model? We sell services We sell products We sell memberships Where does the transaction occur? At a physical store location At the customers location At our online store X X Brand eCommerce Taxonomy assigned to brand profile based on responses to questionnaire Sunday, July 14, 13
Step 1. Fill out brand questionnaire Key Performance Indicators: Event Registration Social Mentions Get the word out about an upcoming event and task advocates to spread the word. Promote an Event DOWNLOAD Sunday, July 14, 13
Step 4. Answer campaign questions What is the date of the event? What is the title of the event? August 7th Small budgets, big results Where is the event located? Some Location What is the website to find details? http://bit.ly/shorturl Is there a hashtag for the event? #SMCHI Step 1. Fill out brand questionnaire Sunday, July 14, 13
@karenweikert @Lkinoshita @libz 8/7 #SMCHI http://ow.ly/mM4TH Start with sample final messages: If you like Social media you wont want to miss the “Small Budgets, Big Results” panel with Rob Bertholf, Karen Weikert, Laura Kinoshita, Liberty on 8/7. More information at http://ow.ly/mM4TH #SMCHI Sunday, July 14, 13
w [What are the presenters Twitter handles?] [What is the date?] [What is the hashtag?] [What is the link?] Replace all of specifics with questions: Social media: Small Budgets, Big Results w @rob @karenweikert @Lkinoshita @libz 8/7 #SMCHI http://ow.ly/mM4TH Sunday, July 14, 13
like [What is the topic?] you wont want to miss the “[What is the title?]” panel with [Who are the presenters?] on [What is the date?]. More information at [What is the link?] [What is the hashtag?] If you like Social media you wont want to miss the “Small Budgets, Big Results” panel with Rob Bertholf, Karen Weikert, Laura Kinoshita, Liberty on 8/7. More information at http://ow.ly/mM4TH #SMCHI Sunday, July 14, 13
the title? {Small Budgets, Big Results}] [Who are the presenters? {Bob Smith, Jane Doe] [What are the presenters Twitter handles? {@BSmith @JDoe}] [What is the date? {8/7}] [What is the hashtag? {#SMCHI}] [What is the link? {http://yourlink.com}] Now add suggested answers as examples: Sunday, July 14, 13