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benmills
April 05, 2016
Business
1
65
Business
A brief overview of a few business theories and trends that apply to technology.
benmills
April 05, 2016
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Transcript
BUSINESS Business.
Why?
For context For some context.
I’m an engineer
None
stratechery.com
#commerce_business #commerce_product
Technology Adoption Life-cycle.
None
15% 34% 34% 14% 3% Innovators Early adopters Early majority
Late majority Laggards
Adoption Over Time Innovators Early Adopters Early Majority Late Majority
Laggards
Innovators
Early Adopters
Early Majority
Disruption
The Chasm Innovators Early Adopters Early Majority Late Majority Laggards
Who is our user?
Whole Product.
Apple Pay Gateway iOS App Support Docs Processor Server
Back to The Chasm
Whole Feature
Aggregation Theory.
Value Chain Supplier > Distributor > Consumer
None
None
Selling Gold Picks
* Aggregation Theory, Stratechery * Crossing the Chasm, 3rd Edition
* Technology adoption life cycle Wikipedia * "The Diffusion Process" (1957)