UpStateCA Tourism Summit - Navigating GA4

In this interactive session, Jason Dodge from BlackTruck Media + Marketing, covers the ins and outs of the latest version of Google Analytics (GA4). We're almost one year in from the release of GA4 and navigating the platform can still be a challenge. In addition, Universal Analytics (UA) reporting and data will be sunsetted on July 1, 2024 - how do you access and download those reports before it's gone?

Transcript

1. TRUPOLIS The Ne xt Ge ne ra ti o n o f Go o g l e Ana l yti c s Navigating Online Success with GA4
3. Agenda 01 UA vs GA4 – What’s the Difference? 02 Avoid Paralysis by Analysis 03 Take Action & Get Started 04 Analysis & Reporting
4. RIP UA July 1, 2023
5. RIP UA Data July 1, 2024
6. Analytics Metrics Your Measurement Primer
7. Site Side Metrics Defined Traffic Insights + What Engagement Conversions + Goals + Source + Action
8. UA is Out But Why? Privacy Matters to Everyone
10. 113 Million iPhone Users
11. Death To Cookies https://bit.ly/RIPcookies
12. Cookies? Feed the Publisher
14. UA is Out But Why? Legacy Concept Launched - October 2012 Session Based Concept Customizable but Clunky UA Data Closes – July 1, 2024 Depreciated – July 1, 2023
15. vs
17. GA4 Breakdown Attribution has Changed
18. Engagement Interaction #DMAWestTechSummit
19. Events Not Cookies
20. UA Data Model Hit-Based
22. GA4 Data Model Event-Based
23. Everything in GA4 Is an Event
25. UA Hit Type GA4 Capture
26. GA4 Data Retention GDPR & IP Addresses
27. UA Data Retention
28. Why It Matters Lookback will be different
29. Automated Events What’s Already Enabled?
30. Enhanced Measurement Also, Automatic Events
32. Recommended Events Based on Your Needs https://bit.ly/ga4-events
33. Custom Events Customized for your Needs Limited to 30 Conversion Points
34. Reporting Interface User Interface Changes
35. Measure Sessions Don’t Get Confused
36. vs
37. Measure Users Same But Different than UA
38. Measure Users Total/New/Active
39. Bounce Rate Never Equalled Engagement
40. Bounce Rate Hit Data, Not Engagement
41. Engagement Rate Similar But Different
42. Pageviews Attributes Unique pageviews go away
43. vs
44. Analysis Paralysis Less is More
45. Analytics Hall Pass Redefine your KPIs
46. Data Clean Up Stop Doing This!
47. Form Submissions Purchases / Checkouts Reward Sign-ups Email Subscriptions Goals & Conversions
48. Downloads Campaign Tracking Video Engagement Site Search Actionable Events
49. GA4 Interface You Won’t Break It
51. Reports Explore Advertising
52. Look for the Cog
54. Custom Events Create Custom Events inside GA4
57. Custom Events Create Custom Events in GTM
60. Reports View Vastly Different
61. Universal Analytics GA4
64. Explore View Granular & Customizable
65. Explore Free Form Learn to Explore
70. https://bit.ly/ga4-explore
71. GA4 Data Studio Automated & Shareable
72. RIP UA Data July 1, 2024 In 3-Months your historical data goes away. Take action now and download anything you feel is important.
74. https://bit.ly/uaexport Export UA Data
76. RIP UA Data July 1, 2024 In 3-Months your historical data goes away. Take action now and download anything you feel is important.
77. GA4 Resources Explore & Learn
78. Take Action 01 UA vs GA4 – What’s the Difference? 02 Avoid Paralysis by Analysis 03 Take Action & Get Started 04 Analysis & Reporting