Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
CodeMash 13 - I am Designer and so can you!
Search
Justine
January 10, 2013
Design
5
280
CodeMash 13 - I am Designer and so can you!
Talk deck from my 2013 Presentation of design for developers
Justine
January 10, 2013
Tweet
Share
More Decks by Justine
See All by Justine
I am Designer (and so can you!) -- Ruby User Group Berlin
ctrlaltjustine
1
160
Ruby Conf Argentina - Put Away The Knives: We Can Work Together!
ctrlaltjustine
0
120
Eurucamp - Put Away the Knives: We Can Work Together
ctrlaltjustine
1
430
CCAD College Preview Talk
ctrlaltjustine
2
160
I Am Designer (and so can you!)
ctrlaltjustine
6
280
Ruby Conf Uruguay - I Am Designer (and so can you!)
ctrlaltjustine
11
470
Transitioning from Print to Web
ctrlaltjustine
1
220
ScotRubyConf 2012 - I am Designer (and so can you!)
ctrlaltjustine
13
720
QCMerge 2012 - I am Designer (and so can you!)
ctrlaltjustine
9
330
Other Decks in Design
See All in Design
なぜ今必要?Figma×SmartHR×DMM.com×一休 エンジニア視点で考えるデザインシステム
hilokifigma
1
930
株式会社デイトラ様│コーポレートサイト│コンセプトシート
haruka_capeo
0
1.6k
Saudade typeface
tiagoporto
0
280
【Firefly Image 4対応版】上手にFireflyにお願いしてウェブデザイン案を出すぞ!
cremacrema
0
980
富山デザイン勉強会_デザイントレンド2025.pdf
keita_yoshikawa
0
270
Social Anxiety
ksmith2024
0
210
The Golden Whitney
ohtristanart
PRO
0
150
苦労が多かった多言語対応をFigmaで楽にした話
pioneer_devrel
PRO
0
200
RAKSUL_DESIGN_DECK_20250319
raksulrecruiting
0
220
A brief & incomplete history of UX Design for the World Wide Web: 1989–2019
jct
1
190
Haley's adventure chase
ivettetwin
0
160
AIネイティブな時代におけるUXデザインの在り方とは
kuni29
0
1.4k
Featured
See All Featured
Fashionably flexible responsive web design (full day workshop)
malarkey
407
66k
The Language of Interfaces
destraynor
158
25k
CoffeeScript is Beautiful & I Never Want to Write Plain JavaScript Again
sstephenson
160
15k
Producing Creativity
orderedlist
PRO
344
40k
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
kevinliebholz
32
5.8k
Navigating Team Friction
lara
185
15k
Balancing Empowerment & Direction
lara
0
44
Faster Mobile Websites
deanohume
307
31k
Fantastic passwords and where to find them - at NoRuKo
philnash
51
3.2k
Agile that works and the tools we love
rasmusluckow
329
21k
Building Flexible Design Systems
yeseniaperezcruz
329
39k
Documentation Writing (for coders)
carmenintech
71
4.8k
Transcript
I AM DESIGNER (and so can you!) JUSTINE ARRECHE I
WORK I TWEET I SPEAK @THE ELEFANTA CODE MASH 2013
Introduction Today we’re going to talk about Grids and content
structure Color theory Typography
First off... Why is a well designed website so important?
Why is a well designed website so important? YOU LOOK
Professional. YOU EARN Respect. YOU GET Results. First off...
Grid and content structure Creating a grid keeps your content
organized and easy to view.
Grid and content structure Even this presentation was made with
a grid.
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID LOGO IMAGE COPY
COPY FEATURES FEATURES NAVIGATION FOOTER
Color theory The colors you design with are more than
just “I like blue.” It’s about what’s relevant to your overall message.
Color theory PURITY CLEANLINESS LOVE, ENERGY SERENITY, LOYALTY TRUTH, FOCUSED
GENTILE, ROMANCE WARMTH, WEALTH HAPPINESS, HUNGER SOPHISTICATION, EXOTIC NATURAL, MONEY STRENGTH INTELLIGENCE ORGANIC STABILITY NEUTRAL PRACTICAL
Contrasting Colors help draw attention Color theory COLORS CLOSE TOGETHER
ON THE COLOR WHEEL BLEND IN WITH ONE ANOTHER. COLORS ON OPPOSITE SIDES OF THE COLOR WHEEL CREATE CONTRAST TOGETHER.
White & gray aren’t bad Color theory
Picking a color scheme Color theory THE EASIEST WAY TO
PICK COLORS FOR YOUR WEBSITE IS BY PICKING ONE COLOR AND CHOOSING TINTS 100% 50% 30% 0%
Picking a color scheme Color theory IF YOU’RE FEELING MORE
DARING, THINK ABOUT USING CONTRASTING COLORS. CONTRASTING COLORS COLOR IN BETWEEN
Picking a color scheme Color theory WHEN YOU HAVE COLOR
WIGGLE ROOM ON A WEBSITE, DO SOMETHING DIFFERENT FROM YOUR COMPETITORS HOME DEPOT ORANGE LOWE’S BLUE
Typography Forget the hype on type. First and foremost, let
the type work for you.
Typography Let’s go over some typography basics. Serif Sans–Serif
Typography Serifs Traditional Easier to read Great for blocks of
copy
Typography Sans–Serifs Modern Makes a bold statement Great for headlines
Typography Keep it in the family. Type families were meant
to be together.
Typography Din. A type family. Din Bold Condensed Din Regular
Typography By choosing a typeface that has a variety of
options you can create a diverse look that’s cohesive.
Typography But when you’re feeling daring... Choose typefaces that have
things in common.
Typography Choose the same typeface that comes in both serif
and sans serif. LUCIDA TYPE FAMILY
Typography Choose typefaces that have elements in common. ADELLE AND
GOTHAM HAVE SIMILAR WIDTHS AND X-HEIGHTS
Typography Go for polar opposites to create contrast CHOOSE A
FUN DISPLAY TYPEFACE FOR HEADLINES AND GO SIMPLE FOR THE REST
Typography Looking for great webfonts? Check out these bomb-ass sites:
MYFONTS.COM TYPEKIT.COM FONTSQUIRREL.COM
THANKS (you’re the bomb diggity) JUSTINE ARRECHE I WORK I
TWEET I SPEAK @THE ELEFANTA CODE MASH 2013