Unleashing Success

The Power of Product Mindset & Customer Centricity in Platform as a Product - LoPUG - 24/01/2024 - https://www.meetup.com/london-platform-user-group-lopug/events/297820539/

Transcript

1. armakuni.com Unleashing Success: The Power of Product Mindset & Customer-Centricity in Platform as a Product Faye Benfield & Zenon Hannick
2. Who are we? Faye Benfield Zenon Hannick
3. Benedict Steele Who am I?
4. A product mindset and product practices are key to delivering a valuable and usable platform
5. If you only remember one thing
6. REMEMBER ONE THING
7. Be user centric
8. Know your users
9. Understand their needs
10. Build a platform they love to use
11. Common problems
12. One platform to rule them all
13. Assuming we know what users need
14. Feature factory of outputs
15. 🧠 Cognitive Load “the total amount of mental effort used in the working memory”
16. Product mindset and practices
17. User Research To tackle: assuming we know what users need • Deep, authentic, understanding of users is generated over time, continuously. • Gather user feedback regularly • Build empathy • So that, you increase information quality
18. Understand the End to End Value Chain To tackle: Assuming we know what our users need Value stream mapping • Places user at the centre • Focuses on flow of value • Provides metrics
19. Example Value Stream Map
20. Whole team ownership of product practice To tackle: Feature Factory of Outputs • It starts with a conversation • Story writing is a whole team responsibility • It ends with high quality outcomes
21. Sensing For An Emergent Platform To tackle: Building One Platform to Rule them All • You can not know how your platform should develop • Build with the “Thinnest Viable Platform” across the whole life of the platform
22. Thinnest Viable Platform Smallest set of APIs, documentation, and tools needed to accelerate teams developing modern software services and systems
23. REMEMBER ONE THING
24. Sensing for an Emergent Platform To tackle: Building One Platform to Rule them All Experimentation • We believe <this capability> • Will result in <this outcome> • We will have confidence to proceed when <we see a measurable signal> https://barryoreilly.com/explore/blog/how-to-implement-hypothesis-driven-development/
25. Experimentation Sensing for an Emergent Platform
26. Discoverability and onboarding To tackle - Adding to end users cognitive load • Identify your target users • Get their input to design the onboarding process • Promote the platform, utilise existing forums • Ask your early adopters to promote it to others
27. Simple to discover and easy to use Key to a successful internal platform “Create a path of least resistance. Make the right thing the easiest thing to do’ Evan Bottcher, 2018
28. Always be user centric
29. Further Reading & Resources • https://www.productplan.com/glossary/platform -product-manager/ • https://martinfowler.com/articles/talk-about-pla tforms.html • https://www.forbes.com/sites/ciocentral/2017/0 3/22/product-and-platform/ • https://www.thoughtworks.com/en-gb/insights/ articles/infrastructure-as-product • https://teamtopologies.com/videos-slides/what-i s-platform-as-a-product-clues-from-team-topol ogies
30. Platform as a Product Videos • Team Topologies - Why Platform as a Product Video • What is the true value of a platform? • Creating Metrics to Measure your Internal Platform • Managing your Platform as a Product • The ins and outs of delivering your platform as a product • Introducing product into your platform • Fast Flow Conference - A Team Topologies Conference ◦ Cognitive Load: Bogged Down and Burnt Out ◦ Bring Product Thinking to you Platform
31. Thank you (Complaints go here) Faye Benfield faye.benfield@armakuni,com www.linkedin.com/in/faye-benfield/ Zenon Hannick zenon.hannick@armakuni.com www.linkedin.com/in/zenonhannick/
32. Thank you (Praise goes here) Benedict Steele benedict.steele@armakuni,com www.linkedin.com/in/benedictsteele/
33. armakuni.com