Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
ScotRubyConf 2012 - I am Designer (and so can y...
Search
Justine
July 03, 2012
Design
13
710
ScotRubyConf 2012 - I am Designer (and so can you!)
Revised slides from the Scottish Ruby Conference 2012.
Justine
July 03, 2012
Tweet
Share
More Decks by Justine
See All by Justine
I am Designer (and so can you!) -- Ruby User Group Berlin
ctrlaltjustine
1
150
Ruby Conf Argentina - Put Away The Knives: We Can Work Together!
ctrlaltjustine
0
120
Eurucamp - Put Away the Knives: We Can Work Together
ctrlaltjustine
1
430
CCAD College Preview Talk
ctrlaltjustine
2
160
I Am Designer (and so can you!)
ctrlaltjustine
6
280
Ruby Conf Uruguay - I Am Designer (and so can you!)
ctrlaltjustine
11
440
CodeMash 13 - I am Designer and so can you!
ctrlaltjustine
5
270
Transitioning from Print to Web
ctrlaltjustine
1
220
QCMerge 2012 - I am Designer (and so can you!)
ctrlaltjustine
9
330
Other Decks in Design
See All in Design
管理画面の全体UXは利用時品質モデルで考える
readymadegogo
2
2k
Картирование процесса фасилитация стратсессий с Картой гипотез при помощи Карты процесса-опыта
ashapiro
0
410
デザインからアプリ実装まで一貫したデザインシステムを構築するベストプラクティス
shuzo
14
6.2k
[Designship2024] デザインの力でサービスの価値を追求していたら、組織全体をデザインしていた話
okakasoysauce
2
820
Money Forward UIの紹介 / Introducing Money Forward UI
taigakiyokawa
1
520
20241019-CUD友の会「困った!を解決するデザイン改訂版」交流会
majimasachi
0
260
20240921-図書館の実空間とデジタル資源の接点をデザインする-dtk55-Designing-the-interface-between-the-library's-physical-space-and-digital-resources
majimasachi
0
320
我做了一個詐騙網站...嗎?
crboy
1
150
デザインスプリントを活かすチームの在り方
mixi_design
PRO
2
790
ビジョン実現を加速させるデザインプログラムマネージャーの視座とキャリア/ Designship2024_Sato
root_recruit
0
180
ふわっとはじめるSSOT – SSOT for Communication Design
sekiguchiy
0
1.1k
portfolio
amitnk
1
130
Featured
See All Featured
Designing Dashboards & Data Visualisations in Web Apps
destraynor
229
52k
Producing Creativity
orderedlist
PRO
341
39k
Put a Button on it: Removing Barriers to Going Fast.
kastner
59
3.5k
The Art of Delivering Value - GDevCon NA Keynote
reverentgeek
8
900
JavaScript: Past, Present, and Future - NDC Porto 2020
reverentgeek
47
5k
The Art of Programming - Codeland 2020
erikaheidi
52
13k
Designing for Performance
lara
604
68k
The MySQL Ecosystem @ GitHub 2015
samlambert
250
12k
Six Lessons from altMBA
skipperchong
27
3.5k
Building Flexible Design Systems
yeseniaperezcruz
327
38k
Practical Orchestrator
shlominoach
186
10k
Designing for humans not robots
tammielis
250
25k
Transcript
I AM DESIGNER (and so can you!) JUSTINE ARRECHE I
WORK I TWEET I SPEAK @THE ELEFANTA SCOTTISH RUBY CON
Introduction Today we’re going to talk about Grids and content
structure Color theory Typography
First off... Why is a well designed website so important?
First off... Why is a well designed website so important?
YOU LOOK Professional. YOU EARN Respect. YOU GET Results.
Grid and content structure Creating a grid keeps your content
organized and easy to view.
Grid and content structure Even this presentation was made with
a grid.
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID LOGO IMAGE COPY
COPY FEATURES FEATURES NAVIGATION FOOTER
Color theory The colors you design with are more than
just “I like blue.” It’s about what’s relevant to your overall message.
Color theory PURITY CLEANLINESS LOVE, ENERGY SERENITY, LOYALTY TRUTH, FOCUSED
GENTILE, ROMANCE WARMTH, WEALTH HAPPINESS, HUNGER SOPHISTICATION, EXOTIC NATURAL, MONEY STRENGTH INTELLIGENCE ORGANIC STABILITY NEUTRAL PRACTICAL
Contrasting Colors help draw attention Color theory COLORS CLOSE TOGETHER
ON THE COLOR WHEEL BLEND IN WITH ONE ANOTHER. COLORS ON OPPOSITE SIDES OF THE COLOR WHEEL CREATE CONTRAST TOGETHER.
White & gray aren’t bad Color theory
Picking a color scheme Color theory THE EASIEST WAY TO
PICK COLORS FOR YOUR WEBSITE IS BY PICKING ONE COLOR AND CHOOSING TINTS 100% 50% 30% 0%
Picking a color scheme Color theory IF YOU’RE FEELING MORE
DARING, THINK ABOUT USING CONTRASTING COLORS. CONTRASTING COLORS COLOR IN BETWEEN
Picking a color scheme Color theory WHEN YOU HAVE COLOR
WIGGLE ROOM ON A WEBSITE, DO SOMETHING DIFFERENT FROM YOUR COMPETITORS HOME DEPOT ORANGE LOWE’S BLUE
Typography Forget the hype on type. First and foremost, let
the type work for you.
Typography Let’s go over some typography basics. Serif Sans–Serif
Typography Serifs Traditional Easier to read Great for blocks of
copy
Typography Sans–Serifs Modern Makes a bold statement Great for headlines
Typography Keep it in the family. Type families were meant
to be together.
Typography Din. A type family. Din Bold Condensed Din Regular
Typography By choosing a typeface that has a variety of
options you can create a diverse look that’s cohesive.
Typography But when you’re feeling daring... Choose typefaces that have
things in common.
Typography Choose the same typeface that comes in both serif
and sans serif. LUCIDA TYPE FAMILY
Typography Choose typefaces that have elements in common. ADELLE AND
GOTHAM HAVE SIMILAR WIDTHS AND X-HEIGHTS
Typography Go for polar opposites to create contrast CHOOSE A
FUN DISPLAY TYPEFACE FOR HEADLINES AND GO SIMPLE FOR THE REST
Typography Looking for great webfonts? Check out these bomb-ass sites:
MYFONTS.COM TYPEKIT.COM FONTSQUIRREL.COM
THANKS (you’re the bomb diggity) JUSTINE ARRECHE I WORK I
TWEET I DESIGN @THE ELEFANTA THE ELEFANTA.COM