Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Ruby Conf Uruguay - I Am Designer (and so can y...
Search
Justine
March 22, 2013
Design
11
490
Ruby Conf Uruguay - I Am Designer (and so can you!)
Mi presentación Ruby Conf UY de diseño por programmers
Justine
March 22, 2013
Tweet
Share
More Decks by Justine
See All by Justine
I am Designer (and so can you!) -- Ruby User Group Berlin
ctrlaltjustine
1
160
Ruby Conf Argentina - Put Away The Knives: We Can Work Together!
ctrlaltjustine
0
130
Eurucamp - Put Away the Knives: We Can Work Together
ctrlaltjustine
1
430
CCAD College Preview Talk
ctrlaltjustine
2
170
I Am Designer (and so can you!)
ctrlaltjustine
6
290
CodeMash 13 - I am Designer and so can you!
ctrlaltjustine
5
280
Transitioning from Print to Web
ctrlaltjustine
1
230
ScotRubyConf 2012 - I am Designer (and so can you!)
ctrlaltjustine
13
720
QCMerge 2012 - I am Designer (and so can you!)
ctrlaltjustine
9
340
Other Decks in Design
See All in Design
mento Design Team Portfolio
mento0fficial
1
820
[2025.6.30 もがく中堅デザイナー、キャリアの分岐点] なんでもやる系デザイナーのもがきかた
taka_piya
1
3.6k
7 Core Values of Round-L
wired888
0
2.1k
一次体験を起点にしたUX改善の取り組み / Direct Experience Driven UX Improvements
bitkey
PRO
0
160
デザインシステムの「種」を使って、受託開発を加速させる
akane___ui
0
11k
デザイナーのAI活用とチームへの浸透戦略
ukaoli
0
130
文字コントラストを改めて考える / Reevaluating Text Contrast
lycorptech_jp
PRO
0
540
Hatena Engineer Seminar #33 チームと開発するためのモック
takuwolog
1
440
decksh object reference
ajstarks
2
1.3k
AIの実践とコミュニケーションデザインの意義 / AI practice and the significance of communication design
bebe
0
840
【MIXI MEETUP!ー TECH & DESIGN DAYー】新たなSNS「mixi2」の “0→1”開発の舞台裏:デザイナーが語るプロダクト誕生秘話
mixi_design
PRO
0
130
Installing and Running decksh/pdfdeck
ajstarks
1
850
Featured
See All Featured
Fireside Chat
paigeccino
40
3.7k
VelocityConf: Rendering Performance Case Studies
addyosmani
332
24k
The MySQL Ecosystem @ GitHub 2015
samlambert
251
13k
The Cost Of JavaScript in 2023
addyosmani
53
9k
Designing Dashboards & Data Visualisations in Web Apps
destraynor
231
53k
Fantastic passwords and where to find them - at NoRuKo
philnash
52
3.4k
Building Adaptive Systems
keathley
43
2.8k
Side Projects
sachag
455
43k
Designing for humans not robots
tammielis
254
25k
Easily Structure & Communicate Ideas using Wireframe
afnizarnur
194
16k
Principles of Awesome APIs and How to Build Them.
keavy
127
17k
Become a Pro
speakerdeck
PRO
29
5.5k
Transcript
I AM DESIGNER (and so can you!) JUSTINE ARRECHE I
WORK I TWEET I SPEAK @THE ELEFANTA RUBY CONF UY
Introduction Today we’re going to talk about Grids and content
structure Color theory Typography
First off... Why is a well designed website so important?
Why is a well designed website so important? YOU LOOK
Professional. YOU EARN Respect. YOU GET Results. First off...
Grid and content structure Creating a grid keeps your content
organized and easy to view.
Grid and content structure Even this presentation was made with
a grid.
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID LOGO IMAGE COPY
COPY FEATURES FEATURES NAVIGATION FOOTER
Color theory The colors you design with are more than
just “I like blue.” It’s about what’s relevant to your overall message.
Color theory PURITY CLEANLINESS LOVE, ENERGY SERENITY, LOYALTY TRUTH, FOCUSED
GENTILE, ROMANCE WARMTH, WEALTH HAPPINESS, HUNGER SOPHISTICATION, EXOTIC NATURAL, MONEY STRENGTH INTELLIGENCE ORGANIC STABILITY NEUTRAL PRACTICAL
Contrasting Colors help draw attention Color theory COLORS CLOSE TOGETHER
ON THE COLOR WHEEL BLEND IN WITH ONE ANOTHER. COLORS ON OPPOSITE SIDES OF THE COLOR WHEEL CREATE CONTRAST TOGETHER.
White & gray aren’t bad Color theory
Picking a color scheme Color theory THE EASIEST WAY TO
PICK COLORS FOR YOUR WEBSITE IS BY PICKING ONE COLOR AND CHOOSING TINTS 100% 50% 30% 0%
Picking a color scheme Color theory IF YOU’RE FEELING MORE
DARING, THINK ABOUT USING CONTRASTING COLORS. CONTRASTING COLORS COLOR IN BETWEEN
Picking a color scheme Color theory WHEN YOU HAVE COLOR
WIGGLE ROOM ON A WEBSITE, DO SOMETHING DIFFERENT FROM YOUR COMPETITORS HOME DEPOT ORANGE LOWE’S BLUE
Typography Forget the hype on type. First and foremost, let
the type work for you.
Typography Let’s go over some typography basics. Serif Sans–Serif
Typography Serifs Traditional Easier to read Great for blocks of
copy
Typography Sans–Serifs Modern Makes a bold statement Great for headlines
Typography Keep it in the family. Type families were meant
to be together.
Typography Din. A type family. Din Bold Condensed Din Regular
Typography By choosing a typeface that has a variety of
options you can create a diverse look that’s cohesive.
Typography But when you’re feeling daring... Choose typefaces that have
things in common.
Typography Choose the same typeface that comes in both serif
and sans serif. LUCIDA TYPE FAMILY
Typography Choose typefaces that have elements in common. ADELLE AND
GOTHAM HAVE SIMILAR WIDTHS AND X-HEIGHTS
Typography Go for polar opposites to create contrast CHOOSE A
FUN DISPLAY TYPEFACE FOR HEADLINES AND GO SIMPLE FOR THE REST
Typography Looking for great webfonts? Check out these bomb-ass sites:
MYFONTS.COM TYPEKIT.COM FONTSQUIRREL.COM
THANKS JUSTINE ARRECHE I WORK I TWEET I SPEAK @THE
ELEFANTA RUBY CONF UY