Why Your Ecom Data Sucks

Ever feel like you're not getting the most from your Ecom data in GA? Stephen will be going through several out the box features in GA, plus custom dimensions to help transform your data.

Find out how to take your data to the next level, from reporting to insights, attribution and more importantly actions you can take away to improve your marketing.

Transcript

1. Why Your Ecom Data Sucks! How to transform your GA Ecom data into actionable insights. Stephen McAllister Absolute Digital Media @AbsoluteDMedia
2. Forgetting to Implement Tracking
3. Tracking by Design
4. Lets Talk When GA4 Ecom is 3rd Party Ready
5. 5 Moving Beyond The Default View
6. 6 Start Thinking About Sales Funnel Content Grouping Attribution Segments Filters Customisation
7. Not Tracking The Whole Funnel
8. Each Missing Chain Will Impact Your Strategy
9. 9 When in Doubt, Get it All in the Datalayer to Push. The More Data The Better.
10. Crucial to Ecom Data is Making Sure You Have A Full Funnel View
11. 11 Now we have data lets look at what is converting
12. 12 Not Refining Channel Groupings (Before)
13. 13 (After)
14. The Fix
15. Not Setting Up Referral Exclusions Before After
16. Exclude Out Payment Providers to Keep Your Data Clean
17. The Fix
18. 18 Why You Should Use Content Groupings
19. 19 Understand How Your Site Flows
20. 20 Map all Urls and Group Your Content to See The Bigger Picture
21. 21 Identify Which Areas Are Most/Least Performing. Product Type
22. 22 Identify Which Areas Are Most/Least Performing. Product Attribute
23. 23 Now We Have A Framework Lets Dive Into Product Data Tools
24. 24 Product Brand Performance (Not Set) (After) (Before)
25. 25 Product List Performance (Not Set) A Potential Goldmine of Info. Most of us Ignore
26. 26 Product List Performance See Which Categories work
27. 27 Select Product To See How Your Individual Products Perform
28. 28 Analyse The Funnel Add To Basket Purchases Revenue Checkouts
29. 29 What’s Missing Lets Add Product Views to The Mix
30. 30 See More Data With Custom Reports
31. 31 Product Sales Funnel
32. 32 Starting Look at The Bigger Picture
33. 33 Multi-Channel Views Top Conversion Paths
34. 34 Review Your Paths to Help Set Your KPIs
35. 35 The Importance of Assists
36. 36 Check Each of Your Channels For Assists
37. 37 Why You Should Look at Model Comparison Tools
38. 38 What Else to Look Out For?
39. 39 Don’t Forgot to Look at Your Devices
40. 40 GA - Audience Segments
41. 41 Splice and Dice Your Data For More Insights
42. 42 Demographic Data Look at Who is on Your Site
43. 43 In-Market and Affinity Data Apply Filters and Segments to Dive into Your Audiences.
44. @SophieBrannon 44
45. 45 1. Tracking by Design. Have the full funnel
46. 46 2. Segment out your site content
47. 47 3. Build custom reports to see your product data
48. 48 4. Check under the hood. Look at each channel
49. Thank you Calendly: https://absolute.digital/meeting-with-jodie-whittle/ Twitter: @AbsoluteDMedia