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情報発信の基本的な考え方と最近の動向_講演資料ダイジェスト1

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Avatar for 株式会社キャピトルシンク 株式会社キャピトルシンク
October 25, 2024
Marketing & SEO
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 情報発信の基本的な考え方と最近の動向_講演資料ダイジェスト1

Avatar for 株式会社キャピトルシンク

株式会社キャピトルシンク

October 25, 2024

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Transcript

  1. 1 1. 情報発信に関する基本的考え方 2. 中央省庁における最近の情報発信に関する動向 3. 中央省庁における戦略的広報とは 4. 他の行政組織における情報発信の状況 5.

    情報発信ツールのメリット・デメリット及び各種SNSの最新動向 （ホームページ、X、Facebook、YouTube、メールマガジン等） 6. ソーシャルメディア等の基礎及びリスクマネジメント 情報発信の基本的な考え方と最近の動向 （抜粋版）

  2. 2 SNS広報の全体像

  3. 3 コンテンツマーケティングとは

  4. 4 目的・ゴールを考える（最終ゴール設定）

  5. 5 目的・ゴールを考える（ KPI設定）

  6. 6 ターゲットを考える

  7. 7 伸びるテキストの法則（ PASONAの法則）