Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The state of mobile ecosystem

Avatar for Vitaliy Zasadnyy Vitaliy Zasadnyy
June 08, 2018
Technology
1
450

The state of mobile ecosystem

Opening Keynote at DevTalks Bucharest 2018.
Details: http://www.devtalks.ro/bucharest/
Avatar for Vitaliy Zasadnyy

Vitaliy Zasadnyy

June 08, 2018
Tweet

More Decks by Vitaliy Zasadnyy

See All by Vitaliy Zasadnyy
Designing for Virality - Vitaliy Zasadnyy @ Unite Singapore
Avatar for Vitaliy Zasadnyy zasadnyy
0
520
Designing Games for Virality
Avatar for Vitaliy Zasadnyy zasadnyy
0
400
Debunking myths about deep links
Avatar for Vitaliy Zasadnyy zasadnyy
0
180
Deep linking myths debunked
Avatar for Vitaliy Zasadnyy zasadnyy
1
120
5 things you didn't know about deep links
Avatar for Vitaliy Zasadnyy zasadnyy
0
140
How not to fuckup with building mobile SDK and make clients happy (DevFest Prague)
Avatar for Vitaliy Zasadnyy zasadnyy
0
210
How not to fuckup with building mobile SDK and make clients happy
Avatar for Vitaliy Zasadnyy zasadnyy
0
200
Tech Team Leadership. Where mistakes are expensive
Avatar for Vitaliy Zasadnyy zasadnyy
1
240
Key learnings and pitfalls from building mobile SDK
Avatar for Vitaliy Zasadnyy zasadnyy
0
170

Other Decks in Technology

See All in Technology
“⾞が通れるほど⼤きな”セキュリティーホールを抑えながらログインしたい
Avatar for taiseiue taiseiue
0
160
從開發到架構設計的可觀測性實踐
Avatar for philipz philipz
0
140
Redmineの意外と知らない便利機能 （Redmine 6.0対応版）
Avatar for MAEDA Go vividtone
0
1.3k
Roo Codeにすべてを委ねるためのルール運用
Avatar for PharmaX（旧YOJO Technologies）開発チーム pharma_x_tech
1
230
Introduction to Bill One Development Engineer
Avatar for Sansan, Inc. sansan33
PRO
0
240
LT:組込み屋さんのオシロが壊れた！
Avatar for windy windy_pon
0
520
ソフトウェアは捨てやすく作ろう/Let's make software easy to discard
Avatar for Genki Sano sanogemaru
10
5.8k
OTel meets Wasm: プラグイン機構としてのWebAssemblyから見る次世代のObservability
Avatar for LINEヤフーTech (LY Corporation Tech) lycorptech_jp
PRO
1
310
AIに実況させる / AI Streamer
Avatar for motemen motemen
3
1.4k
ゴリラ.vim #36 ~ Vim x SNS ~ スポンサーセッション
Avatar for yasunori yasunori0418
1
360
Data Hubグループ 紹介資料
Avatar for Sansan, Inc. sansan33
PRO
0
1.8k
NW運用の工夫と発明
Avatar for Akira Kanai / recuraki recuraki
1
800

Featured

See All Featured
Dealing with People You Can't Stand - Big Design 2015
Avatar for Cassini Nazir cassininazir
367
26k
The Web Performance Landscape in 2024 [PerfNow 2024]
Avatar for Tammy Everts tammyeverts
5
620
Designing Dashboards & Data Visualisations in Web Apps
Avatar for Des Traynor destraynor
231
53k
Gamification - CAS2011
Avatar for David Bonilla davidbonilla
81
5.3k
The Pragmatic Product Professional
Avatar for Laura Van Doore lauravandoore
35
6.7k
Agile that works and the tools we love
Avatar for Rasmus Luckow-Nielsen rasmusluckow
329
21k
Designing Experiences People Love
Avatar for Jonathan Moore moore
142
24k
Fashionably flexible responsive web design (full day workshop)
Avatar for Andy Clarke malarkey
407
66k
A Tale of Four Properties
Avatar for Chris Coyier chriscoyier
159
23k
Speed Design
Avatar for Sergey Chernyshev sergeychernyshev
30
970
Imperfection Machines: The Place of Print at Facebook
Avatar for Scott Boms scottboms
267
13k
Music & Morning Musume
Avatar for Bryan Veloso bryan
47
6.6k

Transcript

  1. Vitaliy Zasadnyy Head of Mobile @ GetSocial THE STATE OF

    MOBILE ECOSYSTEM

  2. TO FAIL 99.9% CHANCE

  3. @zasadnyy THE TOOL. THE TREND. THE METRIC.

  4. @zasadnyy

  5. @zasadnyy 5.0

  6. @zasadnyy Best practices Tests UX Android iOS Performance UI

  7. @zasadnyy

  8. @zasadnyy !?

  9. @zasadnyy USERS TIME ACTIVE USERS 10M

  10. 6,140 APPS Source: statista.com

  11. @zasadnyy

  12. @zasadnyy ‘17 COST PER INSTALL $ Source: eMarketer 4 $

  13. @zasadnyy ‘15 ‘16 ‘17 CPI TREND $ Source: eMarketer 2.90

    3.66 4.05

  14. ? ABANDON IDEA ?

  15. RETAIN AND MULTIPLY

  16. @zasadnyy

  17. @zasadnyy CHURN or WTF MOMENT

  18. @zasadnyy 3-5 SECONDS

  19. @zasadnyy SIGN-UP WALL Source: Janrain.com password login

  20. @zasadnyy SIGN-UP WALL password login 86% Users will give up

    Source: Janrain.com

  21. @zasadnyy password login Social login Autologin Personalised on-boarding Remove login

    at all SIGN-UP WALL

  22. THE RISE OF DEVELOPERS

  23. ? HOW TO MEASURE SUCCESS?

  24. @zasadnyy AVERAGE RETENTION FOR ANDROID APPS 100 80 60 40

    20 1 7 14 30 60 90 Source: Quetra Days since app install Percentage of users still active

  25. @zasadnyy RETENTION FOR ANDROID APPS 100 80 60 40 20

    1 7 14 30 60 90 Source: Quetra Days since app install Percentage of users still active Average Top 10 apps 46%

  26. IS NEW CPI RETENTION

  27. @zasadnyy BUILD VALUE

  28. ? Get back to the app, we missed you HANGRAM

    9m ago Andrei: hey man, what do you think about the idea? HANGRAM 9m ago

  29. IS YOUR GROWTH MACHINE SOCIAL

  30. @zasadnyy Source: SEGA case study

  31. @zasadnyy CONTENT SHARING Source: SEGA case study 1% Invites via

    Facebook

  32. @zasadnyy SOCIAL FOR RETENTION

  33. @zasadnyy BUILD SOCIAL VALUE 10 → 26 Days lifetime

  34. @zasadnyy BUILD SOCIAL VALUE 10 → 84 Days lifetime

  35. @zasadnyy LET THEM TALK 7x Higher D30 retention Source: PocApp

    case study

  36. @zasadnyy SOCIAL FOR GROWTH

  37. @zasadnyy REFERRAL CAMPAIGNS

  38. @zasadnyy REFERRAL CAMPAIGNS 2.5x Higher D30 retention

  39. IS A NEW FUEL OF GROWTH SOCIAL

  40. @zasadnyy THE TOOL. THE TREND. THE METRIC.

  41. @zasadnyy THE TOOL. THE TREND. THE METRIC. DEVELOPERS RETENTION. SOCIAL.

  42. @zasadnyy 5.0

  43. @zasadnyy @zasadnyy I BELIEVE IN YOU getsocial.im