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Using False Interactivity to Make Your Website Fun

Using False Interactivity to Make Your Website Fun

Presentation for Day 2 of The Front End Design Conference on using Parallax in websites to help drive more results.

David Leininger

June 22, 2013
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  1. TODAY’S AGENDA AKA... What I’m going t talk at you...

    1. The Hot New Trend 2. What is False Interactivity? 3. Show and Tell 4. Ron Swanson 5. Lots of Examples (If there i time.)
  2. DISCLAIMER: I want to be clear. The statement that I’m

    about to make should be taken with the understanding that above almost everything else in the world: I HATE FLASH.
  3. HOT “NEW” TREND Oh snap , you site ha a

    para ax heade Parallax (par•al•lax) 1. The effect whereby the position or direction of an object appears to differ when viewed from different positions (noun)
  4. HOT “NEW” TREND Oh snap, your site has a para!ax

    header http://codepen.io/davidleininger/pen/dqabm
  5. $(document).ready(function() { /* PARALLAX BG COVER */ $('.banner[data-type="background"]').each(function(){ var $parallax

    = $(this); // assigning the object $(window).scroll(function() { var yPos = -($(window).scrollTop() / $parallax.data('speed')); // Put together our final background position var coords = '50% '+ (50 + (yPos/5)) + '%'; // Move the background $parallax.css({"background-position": coords}); }); }); }); http://codepen.io/davidleininger/pen/dqabm
  6. THE DILEMMA I n d @davatron5000’ soundboard right no ...

    1. Gain More Conversions 2. Showcase Marketing Piece 3. Tell “Our Story” 4. TONS-O-CONTENT 5. Lead to a Call to Action
  7. HOW THE HELL... I’m not even sure where t begin...L

    k fo othe wh have done it? https://squareup.com/careers/creative
  8. SKROLLR I’m not sure ho I would have done thi

    without skro https://github.com/Prinzhorn/skrollr
  9. GETTING STARTED Thi wa a of the documentation GDWDFHQWHU GDWDVWDUW

    GDWDVWDUW GDWDVWDUW $%62/87( GDWDWRS GDWDWRS GDWDHQG GDWDHQG GDWDHQG 5(/$7,9( GDWDERWWRP GDWDWRS GDWDERWWRP GDWDERWWRP GDWDERWWRPWRS GDWDWRSERWWRP GDWDFHQWHUERWWRP GDWDFHQWHUWRS GRFXPHQW YLHZSRUW DQFKRU HOHPHQW
  10. BUT BOOKS OPEN Thi wa the fun part... Ente CodePen

    and hove cat http://codepen.io/davidleininger/pen/pshBF
  11. <div class="book-page printing-page skrollable" data-anchor-target="#commercial-printing" data-325-top="right: 3px; transform:rotate(0deg); z-index: 95;"

    data-175-top="right: 330px;" data-top="transform:rotate(-3deg); z-index: 5;"> <img src="/sites/all/themes/knowclassic_theme/img/ printing.png" atl="Printing Portfolio Page" /> </div>
  12. OH YEAH. EXAMPLES Some of these are great and some

    are not s great. • https://squareup.com/careers/creative • http://www.activatedrinks.com/#/activate • http://www.zensorium.com/tinke/ • http://strumapp.com/ • http://www.apple.com/iphone/features/ • http://journey.lifeofpimovie.com/#!/ • http://www.glpcreative.com/ Might be t much...