modes) Measures of association • Appropriate correlation analysis for level of measurement (i.e. nominal, ordinal, interval); Johnson, pg. 208 • Direction of relationship • Strength of relationship (correlation coefficient = r); Johnson, pg. 206 Crosstabs • Controlling for a third variable in crosstabs
within a specified degree of confidence Statistical Significance The confidence level (chosen by the researcher) at which a finding is to be considered statistically significant 95% confidence level; a=0.05 90% confidence level; a=0.10 Alpha Level “Probability value,” or probability of a specific result, calculated for a specific result and compared with the chosen alpha level. P-Value If a calculated p-value falls below (is smaller than) the alpha level, the result in question is considered a statistically significant finding.