up ▪ Never gonna let you down ▪ Never gonna run around and desert you ▪ Never gonna make you cry ▪ Never gonna say goodbye ▪ Never gonna tell a lie and hurt you (Words and music Stock Aitken Waterman)
High-speed internet 1.1 billion Total internet users 3.2 billion Mobile phones 5.2 billion Within mobile coverage 7 billion Source: World Bank, Digital Dividends.
High-speed internet 1.1 billion India 1.063 billion Countries outside of the top 20 China 755 million Indonesia 213 million Pakistan 165 million Bangladesh 148 million Nigeria 111 million Brazil 98 million Ethiopia 95 million Mexico 70 million Congo, Dem. Rep. 68 million Philippines 63 million Russian Federation 55 million Iran, Islamic Rep. 54 million Myanmar 53 million Vietnam 52 million United States 51 million Tanzania 49 million Thailand 48 million Egypt, Arab Rep. 42 million Turkey 41 million
2013 and is forecast to grow at a compound annual rate of nearly 20% until 2019, when it should exceed $1 trillion. “ $1 trillion by 2019 - China Online Retail Forecast Forrester
GSM/EDGE, networks,… more than half of Indonesian smartphone users said they experienced network problems daily. “ Indonesia - Measuring and improving network performance Ericsson, September 2014
double, from 190 million in 2014 to 400 million in 2018 … We expect the Internet to contribute $200 billion to India’s GDP (5% of total GDP) by 2020. “ - Boston Consulting Group (BCG), 23 April 2015
global citizens rather than national citizens. In Nigeria (73%), China (71%), Peru (70%) and India (67%) the data is particularly marked. “ - Globescan poll for BBC, April 2016
Duos 2 4. Samsung Galaxy S3 5. Samsung Galaxy Grand Prime Top handsets: USA 6. Samsung Galaxy Grand Neo Plus 7. Samsung Galaxy grand Neo GT 8. Nokia Asha 201 9. Samsung Galaxy Note III 10.TracFone LG 306G
4. Generic WAP 5. Nokia Asha 205.1 Top handsets: Indonesia 6. Samsung Galaxy V SM-G313HZ 7. Nokia 215 8. Nokia X2-02 9. Samsung GTS5260 Star 2 10. Nokia 5130 XpressMusic
user has 36 apps installed on his or her smartphone. Only one in four of those apps are used daily, while 1 in 4 apps are never used. “ Native Apps take up space - How Consumers Really Find and Use Your Apps (Google research, May 2015)
more than 30 minutes on a 2G network, and the download is likely to fail before completion, due to the flaky nature of the network. “ - How we built Facebook Lite for every Android phone and network
update distribution lag ▪ require no app store or gatekeeper ▪ are a normal website on browsers such as Opera Mini, Safari, Windows phones ▪ searchable, indexable, linkable ▪ can work offline
over 3G connections. 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. “ Testing in India - The need for mobile speed: How mobile latency impacts publisher revenue (Google Double- click)
89% less data when compared to other mobile browsers. “ Testing in India - Cigniti Technologies (Chrome, UC browser, CM browser and UC Mini on WiFi, 2G and 3G networks in India, March April 2015)
of the country remains without power, as does 6% of the urban population. During peak hours the shortage was 9.8 percent. “ Battery life matters - Federation of Indian Chambers of Commerce & Industry (2012)
have power banks bundled in, "Two years ago, less than 1 per cent of our annual smartphone sales had power banks bundled in." “ Battery life matters 2 - Business Insider (October 2015) (The Mobile Store, India's largest cellphone retailer.)
3G enabled ... only 35k of those towers have a fiber optic connection to the backbone, “ Single connection - India's mobile Internet: The revolution has begun Avdendus (2013)
year-on-year growth of 83% in 2014… Feature phones have been hit hard … with shipments down 4.5% year on year in 2014. “ - International Data Corporation (IDC) (26 Apr '15)
from 345.0 million units in Q1 2015 to 334.6 million in Q1 2016. Strategy Analytics (28 April 2016) ▪ According to IDC, the market grew by 0.2 per cent year-on- year to 334.9 million units, marking “the smallest ever year-on- year growth on record”. Mobile World Live, 28 April 2016
capita of any region, affordability was only identified as the most important barrier in one out of 13 markets in our survey. “ Africa: not just affordability - GSMA Consumer barriers to mobile internet adoption in Africa - July 2016
countries, reflecting the increasing availability of mobile networks. However, mobile broadband (3G or 4G) coverage remains low in most parts of Africa. “ Africa: not just networks - GSMA Consumer barriers to mobile internet adoption in Africa - July 2016
the most important barrier to internet adoption in North Africa and the second biggest barrier in Sub-Saharan Africa. “ Lack of awareness/ content. - GSMA Consumer barriers to mobile internet adoption in Africa - July 2016
barrier to internet adoption in Sub-Saharan Africa and the second biggest in North Africa. “ Lack of digital skills - GSMA Consumer barriers to mobile internet adoption in Africa - July 2016
most commonly cited barrier to internet adoption: 72% of non-internet users across the six survey markets felt this was a barrier. “ Asia - GSMA Consumer barriers to mobile internet adoption in Asia - January 2016
by only 10% of speakers in the survey countries. By way of contrast, only 2% of websites worldwide are in Mandarin and less than 0.1% are in Hindi. “ Asia - GSMA Consumer barriers to mobile internet adoption in Asia - January 2016
the internet say they just don’t know how to use it, and almost 4 in 10 say they do not know what the internet is. In high-income Poland and the Slovak Republic, one- fifth of adults cannot use a computer. “ Digital illiteracy? - World Bank
not have broadband access at home, and 23% do not use cell phones. “ American seniors - Older Adults and Technology Use (Pew Research Centre, April 2014)
December 2014-Dec 2015, yet only nine per cent of the hinterland has access to the technology. In comparison, 53% of urban areas had mobile internet connectivity and grew at 71% during the same period. “ Digital Divide (India) - Times of India, 3 Feb 1016
0 5 10 15 20 C uba C am bodia Argentina Brazil C am eroon C entral African R ep. C had C ongo, D em . R ep. G abon Liberia Belarus M adagascar Sam oa M ozam bique C hile Computers Laptops Computers and laptops
0 5 10 15 20 25 30 35 Fiji Pakistan Sam oa D om inican R epublic C abo Verde Bangladesh Zim babw e Antigua and Barbuda Barbados Belize D om inica G renada G uyana Jam aica Mobile phones Mobile phones
governments and donors to step up efforts. • Agree on “affordability”: 1 GB for 2% • Invest in public access solutions. • Make getting women online a top priority. Fast Africa
internet than men. Many of the underlying reasons for this – affordability, skills and content – are the same as for men; they are simply felt more acutely by women. “ Gender divide - GSMA Consumer barriers to mobile internet adoption in Africa - July 2016
Higher chances of getting higher earnings than in jobs offline Able to work from home and work flexible hours Reduce time and cost for job search Provide access to the job market which was limited before Higher chances of getting a job that matches my skills and interests 0 10 20 30 40 50 Men Women Percent of respondents
enough Friends and family do not understand what I am doing Do not have any social benefits Require access to an online payment system Require access to internet Require internet and computer skills The job is temporary, and it is not for a long-term career 0 10 20 30 40 Men Women Percent of respondents
the Kudumbashree project to outsource information technology services to cooperatives of women from poor families; 90 percent of the women had not previously worked outside the home. “ “Prosperity of the family”
▪ Extreme mode: Server (up to 90% compression) ▪ iOS defaults to High mode ▪ Android defaults to Extreme mode (except Poland, USA, Sweden, Norway, Russia and Germany, which default to High) ▪ WindowsPhone, Feature Phones: Extreme mode only
in mature countries over the past 5 years creates an increase in real GDP per capita of $500 on average during this period. “ Internet matters - The Net’s sweeping impact on growth, jobs, and prosperity (McKinsey Global Institute)
forecast video by Hans Rosling (raw data from United Nations) https://www.gapminder.org/videos/dont-panic-the- facts-about-population/ ▪ More than half of humanity lives within this circle (Washington Post)) https://www.washingtonpost.com/news/worldviews/wp/ 2013/05/07/map-more-than-half-of-humanity-lives-within-this-circle/ ▪ Hours worked for 500MB data plan 360.here.com/2015/06/03/offline-navigation-really-matters-500mb-data-costs-week-wages/ ▪ By 2011, 56% of Bangladeshi households had access to a mobile phone mhealth.jmir.org/article/viewFile/mhealth_v3i1e24/2 ▪ Indonesia: social media capital of the world Indonesia #3 nation on Twitter, #4 on Facebook https://ondeviceresearch.com/blog/ indonesia-social-media-capital-world ▪ Myanmar: When a SIM Card Goes From $2,000 to $1.50 www.bloomberg.com/bw/articles/2014-09-29/myanmar-opens-its- mobile-phone-market-cuing-carrier-frenzy ▪ Population and GDP figures from CIA World Fact Book https://www.cia.gov/library/publications/the-world-factbook/ ▪ Stats on page size/ images ratio from httparchive.org ▪ Opera’s work to reduce Chromium’s memory use https://dev.opera.com/blog/reducing-memory-use/ ▪ GSMA report on Africa (https://www.gsmaintelligence.com/research/2016/07/consumer-barriers-to-mobile-internet-adoption-in- africa/568/) Asia (https://www.gsmaintelligence.com/research/2016/06/consumer-barriers-to-mobile-internet-adoption-in-asia/ 559/) ▪ Fast Africa: How Do We Get FAST Internet? (Policy Advice) https://webwewant.org/fast-africa/toolkit/get-fast-internet-policy- advice/ ▪ McKinsey report www.mckinsey.com/insights/high_tech_telecoms_internet/internet_matters
Doug Schepers (@shepazu), used with permission. All rights reserved. ▪ World Development Report 2016: Digital Dividends www.worldbank.org/en/ publication/wdr2016 ▪ “Is Google usable” video - clubinternet.co; used with permission. All rights reserved. https://vimeo.com/116787124 ▪ Opera's Blink commits cake photographed by Andreas Bovens. All rights reserved. ▪ Overloaded truck, monks buying phones, packed tuk-tuk, Bangkok cables, Cambodian selfie boy Bruce Lawson. All rights reserved. ▪ Putri photo used with Putri's permission; all rights reserved. ▪ Proxy browser market share graph by Scentia Mobile, used with permission. http://data.wurfl.io/MOVR/ pdf/2016_q1/MOVR_2016_q1.pdf
Domain) ▪ Map of Indonesia Single Color by FreeVectorMaps.com ▪ Map of India Single Color by FreeVectorMaps.com ▪ Map of Bangladesh Single Color by FreeVectorMaps.com ▪ Map of Myanmar Single Color by FreeVectorMaps.com ▪ Map of China Single Color by FreeVectorMaps.com ▪ Map of Africa Single Color by FreeVectorMaps.com ▪ Map of Asia Single Color by FreeVectorMaps.com