Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Your API is a Product
Search
Abe Stanway
November 06, 2012
Technology
3
980
Your API is a Product
Business of APIs Conference 2012, both New York and London.
Video:
http://bit.ly/PBMjUT
Abe Stanway
November 06, 2012
Tweet
Share
More Decks by Abe Stanway
See All by Abe Stanway
Building Data Driven Organizations
astanway
1
210
MOM! My algorithms SUCK
astanway
15
2.8k
A Deep Dive into Monitoring with Skyline
astanway
6
1.8k
Bring the Noise: Continuously Deploying Under a Hailstorm of Metrics
astanway
34
8k
Data Visualization in the Trenches
astanway
5
720
Gifs as Language
astanway
2
850
Zen and the Art of Writing Commit Logs
astanway
3
830
Other Decks in Technology
See All in Technology
Oracle Cloud Infrastructure:2025年9月度サービス・アップデート
oracle4engineer
PRO
0
360
GC25 Recap+: Advancing Go Garbage Collection with Green Tea
logica0419
1
320
extension 現場で使えるXcodeショートカット一覧
ktombow
0
190
GA technologiesでのAI-Readyの取り組み@DataOps Night
yuto16
0
250
BirdCLEF+2025 Noir 5位解法紹介
myso
0
180
Azure Well-Architected Framework入門
tomokusaba
0
190
GopherCon Tour 概略
logica0419
2
160
LLMアプリケーション開発におけるセキュリティリスクと対策 / LLM Application Security
flatt_security
7
1.7k
KMP の Swift export
kokihirokawa
0
310
stupid jj tricks
indirect
0
7.8k
Windows で省エネ
murachiakira
0
150
BtoBプロダクト開発の深層
16bitidol
0
150
Featured
See All Featured
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
danielanewman
229
22k
Facilitating Awesome Meetings
lara
56
6.6k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
jcasabona
33
2.4k
Build The Right Thing And Hit Your Dates
maggiecrowley
37
2.9k
The Art of Programming - Codeland 2020
erikaheidi
56
14k
Learning to Love Humans: Emotional Interface Design
aarron
274
40k
The Straight Up "How To Draw Better" Workshop
denniskardys
237
140k
How STYLIGHT went responsive
nonsquared
100
5.8k
The Cult of Friendly URLs
andyhume
79
6.6k
Art, The Web, and Tiny UX
lynnandtonic
303
21k
実際に使うSQLの書き方 徹底解説 / pgcon21j-tutorial
soudai
PRO
188
55k
The Psychology of Web Performance [Beyond Tellerrand 2023]
tammyeverts
49
3.1k
Transcript
YOUR API IS A PRODUCT @abestanway |
[email protected]
WHAT’S A PRODUCT?
DEFINITION: A PRODUCT IS SOMETHING YOUR USE OR CONSUME
YOUR API IS A PRODUCT. PEOPLE USE AND CONSUME IT.
APIS ARE APP HAMMERS
WHO LEADS PRODUCT?
WHO LEADS API?
YOUR API IS A PRODUCT. TREAT IT LIKE A PRODUCT.
DESIGN IS IMPORTANT.
DESIGN IS IMPORTANT. (this isn’t news)
None
MAKE YOUR API EASY TO USE. DESIGN IS USABILITY.
APIS ARE APP HAMMERS
NO ONE WANTS TO READ YOUR STUPID DOCS
SHOP LISTING LISTING IMAGE openapi.etsy.com/v2/shops/:id/listings/active openapi.etsy.com/v2/listings/:listing openapi.etsy.com/v2/listings/:listing/images openapi.etsy.com/v2/shops/:id
MINIMAL REGISTRATION
inviting developer page call to action relevant links requisite job
advertisement
FIGHT FOR YOUR DEVS. GIVE THEM ACCESS TO SWEET-ASS STUFF.
APIS ARE APP HAMMERS
MARKET YOUR API LIKE A PRODUCT?
MARKET YOUR API TO DEVELOPERS.
None
DEVANGELIZE your api
GREAT SUCCESS?
WHAT DOES SUCCESS LOOK LIKE?
THAT’S FOR YOU TO DECIDE.
WHAT ARE MY CORE BUSINESS GOALS? HOW DOES MY API
COMPLEMENT THESE GOALS?
HOW DOES MY API COMPLEMENT THESE GOALS? WHAT ARE MY
CORE BUSINESS GOALS? DO I EVEN NEED AN API?
@abestanway |
[email protected]