Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
CodeMash 13 - I am Designer and so can you!
Search
Justine
January 10, 2013
Design
5
270
CodeMash 13 - I am Designer and so can you!
Talk deck from my 2013 Presentation of design for developers
Justine
January 10, 2013
Tweet
Share
More Decks by Justine
See All by Justine
I am Designer (and so can you!) -- Ruby User Group Berlin
ctrlaltjustine
1
150
Ruby Conf Argentina - Put Away The Knives: We Can Work Together!
ctrlaltjustine
0
120
Eurucamp - Put Away the Knives: We Can Work Together
ctrlaltjustine
1
430
CCAD College Preview Talk
ctrlaltjustine
2
160
I Am Designer (and so can you!)
ctrlaltjustine
6
280
Ruby Conf Uruguay - I Am Designer (and so can you!)
ctrlaltjustine
11
440
Transitioning from Print to Web
ctrlaltjustine
1
220
ScotRubyConf 2012 - I am Designer (and so can you!)
ctrlaltjustine
13
710
QCMerge 2012 - I am Designer (and so can you!)
ctrlaltjustine
9
330
Other Decks in Design
See All in Design
コンセプトで経営・事業・組織を動かす、 Ameba20周年ブランディング / ameba-20th-branding
cyberagentdevelopers
PRO
1
260
Картирование процесса фасилитация стратсессий с Картой гипотез при помощи Карты процесса-опыта
ashapiro
0
390
「ちょっといいUI」を目指す努力 / Striving for Little Big Details
usagimaru
6
3.6k
デザインできるもの、できないもの | Designship 2024 | Yasuhiro Yokota
yasuhiroyokota
2
790
portfolio
amitnk
1
120
効果的な管理画面を デザインをするために 避けるべき5つの罠
takanorip
13
5.8k
ピクシブにおける「ビジョン」の取り扱われ方 #pixivdevmeetup / 20240920
minamitary
1
1.1k
ビジョン実現を加速させるデザインプログラムマネージャーの視座とキャリア/ Designship2024_Sato
root_recruit
0
160
Charcoal 2.0: デザインシステムの基盤を再構築
godlingkogami
1
330
Kim Possible - Crush
olgastoryboard
0
130
想像するためのデザイン - LARPの可能性を探求してみた話
okabemy
0
500
アクセシビリティのはじめかた デザイナー編
tokimari
3
1.3k
Featured
See All Featured
Fashionably flexible responsive web design (full day workshop)
malarkey
404
65k
Intergalactic Javascript Robots from Outer Space
tanoku
268
27k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
danielanewman
226
22k
Build The Right Thing And Hit Your Dates
maggiecrowley
32
2.4k
GitHub's CSS Performance
jonrohan
1030
460k
Adopting Sorbet at Scale
ufuk
73
9k
Keith and Marios Guide to Fast Websites
keithpitt
408
22k
Code Reviewing Like a Champion
maltzj
519
39k
The Language of Interfaces
destraynor
154
24k
The Psychology of Web Performance [Beyond Tellerrand 2023]
tammyeverts
41
2.1k
Making Projects Easy
brettharned
115
5.9k
Being A Developer After 40
akosma
86
590k
Transcript
I AM DESIGNER (and so can you!) JUSTINE ARRECHE I
WORK I TWEET I SPEAK @THE ELEFANTA CODE MASH 2013
Introduction Today we’re going to talk about Grids and content
structure Color theory Typography
First off... Why is a well designed website so important?
Why is a well designed website so important? YOU LOOK
Professional. YOU EARN Respect. YOU GET Results. First off...
Grid and content structure Creating a grid keeps your content
organized and easy to view.
Grid and content structure Even this presentation was made with
a grid.
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID LOGO IMAGE COPY
COPY FEATURES FEATURES NAVIGATION FOOTER
Color theory The colors you design with are more than
just “I like blue.” It’s about what’s relevant to your overall message.
Color theory PURITY CLEANLINESS LOVE, ENERGY SERENITY, LOYALTY TRUTH, FOCUSED
GENTILE, ROMANCE WARMTH, WEALTH HAPPINESS, HUNGER SOPHISTICATION, EXOTIC NATURAL, MONEY STRENGTH INTELLIGENCE ORGANIC STABILITY NEUTRAL PRACTICAL
Contrasting Colors help draw attention Color theory COLORS CLOSE TOGETHER
ON THE COLOR WHEEL BLEND IN WITH ONE ANOTHER. COLORS ON OPPOSITE SIDES OF THE COLOR WHEEL CREATE CONTRAST TOGETHER.
White & gray aren’t bad Color theory
Picking a color scheme Color theory THE EASIEST WAY TO
PICK COLORS FOR YOUR WEBSITE IS BY PICKING ONE COLOR AND CHOOSING TINTS 100% 50% 30% 0%
Picking a color scheme Color theory IF YOU’RE FEELING MORE
DARING, THINK ABOUT USING CONTRASTING COLORS. CONTRASTING COLORS COLOR IN BETWEEN
Picking a color scheme Color theory WHEN YOU HAVE COLOR
WIGGLE ROOM ON A WEBSITE, DO SOMETHING DIFFERENT FROM YOUR COMPETITORS HOME DEPOT ORANGE LOWE’S BLUE
Typography Forget the hype on type. First and foremost, let
the type work for you.
Typography Let’s go over some typography basics. Serif Sans–Serif
Typography Serifs Traditional Easier to read Great for blocks of
copy
Typography Sans–Serifs Modern Makes a bold statement Great for headlines
Typography Keep it in the family. Type families were meant
to be together.
Typography Din. A type family. Din Bold Condensed Din Regular
Typography By choosing a typeface that has a variety of
options you can create a diverse look that’s cohesive.
Typography But when you’re feeling daring... Choose typefaces that have
things in common.
Typography Choose the same typeface that comes in both serif
and sans serif. LUCIDA TYPE FAMILY
Typography Choose typefaces that have elements in common. ADELLE AND
GOTHAM HAVE SIMILAR WIDTHS AND X-HEIGHTS
Typography Go for polar opposites to create contrast CHOOSE A
FUN DISPLAY TYPEFACE FOR HEADLINES AND GO SIMPLE FOR THE REST
Typography Looking for great webfonts? Check out these bomb-ass sites:
MYFONTS.COM TYPEKIT.COM FONTSQUIRREL.COM
THANKS (you’re the bomb diggity) JUSTINE ARRECHE I WORK I
TWEET I SPEAK @THE ELEFANTA CODE MASH 2013