Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Business
Search
benmills
April 05, 2016
Business
1
65
Business
A brief overview of a few business theories and trends that apply to technology.
benmills
April 05, 2016
Tweet
Share
More Decks by benmills
See All by benmills
Riak at Braintree
benmills
2
260
Let it crash
benmills
8
410
Other Decks in Business
See All in Business
How to use ‘Economies of Empowerment’ to get the benefits of both speed and scale - AgileAus 2025
matthewskelton
PRO
0
120
ソリューションデザイナの紹介
laboroai2016
0
250
三菱商事ロジスティクス_コンサルティング事業紹介
mclogi
0
260
Udyam Registration Portal - MSME Registration Online for Small Businesses in India
udyamr
0
290
日本ロボット工業会:講演「中国のヒューマノイド・ロボットの開発と利用の最新動向」 20250625
takasumasakazu
1
170
アッテル会社紹介資料/culture deck
attelu
10
15k
航空機設計者がResearcherを社内に広めてみた
aonomasahiro
1
430
【新卒採用ピッチ資料/営業職】(株)キャリアデザインセンター
cdcsaiyo
0
1.7k
Bwell Group Recruit
yuyaokagawa
0
1.7k
Gemini CLI ハンズアウト
mickey_kubo
2
190
企業向け人狼ゲーム「人狼取締役会」
chibanba1982
PRO
1
110
ベタートラップと夏
mosa_siru
8
2.9k
Featured
See All Featured
Practical Tips for Bootstrapping Information Extraction Pipelines
honnibal
PRO
20
1.3k
How To Stay Up To Date on Web Technology
chriscoyier
790
250k
Product Roadmaps are Hard
iamctodd
PRO
54
11k
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
kevinliebholz
34
5.9k
Connecting the Dots Between Site Speed, User Experience & Your Business [WebExpo 2025]
tammyeverts
5
220
Into the Great Unknown - MozCon
thekraken
39
1.9k
Typedesign – Prime Four
hannesfritz
42
2.7k
Code Reviewing Like a Champion
maltzj
524
40k
Testing 201, or: Great Expectations
jmmastey
42
7.5k
Git: the NoSQL Database
bkeepers
PRO
430
65k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
130
19k
Optimizing for Happiness
mojombo
379
70k
Transcript
BUSINESS Business.
Why?
For context For some context.
I’m an engineer
None
stratechery.com
#commerce_business #commerce_product
Technology Adoption Life-cycle.
None
15% 34% 34% 14% 3% Innovators Early adopters Early majority
Late majority Laggards
Adoption Over Time Innovators Early Adopters Early Majority Late Majority
Laggards
Innovators
Early Adopters
Early Majority
Disruption
The Chasm Innovators Early Adopters Early Majority Late Majority Laggards
Who is our user?
Whole Product.
Apple Pay Gateway iOS App Support Docs Processor Server
Back to The Chasm
Whole Feature
Aggregation Theory.
Value Chain Supplier > Distributor > Consumer
None
None
Selling Gold Picks
* Aggregation Theory, Stratechery * Crossing the Chasm, 3rd Edition
* Technology adoption life cycle Wikipedia * "The Diffusion Process" (1957)