Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The state of mobile ecosystem

Sponsored · SiteGround - Reliable hosting with speed, security, and support you can count on. →
Avatar for Vitaliy Zasadnyy Vitaliy Zasadnyy
June 08, 2018
Technology
2
490

The state of mobile ecosystem

Opening Keynote at DevTalks Bucharest 2018.
Details: http://www.devtalks.ro/bucharest/

Avatar for Vitaliy Zasadnyy

Vitaliy Zasadnyy

June 08, 2018
Tweet

More Decks by Vitaliy Zasadnyy

See All by Vitaliy Zasadnyy
Designing for Virality - Vitaliy Zasadnyy @ Unite Singapore
Avatar for Vitaliy Zasadnyy zasadnyy
1
600
Designing Games for Virality
Avatar for Vitaliy Zasadnyy zasadnyy
1
460
Debunking myths about deep links
Avatar for Vitaliy Zasadnyy zasadnyy
1
230
Deep linking myths debunked
Avatar for Vitaliy Zasadnyy zasadnyy
2
150
5 things you didn't know about deep links
Avatar for Vitaliy Zasadnyy zasadnyy
1
150
How not to fuckup with building mobile SDK and make clients happy (DevFest Prague)
Avatar for Vitaliy Zasadnyy zasadnyy
0
250
How not to fuckup with building mobile SDK and make clients happy
Avatar for Vitaliy Zasadnyy zasadnyy
0
250
Tech Team Leadership. Where mistakes are expensive
Avatar for Vitaliy Zasadnyy zasadnyy
1
280
Key learnings and pitfalls from building mobile SDK
Avatar for Vitaliy Zasadnyy zasadnyy
0
210

Other Decks in Technology

See All in Technology
社内でAWS BuilderCards体験会を立ち上げ、得られた気づき / 20260225 Masaki Okuda
Avatar for SHIFT EVOLVE shift_evolve
PRO
1
150
オンプレとGoogle Cloudを安全に繋ぐための、セキュア通信の勘所
Avatar for Yuta Ozaki waiwai2111
3
1k
「使いにくい」も「運用疲れ」も卒業する　UIデザイナーとエンジニアが創る持続可能な内製開発
Avatar for NRI Netcom nrinetcom
PRO
1
760
バニラVisaギフトカードを棄てるのは結構大変
Avatar for meow meow_noisy
0
160
Interop Tokyo 2025 ShowNet Team Memberで学んだSRv6を基礎から丁寧に
Avatar for miyukichi_ospf miyukichi_ospf
0
260
20260222ねこIoTLT　ねこIoTLTをふりかえる
Avatar for フクイ poropinai1966
0
310
Databricks （と気合い）で頑張るAI Agent 運用
Avatar for camay kameitomohiro
0
340
組織のSREを推進するためのPlatform EngineeringとEKS / Platform Engineering and EKS to drive SRE in your organization
Avatar for mekka chmikata
0
160
「データとの対話」の現在地と未来
Avatar for kobakou kobakou
0
1k
技術キャッチアップ効率化を実現する記事推薦システムの構築
Avatar for Yudai Hayashi yudai00
2
160
Oracle Base Database Service 技術詳細
Avatar for oracle4engineer oracle4engineer
PRO
15
95k
俺の失敗を乗り越えろ！メーカーの開発現場での失敗談と乗り越え方 ～ゆるゆるチームリーダー編～
Avatar for Satoshi Deishi spiddle
0
420

Featured

See All Featured
The SEO identity crisis: Don't let AI make you average
Avatar for Varn varn
0
400
How To Speak Unicorn (iThemes Webinar)
Avatar for Michelle Schulp Hunt marktimemedia
1
400
Save Time (by Creating Custom Rails Generators)
Avatar for Garrett Dimon garrettdimon
PRO
32
2.3k
Beyond borders and beyond the search box: How to win the global "messy middle" with AI-driven SEO
Avatar for David Carrasco davidcarrasco
2
65
コードの90%をAIが書く世界で何が待っているのか / What awaits us in a world where 90% of the code is written by AI
Avatar for r-kagaya rkaga
60
42k
Effective software design: The role of men in debugging patriarchy in IT @ Voxxed Days AMS
Avatar for Kenny Baas-Schwegler baasie
0
240
Lightning Talk: Beautiful Slides for Beginners
Avatar for Ines Montani inesmontani
PRO
1
460
Dominate Local Search Results - an insider guide to GBP, reviews, and Local SEO
Avatar for Greg Gifford greggifford
PRO
0
92
Why Your Marketing Sucks and What You Can Do About It - Sophie Logan
Avatar for Sophie Logan marketingsoph
0
90
The Mindset for Success: Future Career Progression
Avatar for Greg Gifford greggifford
PRO
0
260
Leo the Paperboy
Avatar for Maya Tellez mayatellez
4
1.5k
Visual Storytelling: How to be a Superhuman Communicator
Avatar for David Neal reverentgeek
2
460

Transcript

  1. Vitaliy Zasadnyy Head of Mobile @ GetSocial THE STATE OF

    MOBILE ECOSYSTEM

  2. TO FAIL 99.9% CHANCE

  3. @zasadnyy THE TOOL. THE TREND. THE METRIC.

  4. @zasadnyy

  5. @zasadnyy 5.0

  6. @zasadnyy Best practices Tests UX Android iOS Performance UI

  7. @zasadnyy

  8. @zasadnyy !?

  9. @zasadnyy USERS TIME ACTIVE USERS 10M

  10. 6,140 APPS Source: statista.com

  11. @zasadnyy

  12. @zasadnyy ‘17 COST PER INSTALL $ Source: eMarketer 4 $

  13. @zasadnyy ‘15 ‘16 ‘17 CPI TREND $ Source: eMarketer 2.90

    3.66 4.05

  14. ? ABANDON IDEA ?

  15. RETAIN AND MULTIPLY

  16. @zasadnyy

  17. @zasadnyy CHURN or WTF MOMENT

  18. @zasadnyy 3-5 SECONDS

  19. @zasadnyy SIGN-UP WALL Source: Janrain.com password login

  20. @zasadnyy SIGN-UP WALL password login 86% Users will give up

    Source: Janrain.com

  21. @zasadnyy password login Social login Autologin Personalised on-boarding Remove login

    at all SIGN-UP WALL

  22. THE RISE OF DEVELOPERS

  23. ? HOW TO MEASURE SUCCESS?

  24. @zasadnyy AVERAGE RETENTION FOR ANDROID APPS 100 80 60 40

    20 1 7 14 30 60 90 Source: Quetra Days since app install Percentage of users still active

  25. @zasadnyy RETENTION FOR ANDROID APPS 100 80 60 40 20

    1 7 14 30 60 90 Source: Quetra Days since app install Percentage of users still active Average Top 10 apps 46%

  26. IS NEW CPI RETENTION

  27. @zasadnyy BUILD VALUE

  28. ? Get back to the app, we missed you HANGRAM

    9m ago Andrei: hey man, what do you think about the idea? HANGRAM 9m ago

  29. IS YOUR GROWTH MACHINE SOCIAL

  30. @zasadnyy Source: SEGA case study

  31. @zasadnyy CONTENT SHARING Source: SEGA case study 1% Invites via

    Facebook

  32. @zasadnyy SOCIAL FOR RETENTION

  33. @zasadnyy BUILD SOCIAL VALUE 10 → 26 Days lifetime

  34. @zasadnyy BUILD SOCIAL VALUE 10 → 84 Days lifetime

  35. @zasadnyy LET THEM TALK 7x Higher D30 retention Source: PocApp

    case study

  36. @zasadnyy SOCIAL FOR GROWTH

  37. @zasadnyy REFERRAL CAMPAIGNS

  38. @zasadnyy REFERRAL CAMPAIGNS 2.5x Higher D30 retention

  39. IS A NEW FUEL OF GROWTH SOCIAL

  40. @zasadnyy THE TOOL. THE TREND. THE METRIC.

  41. @zasadnyy THE TOOL. THE TREND. THE METRIC. DEVELOPERS RETENTION. SOCIAL.

  42. @zasadnyy 5.0

  43. @zasadnyy @zasadnyy I BELIEVE IN YOU getsocial.im