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The Keys for Ecommerce SEO Success for 2023

The Keys for Ecommerce SEO Success for 2023

Learn how to maximize your ecommerce organic search opportunities in 2023 focusing on 3 key areas for online stores.

Aleyda Solis

February 27, 2023
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Transcript

  1. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    The Keys for
    Ecommerce
    SEO Success
    for 2023
    #ecommerceseo at #pubcon by @aleyda from @orainti

    View full-size slide

  2. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Organic search is one of the biggest

    traffic drivers of online retailers
    semrush

    View full-size slide

  3. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    This will also
    increase w/ Google
    now being a free
    merchant
    marketplace with a
    +35B product
    Shopping Graph

    View full-size slide

  4. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Giving
    products more
    organic
    visibility with
    new types of
    search features
    https://blog.google/products/shopping/shopping-graph-explained/

    View full-size slide

  5. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    With a new
    shopping
    experience
    triggered by
    the “shop”
    term
    https://blog.google/products/shopping/search-on-2022-shopping/
    Popular
    Products
    Shopping Knowledge
    Panel

    View full-size slide

  6. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    All this, while facilitating product integration
    with popular ecommerce platforms

    View full-size slide

  7. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Which have also now introduced more

    SEO functionalities

    View full-size slide

  8. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    As well as complementary native & third party

    features & plugins making SEO execution easier

    View full-size slide

  9. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Best time to do ecommerce SEO ever!

    Can we go now?

    View full-size slide

  10. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Not so fast. E-commerce SEO is also getting
    harder, it’s more challenging to achieve goals

    View full-size slide

  11. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    There’s not only
    a higher SEO
    competition but
    challenges to
    stand-out to
    grab traffic in
    SERPs like this
    Ads
    Local Pack
    Organic
    Organic
    PAA
    Organic
    Organic

    Popular Products

    View full-size slide

  12. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Google is now more sophisticated with
    updates targeting product reviews quality

    View full-size slide

  13. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Ecommerce sites nature make also SEO execution
    harder and often most efforts go to fixing bugs
    A high number
    of pages due to
    product volume
    Complex
    categorization
    Dynamic
    inventory
    causing
    constantly
    changing
    URLs
    The same
    product info as
    other sites

    View full-size slide

  14. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    You always have limited resources and timelines
    to execute SEO activities and achieve goals

    View full-size slide

  15. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    It’s why you can’t
    just follow “SEO
    checklists”, which
    are great to avoid
    missing things,
    but not to drive
    your SEO strategy
    https://developers.google.com/search/docs/specialty/ecommerce?hl=en

    View full-size slide

  16. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    So yes, ecommerce SEO is full of opportunities

    but also common challenges

    View full-size slide

  17. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Let’s tackle these ecommerce SEO challenges

    w/ 3 key actions to integrate in your strategy
    Develop and
    optimize content
    that aligns with
    shoppers intent
    through the full
    journey
    Leverage Products
    search features to
    maximize visibility
    and traffic
    Establish an SEO
    quality framework to
    avoid issues that hold
    execution back
    1. 2. 3.

    View full-size slide

  18. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Many online
    stores focus on
    transactional
    queries but need
    to establish their
    authority ranking
    across the full
    search journey

    View full-size slide

  19. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    https://www.sistrix.com/visibility-leaders/retail-2022-overview
    This has been
    shown in retail
    search visibility
    studies, finding
    retailers missing
    informational
    opportunities

    View full-size slide

  20. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    GUIDES
    PDPS
    PLPS
    SERPs are more
    blended than
    ever!
    Informational
    products queries
    SERPs are now
    also featuring
    PLPs & PDPs

    View full-size slide

  21. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Guides are now also ranked for “buy” terms.
    You can’t only focus on PLPs/PDPs for them
    Buy White Jeans Buy women’s running shoes Buy women leather jacket

    View full-size slide

  22. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Even Google now shows a “Buying guide”
    search feature including informational content

    View full-size slide

  23. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    This also impacts trust & conversion! You need to
    connect through the full journey to establish authority
    To attract
    this
    You
    need to
    target &
    establish
    yourself here

    View full-size slide

  24. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Eg. REI does it with
    its Learn section,
    establishing
    authority while
    attracting top-of-
    the-funnel traffic for
    relevant topics

    View full-size slide

  25. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    With useful complementary guides that answer
    common questions while attracting backlinks

    View full-size slide

  26. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Target relevant
    product queries
    across the whole
    search journey
    Create and
    optimize different
    type of content to
    target intent across
    the whole journey
    Optimize
    content to
    effectively leverage
    search results
    features to
    maximize
    visibility
    It’s time to look at the SERPs to reassess what you
    target and how you do it to maximize your traffic
    Expand Target
    Create content to
    satisfy each intent type
    Leverage Search
    Features

    View full-size slide

  27. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Use the intent
    feature across
    keyword research
    & rank tracking
    tools, many of
    them will show
    the existing
    intent blend
    Semrush and Advanced Web Ranking

    View full-size slide

  28. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Semrush
    Double check
    the intent taking
    a look at the
    types of top
    ranked pages for
    the queries

    View full-size slide

  29. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    You can now also leverage AI chatbots that
    integrate with search results in real-time

    View full-size slide

  30. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    To assess the top-ranked pages types

    of your product related queries

    View full-size slide

  31. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Identify product
    queries to target
    with informational
    content by
    detecting those
    with guides
    ranking well or
    outranking you
    Sistrix

    View full-size slide

  32. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Establish
    further
    opportunities by
    assessing
    products queries
    that you’re not
    targeting yet
    that those
    publications are
    Semrush

    View full-size slide

  33. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Take a look at the
    top traffic pages
    within the
    publications’

    “shop” sections
    to assess further
    queries to target
    with guides too
    Semrush

    View full-size slide

  34. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Frase
    Use content optimization tools with AI features to
    accelerate guides writing & optimization process

    View full-size slide

  35. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    You can also leverage AI chatbots for product
    research when writing, while double checking data
    Bing & Chatsonic

    View full-size slide

  36. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Or when optimizing your guide while taking into
    consideration the current best ranked players

    View full-size slide

  37. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Just remember to develop your guides following
    Products reviews quality and E-EAT standards
    https://developers.google.com/search/docs/specialty/
    ecommerce/write-high-quality-product-reviews
    https://docs.google.com/spreadsheets/d/12-
    F9Z4NzDADOFRQtOiN-CtjY2aaqj-R5CcrJNCuTha4/view

    View full-size slide

  38. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    The key is
    being useful
    while having your
    own voice,
    experience, and
    differentiated
    insights providing
    unique value as a
    brand

    View full-size slide

  39. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Need further inspiration for topics & design? See
    Sistrix’s best-performing retail sites content hubs
    https://www.sistrix.com/visibility-leaders/

    View full-size slide

  40. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Let’s also improve
    PLPs content! Many
    only feature links to
    products, without
    any descriptive
    text, making them
    hard to rank

    View full-size slide

  41. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Others add text
    at the bottom
    to improve
    relevance
    without hurting
    conversion

    View full-size slide

  42. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    But too often this
    content isn’t useful
    and doesn’t connect
    with user intent

    View full-size slide

  43. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    “Our algorithms sometimes get confused …
    when they have a list of products on top and
    essentially a giant article on the bottom”
    John Mueller
    https://bit.ly/3OZESqM
    This can cause confusion to Google regarding

    these pages intent and when to rank them

    View full-size slide

  44. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Instead, show as
    many products per
    page as viable based
    on UX, with longer
    descriptions, to
    feature more
    relevant content
    Product 1 Product 2
    Product 3 Product 4
    Product 5 Product 6
    CATEGORY A
    Pages: 1, 2, 3… 100
    Product 1 Product 2
    Product 3 Product 4
    Product 5 Product 6
    CATEGORY B
    Pages: 1, 2, 3… 60
    <
    Product 7 Product 8
    Product 9 Product 10
    * Explain why you’re
    in the best place to
    buy these products


    * Clarify common
    doubts of
    customers when
    buying these types
    of products

    View full-size slide

  45. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Reassure users
    that the products
    they’re seeing are
    the best for their
    scenario
    Mitigate any
    doubts around
    the use and
    characteristics of
    the products
    Show why
    they’re in the best
    place to buy these
    products

    Integrate Products FAQs, Q&As, Facts in PLPs to
    clarify customers doubts & support sales too

    View full-size slide

  46. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Blend this
    information with
    the products listing
    design to make it
    visible and support
    user journey and
    conversions

    View full-size slide

  47. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    This content will
    better connect with
    commercial search
    intent of the PLPs
    and help them to
    rank better

    View full-size slide

  48. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Leverage content tools AI features and chatbots

    to help writers produce this content at scale
    FAQs:


    • Are these boots made
    from real leather?

    • Do these boots have a
    good transpiration
    system?

    • What are the best pants
    to wear with knee-high
    boots?


    Surfer, NeuralText

    View full-size slide

  49. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Obtain comprehensive & unique product
    descriptions based on top ranked pages

    View full-size slide

  50. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Generate the FAQs for your products with

    their answers without mentioning brands

    View full-size slide

  51. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    There’s no excuse!
    Online store
    platforms are also
    now integrating
    AI content
    development
    along with
    optimization
    features natively

    View full-size slide

  52. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Let’s follow
    this ChatGPT
    flowchart by
    Aleksandr
    Tiulkanov to use
    generative AI
    safely

    View full-size slide

  53. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Denim
    Leather
    Jean
    Men
    Women
    Jeans
    Pants
    Shorts
    Jacket
    Shirt
    T-shirt
    Dress
    Skirt
    Jumpsuit
    Bootcut
    Straight
    Wide
    Slim
    Crop
    Flare
    Skinny
    Black
    Blue
    White
    Red
    Product
    Characteristics
    Type
    Audience
    + + +
    Modifiers
    +
    Buy
    Shop
    Best
    Top
    Cheap
    Children
    It’s about maximizing your e-commerce search
    visibility share through the full customer journey
    Home Brand Categories Sub-categories Filters Comparison Guides Deals …

    View full-size slide

  54. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    https://bit.ly/3wKdCTe
    Here’s a page & queries types reference for
    ecommerce sites, to avoid missing them

    View full-size slide

  55. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Next Step:
    Optimize this
    content to
    maximize its
    visibility & CTR via
    the many shopping
    SERP features

    View full-size slide

  56. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    https://www.advancedwebranking.com/features-spread/
    Most of
    shopping related
    results are now
    integrated with
    reviews, products
    & images search
    features, and
    more with videos

    View full-size slide

  57. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    LESS VISIBILITY
    HIGHER VISIBILITY
    You don’t want to
    be ranking in the
    best positions but
    with less visibility
    vs others with rich
    results or search
    features inclusion

    View full-size slide

  58. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Use rank trackers supporting them like AWR to
    assess inclusion opportunities for targeted queries
    Advanced Web Ranking

    View full-size slide

  59. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Identify organic results with reviews, image
    thumbnails, product knowledge panel inclusions…
    Advanced Web Ranking

    View full-size slide

  60. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    As well as product packs, multi-image thumbnails, or
    even image packs, depending on their visibility share

    View full-size slide

  61. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Prioritize those you’re ranking well but not w/ rich
    results/search features & have low click share

    View full-size slide

  62. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Compare your search features inclusions with the
    ones of your competitors to prioritize further
    Advanced Web Ranking

    View full-size slide

  63. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Google uses a mix of product structured data,
    merchant center & product info for inclusions
    https://developers.google.com/search/docs/specialty/ecommerce/share-your-product-data-with-google

    View full-size slide

  64. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Start by implementing the relevant structured data
    following Google guidelines across pages types
    https://developers.google.com/search/docs/appearance/structured-data/product#providing-product-data-to-google-search

    View full-size slide

  65. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Validate and monitor to identify issues and further
    opportunities to improve via SEO crawlers & GSC
    Sitebulb & Google Search Console

    View full-size slide

  66. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Not all are
    triggered by
    structured data
    though, content
    format as well as
    merchant feed also
    influence what
    Google highlights
    in snippets
    https://brodieclark.com/little-known-rich-results-ecommerce/

    View full-size slide

  67. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    https://brodieclark.com/google-image-thumbnails/
    The same happens
    with image
    optimization
    -rendering &
    indexing, relevance,
    organization- for the
    image thumbnails in
    listings

    View full-size slide

  68. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    For free product merchant features it’s a must to
    integrate feed via the merchant center but not all do

    View full-size slide

  69. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Most online
    store platforms can
    automatically
    generate &
    integrate your
    product feed with
    the merchant center
    though, do it now

    View full-size slide

  70. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    If your platform
    doesn’t generate a
    product feed, take
    a look at WordLift
    Product
    Knowledge Graph
    Builder, that
    allows to integrate
    with the Merchant
    Center
    https://azuremarketplace.microsoft.com/en-en/marketplace/apps/wordlift1610701057853.seo-merchant-feed

    View full-size slide

  71. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    You can then validate the inclusions via the
    platforms/Merchant Center dashboards & GSC
    Platform Google Merchant Center Dashboard & GSC

    View full-size slide

  72. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Monitor the impact in visibility & CTR via your rank
    tracker and Search Console to optimize further

    View full-size slide

  73. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    The Pyramid of SEO Success
    Finally, to execute this successfully you should
    avoid SEO issues/bugs that hold you back
    FIXING
    IMPROVING
    BUILDING
    Creating content to target new
    relevant queries through user
    search journey
    Optimizing existing content for
    already targeted relevant
    queries
    Minimizing tech debt to avoid
    crawlability, indexability and
    page experience issues

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  74. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    There are too common SEO horror stories in

    ecommerce that are completely preventable
    Internal search
    results cannibalizing
    categories
    Noindexing
    categories pages
    with search
    potential
    Lack of unique
    commercial content
    in categories
    Product pages
    with poor

    unique descriptive
    content
    Product pages
    with traffic

    but inconsistent
    status
    Seasonal pages
    with traffic

    but inconsistent
    status
    Overlooking
    informational
    content and
    resources

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  75. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Like noindexing or canonicalizing facets with
    product inventory and search traffic potential

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  76. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Or temporarily
    unavailable
    products pages
    triggering errors,
    being noindexed
    or erroneously
    redirected

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  77. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    I’ve presented
    about it, so you
    can take a look at
    the different
    solutions
    alternatives here
    https://www.slideshare.net/aleydasolis/ecommerce-seo-horror-stories-how-to-tackle-the-most-common-issues-at-scale-and-avoid-an-seo-nightmare-mozcon

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  78. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    SEO RECOS ONGOING SEO IMPLEMENTATION
    SEO QUALITY ASSURANCE FRAMEWORK
    That’s why SEO reco’s should set continuous

    SEO quality assurance measures for the process

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  79. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    SEO RECOS ONGOING SEO IMPLEMENTATION
    SEO QUALITY ASSURANCE FRAMEWORK
    EDUCATION

    To prevent SEO
    mistakes
    VALIDATION

    To avoid launching

    SEO Errors
    MONITORING

    To catch SEO incidents
    fast
    With ongoing SEO education, validation and
    monitoring measures for an optimal execution

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  80. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    WEB PLATFORM CONFIGURATION/SETTINGS CHANGES INTEGRATED VALIDATION
    ORGANIC SEARCH TRAFFIC & CONVERSIONS DECREASE/INCREASE ALERTS
    WEB RANKINGS DECREASE/INCREASE ALERTS
    QUERIES SEARCH POPULARITY DECREASE/INCREASE ALERTS
    WEB CONTENT & TECHNICAL CONFIGURATION CHANGES ALERTS
    CONTENT OPTIMIZATION & TECH SEO CONFIGURATION CHECKLIST FOR COMMON WORKFLOWS
    COMPANY CONTENT OPTIMIZATION & TECH SEO GUIDELINES/WIKI
    ONLINE SEO TRAINING AND Q&AS FOR TECH/CONTENT/[STAKEHOLDERS] TEAMS
    RECURRING / ONGOING SEO TECH/CONTENT VALIDATION PRE & POST WEB RELEASES
    EDUCATION
    VALIDATION
    MONITORING
    MENTIONS & BACKLINKS ALERTS
    WEBSITE SEARCH CRAWLING ISSUES ALERTS
    SPAM OR MANUAL ACTIONS ALERTS
    SEO QUALITY ASSURANCE FRAMEWORK
    RECOMMENDATIONS AND REPORTS FEATURING SEO CONCEPTS & IMPORTANCE TOWARDS GOALS
    This is how you
    say goodbye to
    continuous
    SEO errors that
    hold your
    execution back

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  81. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Learn more about
    setting a Quality
    Assurance
    Framework in this
    presentation
    https://www.slideshare.net/aleydasolis/goodbye-seo-fck-ups-learn-to-set-an-seo-quality-assurance-frameworkpdf

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  82. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    Too much work?

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  83. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    POPULAR &

    AUTHORITATIVE
    RELEVANT &

    TRUSTWORTHY
    CRAWLABLE &

    INDEXABLE
    GREAT USER

    EXPERIENCE
    RANKABLE

    FOR RELEVANT

    QUERIES
    >
    YOUR PAGE
    YOUR COMPETITORS PAGES
    These will help
    to stay ahead of
    competitors,
    identifying
    opportunities
    and executing
    what obtains
    goals faster
    SEARCH BEHAVIOR SEARCH RESULTS

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  84. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    The results make it worth it

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  85. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    It’s all about e-commerce organic search growth,
    revenue, and ultimately, SEO ROI

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  86. #ecommerceseo at #pubcon by @aleyda from @orainti
    #ecommerceseo at #pubcon by @aleyda from @orainti
    I’m Aleyda Solis


    * SEO Consultant & Founder at Orainti


    * SEO Speaker at +100 Events in +20 countries


    * Author “SEO. Las Claves Esenciales.”


    * Crawling Mondays Video & Podcast Series Host


    * #SEOFOMO #MarketingFOMO Newsletters Wrangler


    * Maker LearningSEO.io


    * European Search Personality of the Year in 2018


    * remoters.net Co-Founder
    Thanks! Questions?

    orainti.com

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