a user find what they are looking for on the web. By using keywords and phrases, the search engine finds the most relevant results for what the user is looking for. Monday, August 12, 13
used) • Link Exchanges (be careful trading links with spammers) • Keyword Density (dont use the same exact word over and over) • Page with outbound Links (always been useless) Monday, August 12, 13
website if its down and people cant see it? • Page loading speed directly effects time on site & conversion. • Re-think shared hosting, get dedicated IP address at a minimum. Monday, August 12, 13
like WordPress make it easy to publish content. • Make it easy for your content to be shared. Add social sharing widgets from a library of plugins in seconds. • Make it easy to remember and share your link. Dynamically create “slugs” or permalinks to construct URIs. Monday, August 12, 13
quicker. • Social Shares validate content. • Make it easy for SE’s to catalog your content. • Place keywords in your URL’s to increase relevance. Monday, August 12, 13
website from any device (Desktop Computer, Laptop, Tablet, Smart Phone) • Take mobile seriously! Quickly surpassing desktop traffic. • Ease of navigation is important. Monday, August 12, 13
will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.” Monday, August 12, 13
Google+ profile. • Make sure you have a profile photo with a recognizable headshot. • Make sure a byline containing your name appears on each page of your content (for example, "By Rob Bertholf"). • Make sure your byline name matches the name on your Google + profile. • Verify your email address: https://plus.google.com/authorship Monday, August 12, 13
from your webpage, like this: By <a href="[profile_url]?rel=author">Rob Bertholf</a> • Replace [profile_url] with the your Google+ profile URL, like this: https://plus.google.com/103103659952665647180?rel=author • Your link must contain the ?rel=author parameter. If it’s missing, Google won’t be able to associate your content with your Google+ profile. • Add a reciprocal link back from your (Google+) profile to the site(s) you just updated. Monday, August 12, 13
the dialog that appears, click Add custom link, and then enter the website URL. • If you want, click the drop-down list to specify who can see the link. • Click Save. • To see what author data Google can extract from your page, Monday, August 12, 13
post create a Facebook post with the link, a handful of tweets linking to the blog, post link to Google+ & LinkedIn, pin blog image on Pinterest and add to social sharing sites like Reddit. • *cough* sign up for SurroundsMe.com and download the “Share a blog post” campaign *cough* #ShamelessPlug Monday, August 12, 13