Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The state of mobile ecosystem

Avatar for Vitaliy Zasadnyy Vitaliy Zasadnyy
June 08, 2018
Technology
500
2

The state of mobile ecosystem

Opening Keynote at DevTalks Bucharest 2018.
Details: http://www.devtalks.ro/bucharest/

Avatar for Vitaliy Zasadnyy

Vitaliy Zasadnyy

June 08, 2018

More Decks by Vitaliy Zasadnyy

See All by Vitaliy Zasadnyy
Designing for Virality - Vitaliy Zasadnyy @ Unite Singapore
Avatar for Vitaliy Zasadnyy zasadnyy
1
610
Designing Games for Virality
Avatar for Vitaliy Zasadnyy zasadnyy
1
460
Debunking myths about deep links
Avatar for Vitaliy Zasadnyy zasadnyy
1
230
Deep linking myths debunked
Avatar for Vitaliy Zasadnyy zasadnyy
2
160
5 things you didn't know about deep links
Avatar for Vitaliy Zasadnyy zasadnyy
1
150
How not to fuckup with building mobile SDK and make clients happy (DevFest Prague)
Avatar for Vitaliy Zasadnyy zasadnyy
0
260
How not to fuckup with building mobile SDK and make clients happy
Avatar for Vitaliy Zasadnyy zasadnyy
0
250
Tech Team Leadership. Where mistakes are expensive
Avatar for Vitaliy Zasadnyy zasadnyy
1
290
Key learnings and pitfalls from building mobile SDK
Avatar for Vitaliy Zasadnyy zasadnyy
0
220

Other Decks in Technology

See All in Technology
Cortex Codeでデータの仕事を全部Agenticにやりきろう！
Avatar for harry gappy50
0
300
サイボウズフロントエンドの活動から考える探究と発信
Avatar for mugi / Hajime Mugishima mugi_uno
0
110
Cortex Code君、今日から内製化支援担当ね。
Avatar for あべ coco_se
0
270
AIにより大幅に強化された AWS Transform Customを触ってみる
Avatar for arap / 0air 0air
0
310
Babylon.js Japan Activities (2026/4)
Avatar for Limes2018 limes2018
0
180
出版記念イベントin大阪「書籍紹介＆私がよく使うMCPサーバー3選と社内で安全に活用する方法」
Avatar for KintoTech_Dev kintotechdev
0
150
Tour of Agent Protocols: MCP, A2A, AG-UI, A2UI with ADK
Avatar for Mete Atamel meteatamel
1
210
チームで育てるAI自走環境_20260409
Avatar for Taiga Fukuda fuktig
0
750
Kubernetes基盤における開発者体験 とセキュリティの両⽴ / Balancing developer experience and security in a Kubernetes-based environment
Avatar for mekka chmikata
0
170
サイボウズ 開発本部採用ピッチ / Cybozu Engineer Recruit
Avatar for Cybozu cybozuinsideout
PRO
10
77k
GitHub Advanced Security × Defender for Cloudで開発とSecOpsのサイロを超える: コードとクラウドをつなぐ、開発プラットフォームのセキュリティ
Avatar for yuriemori yuriemori
1
130
2026-04-02 IBM Bobオンボーディング入門
Avatar for YutaNonaka yutanonaka
0
210

Featured

See All Featured
Context Engineering - Making Every Token Count
Avatar for Addy Osmani addyosmani
9
790
A designer walks into a library…
Avatar for Paul Jervis Heath pauljervisheath
211
24k
[RailsConf 2023 Opening Keynote] The Magic of Rails
Avatar for Eileen M. Uchitelle eileencodes
31
10k
AI Search: Implications for SEO and How to Move Forward - #ShenzhenSEOConference
Avatar for Aleyda Solis aleyda
1
1.2k
Heart Work Chapter 1 - Part 1
Avatar for Lake Fama lfama
PRO
5
35k
WCS-LA-2024
Avatar for Leonardo Collado-Torres lcolladotor
0
510
The Hidden Cost of Media on the Web [PixelPalooza 2025]
Avatar for Tammy Everts tammyeverts
2
260
The Cost Of JavaScript in 2023
Avatar for Addy Osmani addyosmani
55
9.8k
Speed Design
Avatar for Sergey Chernyshev sergeychernyshev
33
1.6k
Introduction to Domain-Driven Design and Collaborative software design
Avatar for Kenny Baas-Schwegler baasie
1
710
Getting science done with accelerated Python computing platforms
Avatar for Jacob Tomlinson jacobtomlinson
2
160
What the history of the web can teach us about the future of AI
Avatar for Ines Montani inesmontani
PRO
1
510

Transcript

  1. Vitaliy Zasadnyy Head of Mobile @ GetSocial THE STATE OF

    MOBILE ECOSYSTEM

  2. TO FAIL 99.9% CHANCE

  3. @zasadnyy THE TOOL. THE TREND. THE METRIC.

  4. @zasadnyy

  5. @zasadnyy 5.0

  6. @zasadnyy Best practices Tests UX Android iOS Performance UI

  7. @zasadnyy

  8. @zasadnyy !?

  9. @zasadnyy USERS TIME ACTIVE USERS 10M

  10. 6,140 APPS Source: statista.com

  11. @zasadnyy

  12. @zasadnyy ‘17 COST PER INSTALL $ Source: eMarketer 4 $

  13. @zasadnyy ‘15 ‘16 ‘17 CPI TREND $ Source: eMarketer 2.90

    3.66 4.05

  14. ? ABANDON IDEA ?

  15. RETAIN AND MULTIPLY

  16. @zasadnyy

  17. @zasadnyy CHURN or WTF MOMENT

  18. @zasadnyy 3-5 SECONDS

  19. @zasadnyy SIGN-UP WALL Source: Janrain.com password login

  20. @zasadnyy SIGN-UP WALL password login 86% Users will give up

    Source: Janrain.com

  21. @zasadnyy password login Social login Autologin Personalised on-boarding Remove login

    at all SIGN-UP WALL

  22. THE RISE OF DEVELOPERS

  23. ? HOW TO MEASURE SUCCESS?

  24. @zasadnyy AVERAGE RETENTION FOR ANDROID APPS 100 80 60 40

    20 1 7 14 30 60 90 Source: Quetra Days since app install Percentage of users still active

  25. @zasadnyy RETENTION FOR ANDROID APPS 100 80 60 40 20

    1 7 14 30 60 90 Source: Quetra Days since app install Percentage of users still active Average Top 10 apps 46%

  26. IS NEW CPI RETENTION

  27. @zasadnyy BUILD VALUE

  28. ? Get back to the app, we missed you HANGRAM

    9m ago Andrei: hey man, what do you think about the idea? HANGRAM 9m ago

  29. IS YOUR GROWTH MACHINE SOCIAL

  30. @zasadnyy Source: SEGA case study

  31. @zasadnyy CONTENT SHARING Source: SEGA case study 1% Invites via

    Facebook

  32. @zasadnyy SOCIAL FOR RETENTION

  33. @zasadnyy BUILD SOCIAL VALUE 10 → 26 Days lifetime

  34. @zasadnyy BUILD SOCIAL VALUE 10 → 84 Days lifetime

  35. @zasadnyy LET THEM TALK 7x Higher D30 retention Source: PocApp

    case study

  36. @zasadnyy SOCIAL FOR GROWTH

  37. @zasadnyy REFERRAL CAMPAIGNS

  38. @zasadnyy REFERRAL CAMPAIGNS 2.5x Higher D30 retention

  39. IS A NEW FUEL OF GROWTH SOCIAL

  40. @zasadnyy THE TOOL. THE TREND. THE METRIC.

  41. @zasadnyy THE TOOL. THE TREND. THE METRIC. DEVELOPERS RETENTION. SOCIAL.

  42. @zasadnyy 5.0

  43. @zasadnyy @zasadnyy I BELIEVE IN YOU getsocial.im