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How to become a SME Tech Unicorn?
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Adrian Kreiser
February 12, 2021
Business
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How to become a SME Tech Unicorn?
Adrian Kreiser
February 12, 2021
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Important
Approx. 500 (CB Insights)*
Approx. 75
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0 20 40 60 80 100 120 140 160 0
0.5 1 1.5 2 2.5 3 3.5 4 SME Tech Enterprise Tech Other Mean Median Max
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Classic Delivery Outsiders
29% 21% 14% 8% 8% 8% 6% B2B Platform B2B
Service B2C Marketplace B2B Product B2C Platform B2C SaaS enabled B2B Marketplace B2B2C Platform Hardware Product TailoredSoftware/AI 40% 27% 13% 6% 5% 5% Transaction fee/ service and product sale Subscription/ serviceand product sale Transactionfee Arbitrage Service and productsales Data monetization (advertisement) / Transaction fee Subscription/ serviceand product sale/Transactionfee
None
Company Product Market Customer Acquisition Pricing Branding
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