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19 Plus Tips From 19 Years In Business & Marketing

dannydenhard
September 15, 2018

19 Plus Tips From 19 Years In Business & Marketing

Here is my deck presented at Digital Transformation conference in Manchester. I cover 19+ tips I have learnt in 19 years in marketing, growth, innovation and technology roles. I cover:
- What to do and what not to do
- The things you have to ignore
- How tech has developed a repellent for common sense
- Your productivity time is essential
- Frameworks can help you develop, how flexibility within frameworks can help develop your team and you as a manager
- And how culture and age are vital parts for you and your team to succeed

dannydenhard

September 15, 2018
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  1. 19+ Tips From 19+ Years In Marketing & Management THE

    DIGITAL TRANSFORMATION SUMMIT - MANCHESTER Danny Denhard // Marketing Director // JustGiving
  2. My Long History Short 1. At School: Library assistant //

    Paper boy // KFC 2. Post School: Painter & Decorator // Bar Manager // Sales & Marketing - Computers 3. 20’s: Digital Project Manager - Finance // Went agency side ran both Marketing & Product 4. 30’s: Went through an IPO // Created my own consultancy // New Product launch - Crowdfunding // Director of Marketing // Leadership teams 1990’s TODAY @dannydenhard
  3. Everyone is a marketing expert “Have you thought of x,

    y, z.” “I have an idea…” @dannydenhard
  4. Work to the time that works for you Let your

    team do the same @dannydenhard
  5. Management is getting harder but is also more rewarding. Work

    out what rewards your team @dannydenhard
  6. Frameworks That Could Help You Download these from dannydenhard.com/matrix @dannydenhard

    • The Eisenhower matrix • Swot Analysis • The John Whitmore model (kiss model / keep it simple, stupid) • The feedback model (plus advice, compliment vs criticism, suggestion) • The subtle signals model • The Maslow pyramid (the things we desire the most are the things we need the least) • The AI model (what kind of discussion type are you) • The prisoners dilemma (game theory, when is it worth trusting someone) • The Hersey-blanchard model. Situational leadership
  7. Think of strategy like baking a cake Everyone starts with

    the same ingredients, It’s experience, confidence and timing that makes your cake tasty @dannydenhard
  8. No one creates strategies the same way Some have to

    think of the huge overachieving goal and work down, Others have to build to a targeted number and build out @dannydenhard
  9. Strategy is now a 90 day game A year long

    strategy cannot exist in 2018 or beyond @dannydenhard
  10. Your “silver bullet” lasts for 30 seconds You are dilutable

    as soon as your product goes live @dannydenhard
  11. Product trumps beats everything else A good product is priceless.

    A great product is a unicorn @dannydenhard
  12. Thank you is the most powerful word Thank people the

    way they appreciate thanks @dannydenhard
  13. Fast / close following only gets you so far Innovation

    & duplication can only last so long @dannydenhard
  14. Empathy is the most important skill we have as a

    human Ask how people are, ask what is going on, if you can help them @dannydenhard