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Marketingkampagnen in der Cloud [de]
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Christoph Lühr
May 29, 2013
Technology
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90
Marketingkampagnen in der Cloud [de]
Presentation held at the IHK Cottbus for the CloudComputing day on may 29th 2013.
Christoph Lühr
May 29, 2013
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Transcript
Brace for Impact Marketingkampagnen in der Cloud Cloud Computing -
IHK Cottbus 2013
Christoph Lühr Head of Development
basilicom
(#) Internet
basilicom SEIT 2000
None
Image source: http://www.flickr.com/photos/ethanlindsey/321225525/ CC BY 2.0
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None
Image source: http://www.flickr.com/photos/stinajonsson/3932774410 CC BY-NC 2.0
Marketing
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Infotainment Gaming Competitions
$
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TV
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!
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:-(
$$$
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J 01 F 02 M 03 A 04 M 05
J 06 J 07 A 08 S 09 O 10 N 11 D 12
J 01 F 02 M 03 A 04 M 05
J 06 J 07 A 08 S 09 O 10 N 11 D 12 J 01 F 02 M 03 A 04 M 05 J 06 J 07 A 08 S 09 O 10 N 11 D 12 $$$
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Image source: http://www.flickr.com/photos/johnmueller/52621490/ CC BY-NC-ND 2.0
( 1 ) Cloud Infrastruktur
Image source: http://www.visualpharm.com/ BACKLINK
4 5 7 n 1 2 3 6 A 1
2 3 Virtualisierung
1 4 5 7 n 1 2 3 6 1
Scale-Up
1 4 5 7 n 1 2 3 6 Scale-Out
IaaS vs S/PaaS
Hardware Virtualisierung Betriebssystem App.-System IaaS S/PaaS
( 2 ) Hosting Hardware + Netz
None
None
None
Image source: http://www.officialpsds.com/Green-Radar-Screen-PSD61002.html Attribution
Image source:http://www.flickr.com/photos/eagle1effi/2400421880 CC BY 2.0 §
$$$
$$$
( 3 ) Technologie Werkzeug
CACHE
1 : 100
Caching Reverse Proxy
Client Browser
None
( 4 ) Applikation Web-Site
01: <div class="site-content"> 02: <div class="container"> 03: <h2>By This Product!</h2>
04: 05: <div class="grid"> 06: <div class="grid-cell"> 07: <h3>Value!</h3> 08: <p>This is the latest and greatest ..</p> 09: </div> 10: 11: <div class="grid-cell"> 12: <h3><span class="star">★</span> 13: Click here to order ...</h3> 14: <a href="http://basilicom.de/">baslicom</a> 15: </div>
Architektur
Christoph Lühr email:
[email protected]
twitter: @chluehr web: http://basilicom.de ! ?
basilicom