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Pop Rocks Rebrand Shooting Boards
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Casey Russ
September 10, 2026
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Pop Rocks Rebrand Shooting Boards
Casey Russ
September 10, 2026
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Transcript
WIDE Subject A leans against a wall, scrolling on his
phone
C.U. Subject A scrolls, emotionless
WIDE Subject B stands motionless staring at shelves
MED Subject B slowly & robotically examines candies and puts
them back, one after the other
WIDE Subject C leans on the edge, looking at the
skyline, vaping
MED Subject C takes a drag and exhales slowly, staring
blankly
C.U. POV INSERT A packet of pop rocks sits on
a bench.
MED Subject A notices packet, looks around cautiously, picks it
up, and turns it over in his hand
C.U. INSERT His hands tear open the packet
MED Subject B crouches to grab something from a low
shelf
M.C.U. POV INSERT She pulls out a packet of pop
rocks wedged behind energy drinks.
C.U. She studies the packet, almost puts it back, then
slowly tears it open
M.C.U. Subject C reacts to footsteps SFX: Footsteps
C.U. INSERT A hand gives her a packet or pop
rocks, then silently disappears
C.U. Confused and curious, she tears the packet open
M.C.U. Subject A pours pop rocks into his mouth slowly,
hesitantly. He waits, then his eyes widen.
C.U. Subject B pours pop rocks into her mouth slowly,
unsure
C.U. TRACK UP TO NEXT SHOT Subject C turns the
packet in her hand, then pours it
C.U. Subject C cautiously pours pop rocks into her mouth
C.U. Subject A reacts to the pop rocks SFX: Candy
crackling MUSIC BEGINS
C.U. Subject B’s body jolts SFX: Candy crackling
C.U. Subject C’s eyes open wide SFX: Candy crackling
MED Subject A laughs/huffs sharply, surprised. His hand flies to
his mouth
C.U. Subject A frantically & desperately pours more pop rocks
into his mouth
MED Subject A’s head begins bobbing to the beat
WIDE Subject A is headbangning hard. His hair whips around
like he’s dancing, completely unhinged
MED Subject B throws her head back laughing wildly, manically
C.U. TRACK TO NEXT SHOT Her hands grab another packet
off the shelf
C.U. She rips the packet open with her teeth
EXTREME C.U. She sticks her tongue out SFX: Candy crackling
MED She pours more pop rocks into her mouth, addicted
WIDE She walks out of the store, still eating
MED Subject C tilts her head back, mouth open, eyes
closed, grinning
WIDE She starts spinning in place. Arms spread wide, slow
at first
M.C.U. TRACK SUBJECT Camera rotates tightly around her as she
gains speed, dizzying, chaotic
C.U. She smiles uncontrollably, eyes wide, breathless
MED Subject A’s face mid-headbang: raw, chaotic
EXTREME C.U. Subject A’s hands frantically pouring more pop rocks
C.U. Subject B’s face mid laugh: wild, unnatural
EXTREME C.U. Subject B’s mouth opening, candy pouring in
MED Subject B doubled over laughing in the aisle
WIDE Subject C’s face mid-spin; eyes closed, euphoric
EXTREME C.U. Subject C’s hands frantically pouring more pop rocks
WIDE Subject C spinning out of control, arms wide
MED HANDHELD Subject A walks with purpose through the frame
MED He stops and looks at the ground
WIDE BIRD’S EYE VIEW The ground is covered in empty
pop rocks packets
MED He lies down on his back on the floor
WIDE BIRD’S EYE VIEW He begins making a snow angel,
limbs sweeping across packets
M.C.U. SLOW PUSH OUT He smiles up at the ceiling,
eyes hazy
BLACK
Addicted to the aftershock. SUPER just change it to whatever
font you want -casey
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