Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Design is a good idea
Search
Ben Holliday
June 15, 2017
Design
0
420
Design is a good idea
Talk from Design Exchange Nottingham.
Ben Holliday
June 15, 2017
Tweet
Share
More Decks by Ben Holliday
See All by Ben Holliday
Public Policy Design - Multiplied session
benholliday
0
65
Multiplied by Design - Agile on the Beach 2022
benholliday
0
120
Multiplied book launch events
benholliday
0
130
Asking Design Questions - UX Bristol 2021
benholliday
1
430
A Design State of Mind
benholliday
2
720
Seniority in Design - UX Insider Bitesize Bournemouth
benholliday
0
830
Seniority in design
benholliday
0
1.1k
Create Leicester - January 2018
benholliday
2
590
UX London 2017: Leading Service Design workshop with Kate Tarling
benholliday
7
3k
Other Decks in Design
See All in Design
アジャイル開発におけるFigmaAI新機能の活用
abokadotyann
1
210
【Designship 2024|10.13】デザイン組織を進化させるための仕組み化の要諦
payatsusan213
1
560
共創するのはモノではなく価値 ── 日本の「はたらく」を変える挑戦 / Designship2024 MainStage
visional_engineering_and_design
1
480
Dreamia
elsh
0
170
AIと創る広告の未来 ― タップルと極AIお台場スタジオの最新事例― / ai-tapple-odaiba
cyberagentdevelopers
PRO
1
350
アクセシビリティのはじめかた デザイナー編
tokimari
3
1.4k
20241019-CUD友の会「困った!を解決するデザイン改訂版」交流会
majimasachi
0
260
知を活かせるチームづくりとは?-MIMIGURIで実践している「全員探究」の仕組みと文化づくり-
chiemitaki
1
700
デザインシステム構築の進め方 基本から実践まで、具体的な手順を徹底解説
ncdc
1
210
Haruki_Konaka_Portforio.pdf
haruki556
0
650
トップデザインチームが描く、 2030年に活躍するデザイナー
hiranotomoki
2
2.5k
Money Forward UIの紹介 / Introducing Money Forward UI
taigakiyokawa
1
520
Featured
See All Featured
Embracing the Ebb and Flow
colly
84
4.5k
Side Projects
sachag
452
42k
Performance Is Good for Brains [We Love Speed 2024]
tammyeverts
6
410
Product Roadmaps are Hard
iamctodd
PRO
49
11k
Done Done
chrislema
181
16k
Music & Morning Musume
bryan
46
6.2k
It's Worth the Effort
3n
183
27k
Visualization
eitanlees
145
15k
Navigating Team Friction
lara
183
14k
BBQ
matthewcrist
85
9.3k
Keith and Marios Guide to Fast Websites
keithpitt
409
22k
Learning to Love Humans: Emotional Interface Design
aarron
273
40k
Transcript
@benholliday #govdesign DESIGN IS A GOOD IDEA
@benholliday #govdesign
@benholliday #govdesign
@benholliday #govdesign Design is everything that your product does.
It’s also the service around your product. How it’s sold, distributed and supported
@benholliday #govdesign
@benholliday #govdesign
@benholliday #govdesign Making things digital ≠ making digital things
@benholliday #govdesign Making things digital is employing the culture, mindset,
practices, processes, skills and technologies of the internet era Tom Loosemore (adapted)
@benholliday #govdesign
@benholliday #govdesign Digital is something you are, not something you
do Janet Hughes - bit.ly/digital-org
@benholliday #govdesign PURPOSE
@benholliday #govdesign Everything we do is about changing lives by
providing security, extending opportunity and giving people in our society the support they need
@benholliday #govdesign This is the real challenge: An organisation that
delivers services organising itself around the needs of its users
@benholliday #govdesign TEAMS
@benholliday #govdesign Any creative process needs clarity and focus
@benholliday #govdesign …creativity isn’t about making additions; it’s about making
subtractions. Ideas need honing, simplifying and focussing Will Gompertz
@benholliday #govdesign Design team of 40+ people specialising in service
design, interaction design, content design and front end development
@benholliday #govdesign Building a design community benholliday.com/building-a-design-community
@benholliday #govdesign 1. Make sure everyone can talk to each
other 2. Give everyone the opportunity to meet face-to-face 3. Encourage everyone to work in the open
@benholliday #govdesign Everyone should be able to talk about
their work. This gives visibility to everything that we’re working on, and encourages collaboration benholliday.com/building-a-design-community
@benholliday #govdesign
@benholliday #govdesign LEADERSHIP
@benholliday #govdesign Does your organisation have design leadership?
@benholliday #govdesign The only way for you to lead
is by example
@benholliday #govdesign Design leadership, the secret to getting things done:
being pragmatic (you can’t win every battle today), and optimistic (everything is worth fighting for)
@benholliday #govdesign CULTURE
@benholliday #govdesign Culture is everything we do, how we
do it, our intentions, and how we work together to make it happen
@benholliday #govdesign Culture is the result of collective, small, actions
@benholliday #govdesign benholliday.com/broken-windows
@benholliday #govdesign
@benholliday #govdesign
@benholliday #govdesign
@benholliday #govdesign LANGUAGE
@benholliday #govdesign Be deliberate with your language
@benholliday #govdesign The goal should be to remove anything, including
language, that creates barriers when working on a public service benholliday.com/the-problem-with-customer
@benholliday #govdesign
@benholliday #govdesign We call it user research not user testing.
We test our design, our words and our ideas. We don’t test our users Leisa Reichelt userresearch.blog.gov.uk/its-user-research- not-user-testing
@benholliday #govdesign FOCUS
@benholliday #govdesign If we’re not communicating well with each other,
it’s unlikely we’re communicating well with people using our services Melanie Cannon
@benholliday #govdesign Start with ‘why’. Everything we work on gets
started for a reason. Then move on to ‘who’, ‘what’ and ‘how’
@benholliday #govdesign MISTAKES
@benholliday #govdesign Take small risks every day
@benholliday #govdesign The greatest enemy of success is the attempt
to fortify against failure Ed Catmull (co-founder Pixar)
@benholliday #govdesign Ways to manage failure: • prioritise rituals of
doing • experiment more • shorten the feedback loop
@benholliday #govdesign
@benholliday #govdesign
@benholliday #govdesign Design at its best frames the unusual and
celebrates diversity. Its mistakes make it human. It’s made up of complex emotions
@benholliday #govdesign Cows on the path. Not just paving
the cow paths
@benholliday #govdesign COLLABORATION
@benholliday #govdesign If you care about design then don’t worry
about who gets the credit
@benholliday #govdesign What’s your campfire, or what draws people together
in your organisation?
@benholliday #govdesign …move from ‘everyone wants to solve the problem’
to ‘everyone wants the problem to be solved’ benholliday.com/everyone-wants-to- solve-the-problem
@benholliday #govdesign JOY
@benholliday #govdesign Design has a unique opportunity to bring joy
into the world. The question is always ‘why not’?
@benholliday #govdesign Joy is always found in the detail of
application and experience
@benholliday #govdesign Enjoy the size of the problem benholliday.com/learning-to-enjoy-the-size-of-the-problem
@benholliday #govdesign …the more seriously we take things the more
ridged or unimaginative our work can become benholliday.com/learning-to-enjoy-the- size-of-the-problem
@benholliday #govdesign YOU
@benholliday #govdesign Finding your edge gives you a focus. It
makes everything more real
@benholliday #govdesign We do our best work when we have
something to lose (even if it’s just our reputation). This means accountability for outcomes and learning to work through failure
@benholliday #govdesign You earn the extreme moments of optimism from
the daily struggles we all fight our way through Bruce Springsteen
@benholliday #govdesign digital.dwp.gov.uk/careers @DWPDigital benholliday.com @benholliday THANKS