apidays New York 2025 - How AI is Transforming Product Management by Shereen Moussa at PepsiCo

From Data to Decisions: How AI is Transforming Product Management
Shereen Moussa, Digital Product Owner at PepsiCo

apidays New York 2025
API Management for Surfing the Next Innovation Waves: GenAI and Open Banking
May 14 & 15, 2025

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Transcript

1. From Data to Decisions: How AI is Tra nsforming Product Ma na gemnet Shereen Moussa Digital Product Manager @ PepsiCo Google’s WTM Ambassador
2. TABLE OF CONTENTS 01 04 02 05 03 06 Overview of Product Life Cycle Discovery Build Test ing Eva lua t e Q & A
3. Product Life Cycle Discovery Build Test Evaluate Product owner
4. Discovery Idea t ion Prot ot yping Auto-translate raw ideas into structured frameworks Auto-generate wireframes and design suggestions Write epics, features, user stories, tasks, etc. Requirements Definition @Miro @Microsoft Tachyon @UX Pilot
5. Build • Copilot assists product owners by auto - generating backlog items using code context • Copilot suggests bug fixes or alternative code patterns that are less error -prone. 55% Faster in building a JavaScript server 70% Higher satisfaction @Github Copilot “Create a backlog item for the selected code to change the model from Gemini -Pro to Open AI . Backlog item should have the follo wing attributes: clear and concise description, acceptance criteria, priority, estimate of effort”
6. Testing • NLP engine takes test plans written in plain English and generates fully -functional tests. • GE Healthcare reduced 40 hours of testing time to just 4 hours, achieving 90% labor savings. @Functionize
7. • AI-powered analytics reveal user behavior patterns and drive continuous improvements through data -informed decisions. • Use natural language to talk with your data and quickly discover key metrics and trends • Ask for suggestions on how to make improvements to your website or app • Places for People increased page views by 63% with Microsoft Clarity Evaluate @clarity.microsoft
8. The future isn’t AI vs. Humans — it’s AI with Humans, creating better products, faster. “
9. THANKS! Q&A Provide your feedback!
10. Appendix
11. UX Pilot Design