New Media” (why not leave a tip :) • Follow @PacificNewMedia on Twitter • Send a tweet to @Rob using hashtag #UHPNM • Text “Like PacificNewMedia” to 32665 Wednesday, October 9, 13
audience? Where is the audience? What does the audience know? How can I connect with my audience? How do I extend the conversation? How can I get them to introduce me to others? Wednesday, October 9, 13
introduce me to others? When was the last time you saw this section in a marketing plan overview? Don’t let that be a reason to leave it out of your plan. If you’re going to do something truly integrated, you have to think beyond the conversation to the recommendation. Recommendation is where the real ROI comes, so think about how you can get your customer to give you one. Wednesday, October 9, 13
brand awareness & loyalty • Generate top of mind awareness • Drive traffic to your website • Build a community • Drive leads and sales • Encourage and reward brand advocacy • Reputation management • Support Public Relations • Be a thought leader in your industry • Support customer service • HR, recruiting Wednesday, October 9, 13
want to reach/engage? What do they know about you? • Define your Purpose/Goals What are your organizational objectives? What do you hope to achieve? • Create a plan Know your voice, know your audience, Time your content, solve problems, be authentic • Determine what success looks like Set KPI’s based on business objectives Wednesday, October 9, 13
layer to a content strategy that bridges the benefits of: • Accountability: Put it in writing where everyone can see it, touch it and live it. • Commitment: Stamp a date on it, chances are, you will get it done. • Accomplishment: Checking it off the list feels so good and also ties back to accountability. • Planning: Big picture first, start at the year, month, week and day. • Creativity: Mapping out the topics first will help free up space for creativity and inspiration. • Trends: Tie in the topics with keyword research and boost the SEO strategy. • Measurement: Watching the results in growth and also what is popular in content via tools such as Google Analytics will give you valuable information for future editorial ideas. Wednesday, October 9, 13
be determined by fulfilling pre-identified KPIs (Key Performance Indicator) rather than looking for random trends after the fact. • Gathering and analyzing data (metrics) is the only way to determine what is working and what is not. Metrics help to confirm that social media efforts are not in vain. Wednesday, October 9, 13
• Is your community growing and at what rate? • Who in your community is engaged and who do you need to approach differently? • What online activities and strategies are working? Wednesday, October 9, 13
• Follow people with similar interests • Get into the conversation • Don’t Spam • Update Regularly • Find the latest buzz and contribute • Help other people out • Create Relationships • Integrate Twitter with other Social Networks • Establish Online Relationships Offline #TweetUp Wednesday, October 9, 13
• Direct Messaging • Mention with @ sign • Create/use lists Get a Good Desktop Client • Go Mobile • Categorize Tweets with # Topics • Share Pictures (TwitPic.com) • Search for topics at http://Search.Twitter.com Wednesday, October 9, 13
• Direct Messaging • Mention with @ sign • Create/use lists Get a Good Desktop Client • Go Mobile • Categorize Tweets with # Topics • Share Pictures (TwitPic.com) • Search for topics at http://Search.Twitter.com Wednesday, October 9, 13
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