ͖ΔࢲͨͪҟͳΔจ ԽͰΒ͢ਓʑΛʮະख़ͳࣾձʯͱͯ͠ࢹ͢Δ୯७ͳਐา࢙؍ʹࠜࠩͨ͠ߟ͑ํ ʹܨ͕ΔڪΕ͕͋Γ·͢ɻ ‣ ۭΛඈͿ͜ͱ͕ग़དྷͳ͘ͳͬͨϖϯΪϯμνϣͷཌྷୀԽͨ͠ͷͳͷͰ͠ΐ͏
͔ɻͦΕͱɺਐԽͨ͠ͷͳͷͰ͠ΐ͏͔ɻ ‣ ࣌ͷܦաʹΑͬͯࢲͨͪͷڥมԽ͠·͢ɻ ‣ ࠓ·Ͱద߹͍ͯͨ͠ڥ͕ద߹͠ͳ͘ͳΔ͔Βͦ͜ɺࢲͨͪΛղܾ͢Δඞཁ͕͋ Γ·͢ɻ ‣ ղܾͱʮਐาʯΛҙຯ͢ΔͷͰͳ͘ɺͦͷ࣌ʑͷঢ়گʹ߹ΘͤͨʮௐʯͰ͋ Δͱཧղ͖͢Ͱ͢ɻ ࢀߟจݙɿϢΫεΩϡϧ ʰੜ͔Βݟͨੈքʱؠॻళɺਂᖒਓ ʰσβΠϯͷྠֲʱ5050ग़൛
ࢲͨͪʹඞཁͳͷɺ ʮσβΠϯʯͰ͢ɻ