extensively with their customers exploiting a fundamentally different digital paradigm Customers expect personal service through tailored experiences by 2017, smartphone users will account for almost 81% of all mobile users and nearly ⅔ of all people in the UK Responding to ongoing needs for efficiency and growth engaged employees satisfied customers of CxOs now look to partners who will have equal hand in creating business value of tech budgets controlled by departments other than IT CxOs recognise the new imperative shift to social and digital interaction believe they make better and faster tech decisions than their IT departments will increase RISK to reduce IT COSTS and accelerate BUSINESS AGILITY one of the best indicators of IT and business performance