Refresh LX, Lisbon, Portugal, 21st September 2012
For many designers total freedom is far from ideal. We need an idea or a brief, but with that come inevitable constraints. Understanding and embracing these constraints is key to finding a simpler way to manage complexity in the websites we build. With less freedom and fewer resources, we have to make smarter decisions. In this practical talk, Simon will look at why we should impose limits, with a focus on making sense of the constraints we're given, why we should apply constraints ourselves, and how constraints can be a core feature in our work.
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Having complete freedom is
possibly the worst way to start
With less freedom and fewer
resources, we have to make
Why impose limits?
Less is more. Simple is be er.
We don’t design web pages.
We design systems.
Constraint is key to understanding complexity.
Increase constraint and you create an ordered
system; do that inappropriately and you create
the conditions for catastrophic failure; remove
constraint and the system is chaotic.
Dave Snowden, The 5 C’s of Complexity
The constraints we know,
and the constraints we’ve
yet to encounter.
Unleash complexity in
orchestrated phases, and
increase power gradually.
as selling point
We design to communicate,
and we seek emotive responses.
delight / emotion / surprise
systems / constraint / restraint
simplicity / complexity / focus
context / reduction